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HB Ice Cream (originally an initialisation of both Hughes Brothers and Hazelbrook Farm) is an ice cream brand in Ireland and is part of the Unilever Group's Heartbrand ice cream brand.
It manufactures most of the Heartbrand's ice cream range, as well as some products designed exclusively for the Irish market, including the Hazelbrook Farm range of blocks of ice-cream. Vanilla comes in Blue, Mint Choc in Mint Green, Honeycomb in Honey colour, Banana in Yellow-Brown colour, Strawberry and Rasberry Ripple in Pink, Caramel in Caramel colour and various.
All withdraw products over the years will come back in 2026 for 100th birthday a archive of history of the years will be coming a vote for all products to come back in Spring 2025.
In Northern Ireland, both HB and Wall's ice-cream (the UK variant of the Heartbrand) are available, and in recent years[ when? ] have been promoted together as HB Wall's.
The company was founded in 1926 as Hughes Brothers by James, George, and William Hughes at Hazelbrook Farm in Churchtown, Dublin. The name Hazelbrook Farm was dropped during World War II but brought back in the late 1980s except that it was called "HB Originals" from 2002 to 2005. In 1964, the milk distribution operations of HB were transferred to Premier Dairies. The rest of the company was sold to W. R. Grace and Company and subsequently became part of Unilever in 1973. HB also made sweets and chocolate too at phases. In 2002 and 2003, the company also made frozen yogurt.
In 2003, the HB Ice Cream plant in Churchtown was closed with the loss of 180 jobs.
Hazelbrook House, the Hughes family farmhouse, was moved to Bunratty Folk Park in 2001, where it is now on display and open to the public.
In 2016 the brand celebrated its 90th birthday, and all television adverts since 1961 for HB returned to television screens. During the late 1970s and early 1980s popular phrases included "Two Letters Spell Ireland's Favourite Ice Cream", "Still The Favourite" during the mid-1980s while some adverts were used for Wall's in England, Miko in France, Ola in Netherlands and other sister brands throughout the world since 1970s. During the mid 1990s there were Cool Bits lolly pop like a sweet.[ incomprehensible ] On 26 April 2017 many of the adverts from the 1960s and 1970s were made available to the Irish Film Archive and can be watched online more will be added in 2025 to mark their 100th anniversary in 2026.
Drumstick is the brand name, owned by Froneri, a joint venture between Nestlé and PAI Partners, for a variety of frozen dessert-filled ice cream cones sold in the United States, Australia, Canada, Malaysia, Hong Kong, and other countries. The original product was invented by I.C. Parker of the Drumstick Company of Fort Worth, Texas, in 1928.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Cornetto is an Italian brand of ice cream cone dessert, which is manufactured and owned by the British-Dutch company Unilever. Cornetto are sold as part of the Heartbrand product line, known internationally by different names, including Algida in Italy, Wall's in the UK and Pakistan, HB in the Republic of Ireland, Frigo in Spain, and Kwality Wall's in India. Many variations of the product exist, ranging from milk-based ice cream to vegetable fat-based dessert.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Churchtown is a largely residential affluent suburb on the southside of Dublin, between Rathfarnham and Dundrum.
Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the Anglo-Dutch company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by the Swiss company Nestlé since 2005-2006 following the acquisition of the Delta Ice Cream company, so the Unilever ice cream uses the name Magic.
Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever. Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.
Nutgrove is an area in Rathfarnham, County Dublin.
Selecta is a Filipino dairy products brand owned by RFM Corporation. Its milk business is operated by RFM Corporation, while its ice cream business is operated under a joint-venture with Unilever Philippines, Inc., and serves as the Philippine branch of Unilever's Heartbrand line of ice cream.
The Wibbly Wobbly Wonder was an ice cream on a stick which was marketed in Ireland in the 1970s, 1980s and 1990s. It was made by HB Ice Cream, having been conceived in 1974 as a cost saving measure by Gerry Keegan, an accountant at the company at the time. It was taken off the market in the late 1990s, before being made and marketed again briefly as part of HB's 80th anniversary celebrations in 2006.
Viennetta is a British brand of ice cream dessert made by Unilever and sold under the various Heartbrand brands around the world. The original Viennetta consists of several rippled layers of ice cream separated by thin layers of sprayed-on compound chocolate. It is available in many flavours, including vanilla and mint.
Streets is an Australian ice-cream brand bought by the British multinational company Unilever in 1960. Some products are made in China and shipped to Australia and New Zealand. It is part of Unilever's ice cream brand Heartbrand. The company is in a long-term contract with dairy company Dairy Farmers.
Paddle Pop is a brand of ice confection products originally created by Streets, which is now owned by the English-Dutch company Unilever. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.
The Twister is an ice cream lollipop on a stick, launched in 1982 and made by Unilever's Heartbrand. It is pineapple ice cream and lime flavoured fruit ice on the outside and strawberry fruit ice on the inside and is shaped in a spiral.
Choc-tops are chocolate-dipped ice-cream popular in both Australia and New Zealand and traditionally eaten at the cinema. In some dialects choc bombs refers to the hard chocolate covered ice cream at the cinema whereas choc tops are the soft serve version thereof and dispensed from ice cream vans such as Mr Whippy.
HB Wall's is an ice cream brand in Northern Ireland and is part of the Unilever Group's heartbrand ice cream brand.
Calippo is a frozen dessert introduced by Unilever in 1984 to European markets.
Oak is an Australian pasteurised flavoured milk brand owned by a French multinational corporation, Lactalis. It was first established in 1967 in New South Wales, as the general dairy brand of the Raymond Terrace Co-operative and its successor the Hunter Valley Co-operative Dairy Company. The origin of the Oak brand goes back to 1903. Oak flavoured milk was launched in Queensland, South Australia, and Victoria in 1998. It was discontinued in Victoria in 2006 but relaunched in 2010. Oak launched in Western Australia in October 2013.