The Magnum Ice Cream Company

Last updated

The Magnum Ice Cream Company N.V.
Company type Public
ISIN Euronext: NL0015002MS2 NYSE:MICC
IndustryFast-Moving Consumer Goods
Founded1 July 2025;
5 months ago
 (2025-07-01)
Headquarters,
Netherlands
Area served
Worldwide
Key people
Products
Brands List of brands
Revenue€7.9 billion (2024) [1]
€1.3 billion (2024) [1]
Website The Magnum Ice Cream Company

The Magnum Ice Cream Company (TMICC) is a Dutch multinational ice cream company headquartered in Amsterdam, Netherlands. Incorporating several major ice cream brands and having about 21% of global market share, The Magnum Ice Cream Company is the world's largest ice cream manufacturer. [2]

Contents

On 8 December 2025, TMICC became a publicly traded company using the symbol MICC on Euronext Amsterdam, London Stock Exchange, and New York Stock Exchange, having an initial market value of $9.1 billion. [3] [4] [5]

History

Formation

The company became an independent subsidiary of Unilever on 1 July 2025 by a demerger. [6] [7] Following the announcement on 19 March 2024 to create a separate stand-alone business, the several major ice cream brands owned by Unilever, such as Magnum, Ben & Jerry's, Cornetto , Breyers, Calippo and Wall's, were combined into The Magnum Ice Cream Company as a stand-alone company, with headquarters in Amsterdam, Netherlands. [6] [7]

Unilever deemed the demerger of ice cream division necessary as ice cream has distinct characteristics compared with Unilever’s other operating businesses, including frozen supply chain and point of sale that support frozen goods, a different channel landscape, more seasonality, and greater capital intensity and allows Unilever to more closely align with its core businesses in four categories; personal care, home care, beauty & wellbeing and foods. [8]

TMICC is predicted to have about 21% of the world's ice cream sales. [8] [9]

Dispute with Ben & Jerry's

In September 2025 after The Magnum Ice Cream Company had demerged from Unilever, Ben & Jerry's cofounder, Ben Cohen, protested in London, demanding to "free Ben & Jerry's", which he and his fellow cofounder, Jerry Greenfield, said was necessary to protect the long-held social values of Ben & Jerry's. [9] The new CEO of Magnum, Peter ter Kulve, however, stated that Ben & Jerry's would not be sold because it was fully integrated into The Magnum Ice Cream Company. [9] Later in September, Greenfield resigned from the company in protest that Unilever and The Magnum Ice Cream Company were inhibiting the independence of Ben & Jerry's to have a voice on social issues. [10]

Listings

The company was listed for trading with an initial public offering on the Amsterdam, London, and New York stock exchanges and an initial market value of $9.1 billion on 8 December 2025. [3] [4]

Product brands

Wall's ice cream Heartbrand logo on the back of a sales truck, London, 2010 Wall's and Walls, London - geograph.org.uk - 1766576.jpg
Wall's ice cream Heartbrand logo on the back of a sales truck, London, 2010

The Magnum Ice Cream Company has a new corporate logo and is the owner of various Ice Cream brands, including the "Heartbrand", so-called because of the heart-shaped logo applied in various countries for Unilever ice cream brands since 1970s, such as Wall's (image) in UK, OLA in the Netherlands, HB Ice Cream in Ireland, Miko in France throughout the 21st century. [11] [12]

Regional brands

The majority of the company's ice-creams are sold under the Heartbrand brand, with each region using a different name. [13]

References

  1. 1 2 "Magnum Ice Cream Targets Sales Growth, Higher Profitability After Unilever Spinoff". Morning Star. 9 September 2025. Retrieved 20 September 2025.
  2. "Magnum Touts Sales Growth, Cost Cuts After Unilver Spinoff". Bloomberg. 10 September 2025. Retrieved 14 October 2025.
  3. 1 2 Marrow A, Rhodes D (8 December 2025). "Magnum's $9.1 billion ice cream listing leaves some investors cold". Reuters. Retrieved 8 December 2025.
  4. 1 2 Nguyen, KP (8 December 2025). "Magnum's $7.9 Billion Ice Cream Breakup Sends Ripples Through Global Markets". Yahoo Finance. Retrieved 8 December 2025.
  5. "The Magnum Ice Cream Company lists on Euronext". www.euronext.com. Retrieved 11 December 2025.
  6. 1 2 Southey, Flora (2 July 2025). "Unilever makes major step towards ice cream demerger". FoodNavigator-Europe. Retrieved 14 October 2025.
  7. 1 2 Speed, Madeleine (31 July 2025). "Unilever's ice cream sales rise ahead of €15bn spin-off". The Irish Times. Retrieved 14 October 2025.
  8. 1 2 Ackerman, Warren (31 July 2025). "Why is Unilever spinning out its ice cream business?". The Grocer. Retrieved 14 October 2025.
  9. 1 2 3 Marrow, Alexander; Rhodes, Dimitri (9 September 2025). "Ben & Jerry's crashes Unilever's ice cream investor party". Reuters. Retrieved 14 October 2025.
  10. "Jerry quits Ben & Jerry's, saying its independence on social issues has been stifled". CTV News. The Associated Press. 19 September 2025. Retrieved 14 October 2025.
  11. "Unilever Heartbrand". Unilever. Archived from the original on 12 June 2009. Retrieved 9 June 2023.
  12. "Unilever". Ice Cream Park. Archived from the original on 30 May 2023. Retrieved 5 November 2015.
  13. "49+ Unilever Ice Cream Brands from Around the World". Advertise . 14 December 2015. Archived from the original on 11 January 2022. Retrieved 11 January 2022.
  14. "Algida - Unilever". Unilever.it. Archived from the original on 21 December 2023. Retrieved 21 December 2023.
  15. "Building the great Wall's of China". Independent.co.uk . 19 May 1995.
  16. "Unilever Y Helados La Fuente Consolidan Alianza". El Tiempo. Retrieved 30 May 2025.
  17. "Langnese". Unilever. Archived from the original on 14 July 2023. Retrieved 14 July 2023.
  18. "Notre Histoire". Miko. Archived from the original on 12 September 2024. Retrieved 12 September 2024.