Mornflake

Last updated
Mornflake
IndustryFood
FoundedCheshire, England (1941)
FounderPhilip Lea
Headquarters,
England
Number of locations
2 production sites
Key people
John Lea – owner
ProductsBreakfast cereal, oats
Website www.mornflake.com

Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.

Contents

History

The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder. [1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors. [2]

Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C. [3] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until 2023–24. [4]

Products

Porridge oats

Oatbran

Oatmeal

Muesli

Granola

Porridge sachets

Related Research Articles

Oat Species of plant

The oat, sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name. While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed.

Porridge Food

Porridge is a food commonly eaten as any dish, made by heating or boiling ground, crushed or chopped starchy plants, typically grain, in milk or water. It is often cooked or served with added flavourings such as sugar, honey, (dried) fruit or syrup to make a sweet cereal, or it can be mixed with spices, meat or vegetables to make a savoury dish. It is usually served hot in a bowl, depending on its consistency. Oat porridge, or oatmeal, is one of the most common types of porridge. Gruel is a thinner version of porridge.

Breakfast cereal Processed food made from grain

Cereal, formally termed breakfast cereal, is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.

Oatmeal Preparation of oat groats through grinding, steel-cutting or rolling

Oatmeal refers, to a preparation of oats that have been dehusked, steamed and flattened, or else a coarse, flour made of hulled oat grains (groats) that have either been milled (ground) or steel-cut. Ground oats are also called "white oats". Steel-cut oats are known as "coarse oatmeal", "Irish oatmeal" or "pinhead oats". Rolled oats were traditionally thick "old-fashioned oats", but can be made thinner or smaller, and may be categorized as "quick" or "instant", depending on the cooking time, which is shortened by the size of the oats and precooking.

Muesli Breakfast dish based on raw rolled oats and other ingredients

Muesli is a cold oatmeal dish based on rolled oats and ingredients such as grains, nuts, seeds and fresh or dried fruits. Muesli was traditionally prepared with milk or cream, a squeeze of citrus juice, often with a sweetener such as honey, and soaked overnight. Yoghurt or other milk products are now commonly added to packaged and homemade muesli recipes.

Flapjack (oat bar)

A flapjack is a baked bar, cooked in a flat oven tin and cut into squares or rectangles, made from rolled oats, fat, brown sugar and usually golden syrup.

Nutri-Grain Breakfast foods made by Kelloggs

Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.

Kelloggs American multinational food company

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Granola Breakfast, lunch and snack food

Granola is a breakfast and snack food consisting of rolled oats, nuts, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until it is crisp, toasted and golden brown. During the baking process, the mixture is stirred to maintain a loose breakfast cereal consistency. Dried fruit, such as raisins and dates, and confections such as chocolate are sometimes added. Granola is often eaten in combination with yogurt, honey, fresh fruit, milk or other forms of cereal. It also serves as a topping for various pastries, desserts or ice cream.

Alpen is a line of muesli varieties manufactured by the Weetabix cereal company of Kettering, Northamptonshire, England.

Post Consumer Brands is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota.

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Rolled oats

Rolled oats are a type of lightly processed whole-grain food. Traditionally, they are made from oat groats that have been dehusked and steamed, before being rolled into flat flakes under heavy rollers and then stabilized by being lightly toasted.

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Quaker Oats Company American food conglomerate

The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.

Dorset Cereals

Dorset Cereals is a British manufacturer of breakfast cereals, based at Poundbury in Dorset, England. It was founded in 1989 by Terry Crabb and manufactures muesli, porridge, and granola. Its products are exported to more than 70 countries.

Bakalland

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Bagrrys India Limited

Bagrrys India Limited is an Indian multinational FMCG food-manufacturing company which manufactures the high-fiber breakfast cereals and health foods, headquartered in New Delhi, India. The company has two food brands in its portfolio ‘Bagrry's’ and ‘Lawrence Mills’.

References

  1. "The mill of the people: meet the family behind Mornflake Oats | Sainsbury's Magazine". www.sainsburysmagazine.co.uk. Retrieved 2021-04-17.
  2. BBC: Business tips from UK's oldest family firms, BBC News (15 January 2014). Retrieved: 13 June 2021.
  3. Mornflake Sets New Record As Shirt Sponsor, Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
  4. "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport. 10 June 2021. Retrieved 13 June 2021.