This article needs additional citations for verification .(April 2015) |
Product type | Personal care |
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Owner |
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Country | United States |
Introduced | 1937 |
Markets | United States, Argentina, Mexico, Canada, Brazil |
Previous owners |
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Website | www |
Suave is a brand name based in Chicago, Illinois, used by the Unilever company [1] in the United States, Argentina, Brazil, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant. [1] [2] [3]
On May 9, 2023, the brand's North American rights were acquired by Yellow Wood Partners LLC and became controlled through a new entity, Suave Brands Company (SBC). [4] Unilever still holds rights to the brand internationally.
Suave is a company that was started by National Mineral Company in the United States in 1937 as a hair tonic. [5] The brand was later acquired by Helene Curtis Industries, Inc. [5] [6] [7] which, in the 1970s, started expanding the Suave name beyond hair care into other areas. The brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant. [1] [2] [3]
In 1996, Helene Curtis—and thus, Suave—was acquired by Unilever. [8] Currently based in Chicago, the brand name is currently being used in the countries of the United States, Argentina, Brazil, Mexico and Canada.
The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, England.
Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. It is a subsidiary of the British company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples.
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Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.
Lilleborg AS is a major hygiene and cleaning article company in Norway, owned by Solenis, and formerly owned by the Orkla Group. It was established in 1833, and was one of the first companies in Norway to start manufacturing brand name products. It currently operates three factories in Norway, and employs a total working staff of 595.
Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives, TRESemmé, FDS, Consort, Nexxus, Toni, and White Rain. It was a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It was purchased by Unilever in 2010.
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Gerald S. Gidwitz was a co-founder of the cosmetics and salon parlour firm Helene Curtis Industries.
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TRESemmé is an American brand of hair care products first manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City, New York, United States. It was named after the renowned hair care expert Edna L. Emme. The brand name is a phonetic respelling of "beloved" that includes the surname of its namesake.
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Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items.
Unilever Philippines, Inc. is the Philippine subsidiary of British multinational consumer goods company Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.
Schmidt's Deodorant Company, LLC is an American personal care company based in Portland, Oregon. A subsidiary of Unilever, Schmidt's Naturals manufactures and sells plant and mineral-based personal care products including natural deodorant, soap, and toothpaste.