History
Launched to the public in 1953, [2] [4] the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick [5] [6] or craft stick [7] ).
In 1960, the brand's mascot was introduced, the Paddle Pop lion.
In 1999, Paddle Pop was launched in Malaysia and Indonesia with a promotion that featured a thermochromic glow-in-the-dark plastic stick.
In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form. [8] Paddle Pops is now available in 20 countries, [9] although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.
Paddle Pop Adventures , a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences.
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation. [10]
The Beach Hotel in Seaford, Adelaide, is known for creating unique cocktails. One of their products is the 'Rainbow Paddle Pop Martini'. [11]
