Paddle Pop is a brand of ice confection products originally created by Streets, which is now owned by the English-Dutch company Unilever. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper. [1]
Paddle Pops have been very popular since their launch by Streets in 1953, [2] and the name has become one of the best known brands in Australia. [3] It is Streets Icecream's biggest volume item [3] with A$70 million annual turnover.[ citation needed ]
Launched to the public in 1953, [2] [4] the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick [5] [6] or craft stick [7] ).
In 1960, the brand's mascot was introduced, the Paddle Pop lion.
In 1999, Paddle Pop was launched in Malaysia and Indonesia with a promotion that featured a thermochromic glow-in-the-dark plastic stick.
In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form. [8] Paddle Pops is now available in 20 countries, [9] although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.
Paddle Pop Adventures , a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences.
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation. [10]
The Beach Hotel in Seaford, Adelaide, is known for creating unique cocktails. One of their products is the 'Rainbow Paddle Pop Martini'. [11]
Paddle Pop ice creams and ice blocks are available in box packs, in ice cream buckets, cups, and commonly in singular form inside freezer displays in stores.
There are many retired flavours since the launch in the 1950s to now.
A Moon Pie is an American snack, popular across much of the United States, which consists of two round Graham crackers, with marshmallow filling in the center, dipped in a flavored coating. The snack is often associated with the cuisine of the American South, where they are traditionally accompanied by an RC Cola. Today, MoonPies are made by Chattanooga Bakery, Inc., in Chattanooga, Tennessee.
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Drumstick is the brand name, owned by Froneri, a joint venture between Nestlé and PAI Partners, for a variety of frozen dessert-filled ice cream cones sold in the United States, Australia, Canada, Malaysia, Hong Kong, and other countries. The original product was invented by I.C. Parker of the Drumstick Company of Fort Worth, Texas, in 1928.
Maxibon is a brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.
Crusha is a brand of milkshake mix, sold in the United Kingdom. The brand first appeared in 1955, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand.
Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the British company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by Nestlé since 2005–2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic.
Yazoo is a bottled milk-based flavoured drink, produced by FrieslandCampina and sold in Belgium, France, the United Kingdom and Ireland. Over eighty million bottles of Yazoo are sold annually.
The Unistraw Delivery System (UDS) is a patented straw-delivery system created by Unistraw International Limited in 1997, and released commercially in 2005. The UDS can add flavour, energy, vitamins, nutrition, and even pharmaceuticals to liquid sipped through it.
Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Fruit-tella are chewy sweets similar to Sugus, Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours, sugar and gelatine. They are made by Perfetti Van Melle, the company that also manufactures Mentos and Chupa Chups.
An ice pop is a liquid/cream-based frozen dessert on a stick. Unlike ice cream or sorbet, which are whipped while freezing to prevent ice crystal formation, an ice pop is frozen while at rest, becoming a solid block of ice. The stick is used as a handle to hold it. Without a stick, the frozen product would be a freezie.
Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.
Golden Gaytime is a popular ice cream snack that is made and distributed by the Streets confectionery company in Australia, and first released in 1959. It is a toffee and vanilla ice cream dipped in compound chocolate, and wrapped in vanilla biscuit-like "crumbs" on a wooden paddlepop-stick. Its name has survived intact regardless, or because, of the possible homosexual connotations in modern decades.
The Twister is an ice cream lollipop on a stick, launched in 1982 and made by Unilever's Heartbrand. It is pineapple ice cream and lime flavoured fruit ice on the outside and strawberry fruit ice on the inside and is shaped in a spiral.
Choc-tops are chocolate-dipped ice-cream popular in both Australia and New Zealand and traditionally eaten at the cinema. In some dialects choc bombs refers to the hard chocolate covered ice cream at the cinema whereas choc tops are the soft serve version thereof and dispensed from ice cream vans such as Mr Whippy.
Oak is an Australian pasteurised flavoured milk brand owned by a French multinational corporation, Lactalis. It was first established in 1967 in New South Wales, as the general dairy brand of the Raymond Terrace Co-operative and its successor the Hunter Valley Co-operative Dairy Company. The origin of the Oak brand goes back to 1903. Oak flavoured milk was launched in Queensland, South Australia, and Victoria in 1998. It was discontinued in Victoria in 2006 but relaunched in 2010. Oak launched in Western Australia in October 2013.