Economics of Strategy

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Economics of Strategy
Economics of strategy - bookcover.jpg
Hardcover, 6th edition
LanguageEnglish
Subject Business strategy, economic theory
GenreNon-fiction
Publisher John Wiley & Sons
Publication date
September 4, 2012 (6th edition)
Publication placeUnited States
Media typePrint, e-book
Pages560 pp.
ISBN 978-1118273630

Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers an economic foundation for strategic analysis. [1] The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition.The Economics of strategy, 5th édition has been translated into French by Thierry Burger-Helmchen, Julien Pénin and Caroline Hussler, under the title "Principes économiques de stratégie [ permanent dead link ]", edited by DeBoeck.

Contents

Overview

This influential business book provides a detailed and comprehensive text offering a link between economic theory and business applications. The book uses economic theory to discuss and to quantify popular concepts of modern business strategy. [2] The text is technical in its approach but accessible due to its numerous real-world examples. Key economic principles discussed include economies of scale, economies of scope, transaction-cost economics, market entry, and commitment and agency issues. [3]

Sections

See also

References