Mornflake

Last updated

Mornflake
IndustryFood
FoundedCheshire, England (1941)
FounderPhilip Lea
Headquarters,
England
Number of locations
2 production sites
Key people
John Lea – owner
ProductsBreakfast cereal, oats
Website www.mornflake.com

Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.

Contents

History

The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder. [1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors. [2]

Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C. [3] The Mornflake logo has appeared on Crewe shirts since 2005, [4] making it the longest continual agreement in the EFL, [5] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began. [6] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until at least 2024–25. [7] [5]

Products

Porridge oats

Oatbran

Oatmeal

Muesli

Granola

Porridge sachets

Breakfast cereal

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References

  1. "The mill of the people: meet the family behind Mornflake Oats | Sainsbury's Magazine". www.sainsburysmagazine.co.uk. Retrieved 17 April 2021.
  2. BBC: Business tips from UK's oldest family firms, BBC News (15 January 2014). Retrieved: 13 June 2021.
  3. Mornflake Sets New Record As Shirt Sponsor, Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
  4. "Mornflake Extend Shirt Sponsorship Deal". CreweAlex.net. 19 June 2020. Retrieved 24 March 2021.
  5. 1 2 Rial, Bradley (21 December 2023). "Crewe Alexandra extends with stadium sponsor Mornflake". The Stadium Business. Retrieved 2 July 2024.
  6. "Alex to officially mark Mornflake's 1,000 game milestone". CreweAlex.net. 24 October 2024. Retrieved 25 October 2024.
  7. "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport. 10 June 2021. Retrieved 13 June 2021.