Viennetta

Last updated

A Viennetta dessert Viennetta (7123617743).jpg
A Viennetta dessert

Viennetta is a British brand of ice cream dessert made by Unilever and sold under the various Heartbrand brands around the world. The original Viennetta consists of several rippled layers of ice cream separated by thin layers of sprayed-on compound chocolate. It is available in many flavours, including vanilla and mint. [1]

Contents

History

Close-up of a slice of Viennetta, showing the trademark 'concertina' effect created during production Tarta helada Viennetta.jpg
Close-up of a slice of Viennetta, showing the trademark 'concertina' effect created during production

Viennetta was launched by British ice cream company Wall's in 1982. [2] The layered product and patented technique for its production were devised by Kevin Hillman, development manager at Wall's Gloucester factory; Ian Butcher; and Gordon Stewart Carrick. [3] The layers of ice cream were extruded, one after another, onto trays sitting on a moving belt. The rate of extrusion was greater than the speed of the belt which causes festooning or bunching of the ice cream; each layer was extruded at a different speed from the previous layer. The final effect was akin to a series of waves rippling through the product, giving a concertina effect to the resultant confection.

A long running UK advertising campaign for the product used the slogan "one slice is never enough", which is still occasionally used in promotion efforts.

In 2007, to celebrate the brand's 25th birthday, a 22.7 metres (74 ft) long Viennetta was made, setting the world record for longest ice cream. [2] [4]

Worldwide distribution

Launched originally as a multi-portion dessert product, its success after being launched throughout KFC and Pizza Hut restaurants led to Unilever, owners of Wall's, producing many flavour and size variants. Viennetta was introduced in the United States and Canada in the late 1980s under the Breyer's brand, [5] and was discontinued in the mid-1990s, but was re-introduced in the US in 2021 under the Good Humor brand. [6] [7]

Unilever no longer produces the brand in Canada.[ clarification needed ] It is sold in Australia and New Zealand under the Streets brand. It is sold in Italy in all supermarkets by Algida, and in Israel by Strauss, under the name Fantasia (פנטסיה) [8] as well as Germany, [9] Greece [10] and Austria. [11] It is sold in Japan by Morinaga & Company. In Finland, Viennetta is sold under the Ingman brand. [12]

Viennetta was also sold in Indonesia from mid-1990s until the mid-2000s, and re-introduced in April 2020, after a petition signed by almost 75,000 people demanded its comeback to the Indonesian market. [13] In Thailand, it was originally available in the 1990s, and reintroduced again in November 2020. Viennetta was previously known as Comtessa in Spain but, due to a legal problem, became Viennetta in the 1990s. [14]

Viennetta was sold in Mexico until the early 2000s, and was reintroduced by Holanda in 2018 following a petition on change.org several years prior. [15]

Viennetta has been sold in Japan under the Morinaga brand. [16]

Related Research Articles

<span class="mw-page-title-main">Chocolate-coated marshmallow treats</span> Marshmallow, usually on a wafer base, coated in chocolate

Chocolate-coated marshmallow treats, also known as chocolate teacakes, are confections consisting of a biscuit base topped with marshmallow-like filling and then coated in a hard shell of chocolate. They were invented in Denmark in the 19th century under the name Flødeboller, and later also produced and distributed by Viau in Montreal as early as 1901. Numerous varieties exist, with regional variations in recipes. Some variants of these confections have previously been known in many countries by names comprising equivalents of the English word negro.

<span class="mw-page-title-main">Arctic roll</span> British dessert

An Arctic roll is a British ice cream cake made of vanilla ice cream wrapped in a thin layer of sponge cake to form a roll, with a layer of raspberry flavoured sauce between the sponge and the ice cream.

<span class="mw-page-title-main">Drumstick (frozen dairy dessert)</span> Type of ice cream cone dessert

Drumstick is the brand name, owned by Froneri, a joint venture between Nestlé and PAI Partners, for a variety of frozen dessert-filled ice cream cones sold in the United States, Australia, Canada, Malaysia, Hong Kong, and other countries. The original product was invented by I.C. Parker of the Drumstick Company of Fort Worth, Texas, in 1928.

<span class="mw-page-title-main">Choc ice</span> Frozen dessert

A choc ice or ice cream bar is a frozen dessert generally consisting of a rectangular block of ice cream—typically vanilla flavour—which is thinly coated with chocolate. Related products may also include other fillings with the ice cream and be styled similar to candy bars. The term has also been used as a racial slur.

<span class="mw-page-title-main">Ice cream sandwich</span> Frozen dessert typically composed of ice cream between two biscuits

An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, wafers, soft cookies, or other baked goods. The ingredients are different around the world, with Ireland using wafers and the United States commonly using cookies.

<span class="mw-page-title-main">Cornetto (frozen dessert)</span> Italian brand of ice cream

Cornetto is an Italian brand of ice cream cone dessert, which is manufactured and owned by the British-Dutch company Unilever. Cornetto are sold as part of the Heartbrand product line, known internationally by different names, including Algida in Italy, Wall's in the UK and Pakistan, HB in the Republic of Ireland, Frigo in Spain, and Kwality Wall's in India. Many variations of the product exist, ranging from milk-based ice cream to vegetable fat-based dessert.

<span class="mw-page-title-main">Popsicle (brand)</span> Brand of ice pops

Popsicle is a Good Humor-Breyers brand of ice pop consisting of flavored, colored ice on a stick.

<span class="mw-page-title-main">Maxibon</span> Brand of ice cream sandwich made by Froneri

Maxibon is a brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.

<span class="mw-page-title-main">Magnum (ice cream)</span> Brand of ice cream products

Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the Anglo-Dutch company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by the Swiss company Nestlé since 2005-2006 following the acquisition of the Delta Ice Cream company, so the Unilever ice cream uses the name Magic.

<span class="mw-page-title-main">Breyers</span> Ice cream brand

Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever. Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States.

<span class="mw-page-title-main">Wall's (ice cream)</span> Brand of ice cream and frozen dessert products

Wall's is an ice cream and frozen dessert brand in the United Kingdom owned by Unilever and is part of the Heartbrand global frozen dessert brand.

<span class="mw-page-title-main">Arnott's Group</span> Australian snack food manufacturer

Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.

<span class="mw-page-title-main">Streets (ice cream)</span> Australian ice cream brand

Streets is an Australian ice-cream brand bought by the British multinational company Unilever in 1960. Some products are made in China and shipped to Australia and New Zealand. It is part of Unilever's ice cream brand Heartbrand. The company is in a long-term contract with dairy company Dairy Farmers.

<span class="mw-page-title-main">Choco Taco</span> Ice cream novelty previously made by Good Humor-Breyers

Choco Taco was a Good Humor-Breyers ice cream novelty resembling a taco. It consisted of a disk of waffle cone material folded to resemble a hard taco shell, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The Choco Taco was marketed under the Klondike brand as "The Original Ice Cream Taco".

Golden Gaytime is a popular ice cream snack that is made and distributed by the Streets confectionery company in Australia, and first released in 1959. It is a toffee and vanilla ice cream dipped in compound chocolate, and wrapped in vanilla biscuit-like "crumbs" on a wooden paddlepop-stick. Its name has survived intact regardless, or because, of the possible homosexual connotations in modern decades.

Paddle Pop is a brand of ice confection products originally created by Streets, which is now owned by the English-Dutch company Unilever. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.

Parlour is a brand of frozen dessert currently produced by Nestlé. Parlour comes in many different flavours and is available mainly in Canada. Originally produced by Sealtest Ice Cream Parlor in the United States as an ice cream, it no longer meets the legal definition of ice cream due to a change in the recipe; the high content of palm oils. Parlour now competes with bigger brands of ice cream such as: Chapman's, Breyers and others.

<span class="mw-page-title-main">Sandwich cookie</span> Cookies kept by two thin cookies or biscuits with filling in between

A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two cookies with a filling between them. Typically the hard, thin cookies known as biscuits outside North America are used, though some sandwich cookies use softer or thicker cookies. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.

References

  1. "Viennetta". Walls.co.uk. Retrieved 10 April 2021.
  2. 1 2 "Viennetta". Unilever UK & Ireland. Retrieved 29 November 2024.
  3. GB 2143718A,"Composite confection products"
  4. "See what 13 cities held the world's longest ice cream dessert record before Ludington". mlive. 19 October 2016. Retrieved 10 April 2021.
  5. Archived at Ghostarchive and the Wayback Machine : "Breyers Viennetta Commercial, Mar 26 1996". 30 March 2018 via YouTube.
  6. Saxena, Jaya (7 January 2021). "Viennetta, the Fanciest Dessert of the '90s, Is Back". Eater. Retrieved 10 April 2021.
  7. "Vanilla Viennetta".
  8. "Viennetta". Streets.com.
  9. "Viennetta Eis". Langnese.de. Archived from the original on 5 December 2017. Retrieved 4 December 2017.
  10. "Viennetta Greek page". ShareHappy.gr.
  11. "Viennetta Eis". Eskimo.at. Archived from the original on 29 January 2019. Retrieved 4 December 2017.
  12. "Viennetta". Ingman.fi.
  13. Hong, Tan Heng (3 May 2020). "Wall's scores big time by bringing back Viennetta ice cream to Indonesia". Mini Me Insights. Retrieved 10 April 2021.
  14. "Unilever's brand unifying strategy". El Mundo (in Spanish). 17 October 1999. Retrieved 23 February 2008.
  15. delirante, Cocina (9 November 2018). "El pastel helado de los noventa está de regreso: la Viennetta". Excélsior (in Mexican Spanish). Retrieved 20 July 2024.
  16. "ビエネッタバニラ 絵本パッケージ" (in Japanese). Retrieved 12 December 2024.