Seventh Generation Inc.

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Seventh Generation, Inc.
Company typeSubsidiary
IndustryNatural household products
Founded1988;36 years ago (1988)
Founders Jeffrey Hollender
Alan Newman
Headquarters,
U.S.
Key people
Alison Whritenour, CEO and President
Jeffrey Hollender, Co-Founder
Alan Newman, Co-Founder
ProductsLaundry Detergent
Dish Soap
Personal care
Baby Diapers
Paper Products
Revenue$200 million (2015 [1] )
Owner Unilever (2016−present)
Number of employees
170 (2015 [1] )
Website seventhgeneration.com

Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont-based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million. [2]

Contents

Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products.

The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." [3]

History

1988–1990

In 1988, Alan Newman acquired Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name, Seventh Generation, Newman embarked on a campaign to raise funding for the venture.[ citation needed ] The next year, entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender, joined Newman and helped secure much-needed capital, and a mention in the New York Times increased orders seven-fold within a year. [4] [ citation needed ]

1991–2000

Newman left Seventh Generation in 1992 to start Magic Hat Brewing Company.[ citation needed ] Seventh Generation went public the next year on 8 November, raising $7 million.[ citation needed ]

In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent.[ citation needed ] And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business.[ citation needed ]

2001–2021

Hollender stepped aside as CEO in 2009, and former PepsiCo division president Chuck Maniscalco joined the company and took over the role. [5] John Replogle took over as president and CEO in February 2011. [6] Joey Bergstein was named CEO in 2017 after Replogle became chairman of the Seventh Generation Social Mission Board.[ citation needed ]

In September 2016, Unilever Plc. purchased Seventh Generation for an estimated $700 million. [7] In July 2021, Alison Whritenour [8] became Seventh Generation's first female CEO.[ citation needed ]

Awards

Seventh Generation has received multiple awards. [9] [10]

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References

  1. 1 2 O'Brien, Sara Ashley (19 September 2016). "Unilever goes green, buys Seventh Generation". CNN Money.
  2. Saabira Chaudhuri and Sharon Terlep (19 September 2016). "Unilever Buys 'Green' Products Maker Seventh Generation". The Wall Street Journal .
  3. "Profits with Purpose: Seventh Generation". Fast Company . Archived from the original on 12 May 2008. Retrieved 19 April 2011.
  4. Andrew Nemethy (23 February 1989), "Ecologically Correct Catalogue", The New York Times
  5. "Taking the Wheel and Riding On". Seventh Generation. Archived from the original on 16 July 2011. Retrieved 31 December 2013.
  6. "Seventh Generation Names John Replogle to Serve as CEO and President". 9 February 2011. Retrieved 31 May 2011.
  7. TERLEP, SHARON; CHAUDHURI, SAABIRA (19 September 2016). "Unilever Buys 'Green' Products Maker Seventh Generation". The Wall Street Journal. Retrieved 20 September 2016.
  8. "Our Company | Seventh Generation".
  9. Company News - Functional Ingredients Magazine
  10. The First National Conference on Precaution [ permanent dead link ]
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  12. Alliance for Sustainability - Previous Events: First Annual Sustainability Awards
  13. "The 5x5x5 Growth Awards: Service/Retail - Seventh Generation - North America > United States from AllBusiness.com". allbusiness.com.
  14. Nike, HP Win Top Honors in Ceres/ACCA Sustainability Reporting Awards | GreenBiz.com Archived 28 September 2008 at the Wayback Machine
  15. "Old vs. new". reformer.com.
  16. "The 2008 Social Capitalist Awards - Fast Company". fastcompany.com. Archived from the original on 16 September 2008.
  17. "Convergence 2008 - Orlando - Customer Excellence". microsoft.com.
  18. Mary K. Pratt (20 April 2009). "Seventh Generation". Computerworld. Retrieved 31 December 2013.
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