 Marky Maypo, the mascot for Maypo | |
| Type | Porridge |
|---|---|
| Course | Breakfast |
| Place of origin | United States |
| Main ingredients | Oatmeal |
Maypo is an American brand of hot cereals. The original product was maple flavored oatmeal but there are now a variety of flavors sold under the Maypo brand name. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. [1] It was best known for its television commercials with the catchphrase, "I Want My Maypo" by Marky Maypo.
Maypo was developed by the Maltex Corporation in Burlington, Vermont, a company that had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. Maypo was first marketed in 1951.
Shortly after the development of Maypo, Maltex was sold in 1956 [2] and became a division of Heublein. [3] [4] By the mid-1960s its market share had declined and Maltex was sold to American Home Products. [5] In 2001 Homestat Farm, Ltd. purchased Maypo. [2]
The original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was done by Emery Hawkins, and produced by John Hubley’s studio. [6] [7] The commercial, which appealed to children, increased sales on average 78%, with some markets increasing sales by 186%. [2]
Maypo's later television ads sometimes featured athletes—including Mickey Mantle, Wilt Chamberlain and Johnny Unitas—crying "I want my Maypo!" [8]
MTV's "I want my MTV!" image and branding campaign in 1982 was based on the "I want my Maypo!" catchphrase; both were developed by George Lois. [9] [10]
A Maypo commercial is seen on a television screen in the 1999 animated film The Iron Giant . In the 2015 Signature Edition, it was replaced with a commercial advertising Disney's Tomorrowland attraction. [11]
Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
Ovaltine is a brand of milk flavoring product made with malt extract, sugar, and whey. Some flavors also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s.
Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder.
Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.
Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as Kix and Trix cereal.
Pebbles is a brand of breakfast cereal introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series The Flintstones as spokestoons. The product line includes Cocoa Pebbles and Fruity Pebbles.
Oreo O's is a breakfast cereal that consists of Oreo-flavored O-shaped pieces of cereal. It was conceived of by an Ogively & Mather NYC advertising employee and introduced in 1997 by Post Cereals. In 2001 the cereal got a new recipe with real creme filling. A variation of Oreo O's called Extreme Creme Taste Oreo O's contained Oreo filling-flavored marshmallows.
MOM Brands Company was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
George Lois was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973.
Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public.
"I Want My Maypo" was an advertising slogan used by Maltex Company of Burlington, Vermont. It was used to advertise Maypo, a brand of maple flavored oatmeal starting in the 1950s.
Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.
Fingos is a discontinued breakfast cereal snack from General Mills that lasted from 1993 to 1994. The cereal was advertised as a snack which confused consumers. The box was voiced in television commercials by comedian Steve Mackall.
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