Industry | Food |
---|---|
Founded | Cheshire, England (1941) |
Founder | Philip Lea |
Headquarters | , England |
Number of locations | 2 production sites |
Key people | John Lea – owner |
Products | Breakfast cereal, oats |
Website | www |
Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.
The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder. [1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors. [2]
Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C. [3] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until 2023–24. [4]
The oat, sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name. While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed.
Porridge is a food commonly eaten as any dish, made by heating or boiling ground, crushed or chopped starchy plants, typically grain, in milk or water. It is often cooked or served with added flavourings such as sugar, honey, (dried) fruit or syrup to make a sweet cereal, or it can be mixed with spices, meat or vegetables to make a savoury dish. It is usually served hot in a bowl, depending on its consistency. Oat porridge, or oatmeal, is one of the most common types of porridge. Gruel is a thinner version of porridge.
Cereal, formally termed breakfast cereal, is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
Oatmeal refers, to a preparation of oats that have been dehusked, steamed and flattened, or else a coarse, flour made of hulled oat grains (groats) that have either been milled (ground) or steel-cut. Ground oats are also called "white oats". Steel-cut oats are known as "coarse oatmeal", "Irish oatmeal" or "pinhead oats". Rolled oats were traditionally thick "old-fashioned oats", but can be made thinner or smaller, and may be categorized as "quick" or "instant", depending on the cooking time, which is shortened by the size of the oats and precooking.
Muesli is a cold oatmeal dish based on rolled oats and ingredients such as grains, nuts, seeds and fresh or dried fruits. Muesli was traditionally prepared with milk or cream, a squeeze of citrus juice, often with a sweetener such as honey, and soaked overnight. Yoghurt or other milk products are now commonly added to packaged and homemade muesli recipes.
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Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
Granola is a breakfast and snack food consisting of rolled oats, nuts, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until it is crisp, toasted and golden brown. During the baking process, the mixture is stirred to maintain a loose breakfast cereal consistency. Dried fruit, such as raisins and dates, and confections such as chocolate are sometimes added. Granola is often eaten in combination with yogurt, honey, fresh fruit, milk or other forms of cereal. It also serves as a topping for various pastries, desserts or ice cream.
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Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands. Created by lifelong Post employee Vernon J. Herzing by mixing several of Post's cereals together and having his daughter taste them, Honey Bunches of Oats was introduced to markets in 1989 after three years of development. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.
Rolled oats are a type of lightly processed whole-grain food. Traditionally, they are made from oat groats that have been dehusked and steamed, before being rolled into flat flakes under heavy rollers and then stabilized by being lightly toasted.
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Bagrrys India Limited is an Indian multinational FMCG food-manufacturing company which manufactures the high-fiber breakfast cereals and health foods, headquartered in New Delhi, India. The company has two food brands in its portfolio ‘Bagrry's’ and ‘Lawrence Mills’.