 | |
| Product type | Frozen dessert |
|---|---|
| Owner | |
| Country | United States |
| Introduced | 1866 [1] |
| Markets | United States Canada |
| Previous owners | Kraft |
| Website | Breyers.com |
Breyers is a brand of ice cream started in 1866 by William A. Breyer in Philadelphia, Pennsylvania.
| | |
| Product type | Frozen dessert |
|---|---|
| Owner | |
| Country | United States |
| Introduced | 1866 [1] |
| Markets | United States Canada |
| Previous owners | Kraft |
| Website | Breyers.com |
Breyers is a brand of ice cream started in 1866 by William A. Breyer in Philadelphia, Pennsylvania.
In 1866, William A. Breyer began to produce and sell iced cream in Philadelphia, Pennsylvania, first from his home, and later via horse and wagon on the streets. [2] Breyer's son Henry incorporated the business in 1908. The formerly independent Breyer Ice Cream Company was sold to the National Dairy Products Corporation/Sealtest in 1926. [3] National Dairy then changed its name to Kraftco in 1968, and Kraft by 1975. Kraft sold its ice cream brands to Unilever in 1993, while retaining the rights to the name for yogurt products. [4]
Prior to 2006, [5] Breyers was known for producing ice cream with a small number of all-natural ingredients.
In recent years,[ when? ] as part of cost-cutting measures since their move from Green Bay, Wisconsin, to Unilever's U.S. headquarters in Englewood Cliffs, New Jersey, [6] Unilever has reformulated many of its flavors with nontraditional, additive ingredients, significantly changing the taste and texture of their desserts as a result. [5] Following similar practices by several of their competitors, and to the consternation of many former customers, [5] Breyers' list of ingredients has expanded to include thickeners, low-cost sweeteners, food coloring and low-cost additives — including natural additives such as tara gum [7] and carob bean gum; [8] artificial additives such as maltodextrin and propylene glycol; [9] and common artificially separated and extracted ingredients such as corn syrup, whey, and others. [8] [9]
One result of these cost-cutting practices has been that many (but not all) of Breyers' products no longer contain enough milk and cream to meet labeling requirements for ice cream, and are now labeled "Frozen Dairy Dessert" in the United States [10] and "Frozen Dessert" in Canada. [11] [12]
For several decades[ when? ] over 30% of Breyers products, including most of its products sold in the Northeastern U.S., were produced in a large plant outside Boston, in Framingham, Massachusetts. As part of cost-cutting by Unilever, the plant was closed in March 2011. [13]
In the Western U.S. and Texas, [14] Breyers ice cream is sometimes confused with Dreyer's ice cream. [15] Henry Breyer founded Breyers in 1908 in Philadelphia, Pennsylvania, while William Dreyer and Joseph Edy co-founded Edy's Grand Ice Cream in 1928 in Oakland, California. The root of the confusion dates to 1953, when "Edy's Grand Ice Cream" was changed to "Dreyer's Grand Ice Cream". Seeking to eliminate the confusion this created, Dreyer's changed its brand name in the home market of Breyers from "Dreyer's Grand" back to "Edy's Grand" in 1981. [16] Around that same time Breyers had begun an expansion toward the West Coast—the home market of Dreyer's—and by the mid-1980s was distributing ice cream throughout the western U.S. and Texas. [17] Unlike Dreyer's, Breyers kept its brand name nationally, and as a result, both Breyers and Dreyer's can be found on store shelves in the western U.S. and Texas. [14] [17]
Breyers Yogurt was a brand of yogurt, owned by Kraft Foods then by CoolBrands International, a former Canadian frozen foods manufacturer. After CoolBrands ran into financial trouble, it was sold in 2007 to Healthy Food Holdings, an affiliate of Catterton Partners, a private equity firm based in Greenwich, Connecticut. [18]
The yogurt was manufactured under license from Unilever at an upstate New York facility until the licensing agreement was terminated and the Breyers Yogurt line was discontinued in April 2011. [19] Catterton continued to produce YoCrunch yogurt but without the Breyers co-branding until it sold the company in August 2013 to Group Danone. [20] [21]
Frozen yogurt is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but contains live bacterial cultures.
Drumstick is the brand name, owned by Froneri, a joint venture between Nestlé and PAI Partners, for a variety of frozen dessert-filled ice cream cones sold in the United States, Australia, Canada, Malaysia, Hong Kong, and other countries. The original product was invented by I.C. Parker of the Drumstick Company of Fort Worth, Texas, in 1928.
A Klondike bar is a Good Humor-Breyers ice cream novelty. The product is made with frozen dairy dessert and a chocolatey coating.
Edy's Pie is an American brand of chocolate-covered vanilla ice cream bar wrapped in foil. It was the first such dessert sold in the United States. It is marketed by Dreyer's, a division of Froneri.
Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide, as cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.
Rocky road ice cream is a chocolate-flavored ice cream. Though there are variations from the original flavor, it traditionally comprises chocolate ice cream, nuts, and whole or diced marshmallows.
Popsicle is a Good Humor-Breyers brand of ice pop consisting of flavored, colored ice on a stick.
Cool Whip is an American brand of whipped topping manufactured by Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.
CoolBrands International was a Canadian frozen food and dessert company based in Markham, Ontario.
Dreyer's Grand Ice Cream, Inc. ("Dreyer's"), is an American ice cream company, founded in 1928 in Oakland, California. The company's two signature brands, Dreyer's Grand Ice Cream and Edy's Grand Ice Cream, are named after its founders, William Dreyer and Joseph Edy. The Dreyer's brand is sold in the Western United States and Texas, while the Edy's brand is sold in the Eastern and Midwestern United States.
YoCrunch is an American brand of yogurt that is packaged together with crunchy mix-in toppings.
Good Humor-Breyers is the American ice cream division of Unilever and includes the formerly independent Good Humor, Breyers, Klondike, Popsicle, Dickie Dee and Sealtest brands. Based in Englewood Cliffs, New Jersey it was formed in 1993 after Unilever purchased the ice cream division of Kraft General Foods.
Turkey Hill Dairy, or simply known as Turkey Hill, is an American brand of iced tea, ice cream and other beverages and frozen desserts distributed throughout the United States and internationally. The company, which is headquartered in Conestoga, Pennsylvania, was a subsidiary of Kroger from 1985 until it was sold to private equity firm Peak Rock Capital in 2019.
Sealtest Dairy is a Good Humor-Breyers brand for dairy products. Formerly a division of National Dairy Products Corporation of Delaware, it produced milk, cream, ice cream, and lemonade. The Sealtest brand was also later used by various companies in Canada under license.
Choco Taco was a Good Humor-Breyers ice cream novelty resembling a taco. It consisted of a disk of waffle cone material folded to resemble a hard taco shell, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The Choco Taco was marketed under the Klondike brand as "The Original Ice Cream Taco".
Alpro is a European company based in Ghent, Belgium, that markets organic and non-organic, non-genetically modified, plant-based products, such as foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats or coconut. Alpro employs over 1,200 people in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with the majority of its business in Europe.
Mövenpick Ice Cream is a brand of ice cream of Swiss origin produced initially by Nestlé. Since 2016, Froneri - a joint venture between Nestlé and R&R Ice Cream - manufactures it.
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