Paddle Pop

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Paddle Pop is a brand of ice confection products originally created by Streets, which is now owned by the English-Dutch company Unilever. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.

Contents

Paddle Pops have been very popular since their launch by Streets in 1953, [1] and the name has become one of the best known brands in Australia. [2] It is Streets Icecream's biggest volume item [2] with A$70 million annual turnover.[ citation needed ]

History

Launched to the public in 1953, [1] [3] the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick [4] [5] or craft stick [6] ).

In 1960, the brand's mascot was introduced, the Paddle Pop lion.

In 1999, Paddle Pop was launched in Malaysia and Indonesia with a promotion that featured a thermochromic glow-in-the-dark plastic stick.

In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form. [7] Paddle Pops is now available in 20 countries, [8] although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.

Paddle Pop Adventures, a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences.

Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation. [9]

The Beach Hotel in Seaford, Adelaide, is known for creating unique cocktails. One of their products is the 'Rainbow Paddle Pop Martini'. [10]

Varieties

Paddle Pop ice creams and ice blocks are available in box packs, in ice cream buckets, cups, and commonly in singular form inside freezer displays in stores.

Ice creams

Indonesia exclusive

  • Choco Magma (chocolate milk)
  • Choco Lava (chocolate with creamy sauce)
  • Fruit Slice Milk Melon
  • Mochi Choco Vanilla

Retired

There are many retired flavours since the launch in the 50s to now.

  • Vanilla
  • Caramel Choc
  • Caramel Choc Dip
  • Bionic Bubble Gum
  • Choc-Mint Paw Print
  • Mud Puddle
  • Choc-Toff
  • Flaky Choc Caramel
  • Fruit Salad
  • Vanilla with chocolate center
  • Solar suar (orange and berry)
  • Coffee
  • Chocolate Banana Mini
  • Munch Pops
  • Dessert Log
  • Lemon Split
  • Double Bubblegum
  • Banana Split (banana with chocolate tip)

Ice blocks

Other

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References

  1. 1 2 "Home". Streetsicecream.com.au. Retrieved 26 December 2018.
  2. 1 2 "Home". News Corp Australia. Retrieved 26 December 2018.
  3. ↑ lovemarks entry on paddle pops Archived 27 September 2007 at the Wayback Machine
  4. ↑ kidsdomain Paddle Pop stick art Archived 30 June 2007 at the Wayback Machine
  5. ↑ "Popsicle Sticks Crafts for Kids : Arts and Craft Activities, Ideas, & Projects with Crafts Sticks for Children, Preschoolers, & Teens". Artistshelpingchildren.org. Retrieved 26 December 2018.
  6. ↑ "Our Craft Sticks". Steakout.com.au. Retrieved 26 December 2018.
  7. ↑ Paddle Pops in dairy snack format Archived 27 September 2007 at the Wayback Machine
  8. ↑ Paddle Pops available in 20 countries Archived 17 July 2012 at the Wayback Machine
  9. ↑ "Less paddle for your pop | Herald Sun". Archived from the original on 14 April 2011. Retrieved 19 September 2011.
  10. ↑ There’s a legit Rainbow Paddle Pop Frozen Martini and it looks epic
  11. ↑ Paddle Pop and Wires Archived 15 November 2021 at the Wayback Machine
  12. ↑ Paddle Pop Australia Archived 15 November 2021 at the Wayback Machine
  13. ↑ Streetsicecream New Zealand Paddle Pop search Archived 15 November 2021 at the Wayback Machine
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