Grom (company)

Last updated
Gromart S.r.l.
Grom
Company type Joint-stock
Industry Food and Beverage
Genre Ice cream
FoundedMay 18, 2003;21 years ago (2003-05-18) in Turin, Italy
FounderGuido Martinetti, Federico Grom
HeadquartersPiazza Paleocapa 1/D, ,
Number of locations
64 (2015)
Area served
China
France
Indonesia
Italy
Japan
United Arab Emirates
United Kingdom
United States
RevenueIncrease2.svg 23 million
Parent Unilever
Website https://www.gromgelato.com/
Guido Martinetti, co-founder of Grom Guido Martinetti.jpg
Guido Martinetti, co-founder of Grom
Grom shop in Shinjuku, Tokyo Italian Gelato GROM, Shinjuku, Tokyo.jpg
Grom shop in Shinjuku, Tokyo

Gromart S.p.A., traded as Grom, is an Italian gelato company based in Turin.

Contents

Career

Grom's first Italian store was established in 2003 by Federico Grom and Guido Martinetti. [1] It had further expanded internationally and established branches in several regions, namely New York City, Los Angeles, Malibu, Paris, Jakarta, Osaka, Dubai and London.

Born from an initial investment of 32,500 euros per shareholder, [2] in 2009 the company achieved a turnover of 16 million euros. In 2011, revenues reached 23 million. [3]

On 1 October 2015, the consumer goods international Unilever acquired the company for an undisclosed price. [4]

Grom has slowly closed a number of stores, including New York, Los Angeles, Century City, Modena and Hong Kong, while opening new ones including Prague. [5]

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References

  1. "Da Grom a Venchi, la Torino che piace" (in Italian). La Repubblica. 2010-01-19.
  2. "Articolo tratto dal settimanale Economy" (PDF).[ dead link ]
  3. "Il coraggio degli imprenditori della casa accanto". 22 Apr 2012.
  4. "Unilever buys premium Italian ice cream maker GROM". Reuters. 1 October 2015.
  5. "Twenty-five new brands came to the Czech market last year". Cushman & Wakefield Retail Leasing services. 1 October 2015.