History
The company became an independent subsidiary of Unilever on 1 July 2025 by a demerger. [3] [4] The several major ice cream brands owned by Unilever, such as Magnum, Ben & Jerry's, Breyers, and Wall's, were combined into The Magnum Ice Cream Company as a stand-alone company, with headquarters in Amsterdam, Netherlands. [3] [4]
Unilever deemed the demerger of ice cream brands as necessary to more closely align with its core businesses in personal care and beauty. [5] The Magnum Ice Cream Company uses the same Heartbrand logo applied since 1999 for Wall's, a century-old British ice cream manufacturer owned by Unilever. [6] [7]
The new company is predicted to have about 21% of the world's ice cream sales. [5] [8] It will list for trading on the Amsterdam, London, and New York Stock Exchange in November 2025. [9] [10] [11]
Dispute with Ben & Jerry's
In September 2025 after The Magnum Ice Cream Company had demerged from Unilever, Ben & Jerry's cofounder, Ben Cohen, protested in London, demanding to "free Ben & Jerry's", which he and his fellow cofounder, Jerry Greenfield, said was necessary to protect the long-held social values of Ben & Jerry's. [8] The new CEO of Magnum, Peter ter Kulve, however, stated that Ben & Jerry's would not be sold because it was fully integrated into The Magnum Ice Cream Company. [8] Later in September, Greenfield resigned from the company in protest that Unilever and The Magnum Ice Cream Company were inhibiting the independence of Ben & Jerry's to have a voice on social issues. [12]
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