Industry | Food |
---|---|
Founded | Cheshire, England (1941) |
Founder | Philip Lea |
Headquarters | , England |
Number of locations | 2 production sites |
Key people | John Lea – owner |
Products | Breakfast cereal, oats |
Website | www |
Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.
The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder. [1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors. [2]
Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C. [3] The Mornflake logo has appeared on Crewe shirts since 2005, [4] making it the longest continual agreement in the EFL, [5] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began. [6] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until at least 2024–25. [7] [5]
The oat, sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name. Oats appear to have been domesticated as a secondary crop, as their seeds resembled those of other cereals closely enough for them to be included by early cultivators. Oats tolerate cold winters less well than cereals such as wheat, barley, and rye, but need less summer heat and more rain, making them important in areas such as Northwest Europe that have cool wet summers. They can tolerate low-nutrient and acid soils. Oats grow thickly and vigorously, allowing them to outcompete many weeds, and compared to other cereals are relatively free from diseases.
Crewe Alexandra Football Club is a professional association football club based in the town of Crewe, Cheshire, England. Its first team competes in League Two, the fourth level of the English football league system. Nicknamed 'The Railwaymen' because of the town's links with the rail industry, and also commonly known as 'The Alex', they have played at their current Gresty Road location since 1906. The supporters' fiercest rivalry is with Staffordshire-based side Port Vale.
Porridge is a food made by heating or boiling ground, crushed or chopped starchy plants, typically grain, in milk or water. It is often cooked or served with added flavourings such as sugar, honey, fruit, or syrup to make a sweet cereal, or it can be mixed with spices, meat, or vegetables to make a savoury dish. It is usually served hot in a bowl, depending on its consistency. Oat porridge, or oatmeal, is one of the most common types of porridge. Gruel is a thinner version of porridge and congee is a savoury variation of porridge of Asian origin.
Breakfast cereal is a category of food, including food products, made from processed cereal grains that are eaten as part of breakfast, or as a snack food, primarily in Western societies.
Oatmeal is a preparation of oats that have been de-husked, steamed, and flattened, or a coarse flour of hulled oat grains (groats) that have either been milled (ground), rolled, or steel-cut. Ground oats are also called white oats. Steel-cut oats are known as coarse oatmeal, Irish oatmeal, or pinhead oats. Rolled oats were traditionally thick old-fashioned oats, but they can be made thinner or smaller and may be categorized as quick oatmeal or instant oatmeal depending on the cooking time required, which is determined by the size of the oats and the amount of precooking.
Trail mix is a type of snack mix, typically a combination of granola, dried fruit, nuts, and sometimes candy, developed as a food to be taken along on hikes. Trail mix is a popular snack food for hikes, because it is lightweight, easy to store, and nutritious, providing a quick energy boost from the carbohydrates in the dried fruit or granola, and sustained energy from fat nuts.
Muesli is a cold Swiss breakfast dish, the primary ingredient of which is rolled oats. Traditionally, it is set to soak overnight and eaten the next morning. Additional ingredients, such as grains, nuts, seeds, and fresh or dried fruits are sometimes added, along with milk or cream, a small amount of citrus juice, and honey to add sweetness. Yoghurt, other milk products, or milk substitutes are now commonly added to both homemade and commercially packaged muesli recipes.
Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.
Post Consumer Brands, LLC is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Flattened rice is a preparation of rice made from raw, toasted, or parboiled rice grains pounded into flat flakes. It is traditional to many rice-cultivating cultures in Southeast Asia and South Asia. It is also known as rice flakes, beaten rice, pounded rice, pressed rice or chipped rice.
Rolled oats are a type of lightly processed whole-grain food. They are made from oat groats that have been dehusked and steamed, before being rolled into flat flakes under heavy rollers and then stabilized by being lightly toasted.
Quaker Instant Oatmeal is a type of oatmeal made by the Quaker Oats Company, first launched in 1966. It is crafted from whole grain oats.
Scottish cuisine encompasses the cooking styles, traditions and recipes associated with Scotland. It has distinctive attributes and recipes of its own, but also shares much with other British and wider European cuisine as a result of local, regional, and continental influences—both ancient and modern.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.
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Bagrrys India Limited is an Indian multinational FMCG food-manufacturing company which manufactures the high-fiber breakfast cereals and health foods, headquartered in New Delhi, India. The company has two food brands in its portfolio ‘Bagrry's’ and ‘Lawrence Mills’.
Breakfast, the first meal of the day eaten after waking from the night's sleep, varies in composition and tradition across the world.