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John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public. The corporate identity is typically visualized by way of branding and the use of trademarks,but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.
Produced by Boston-based IDG World Expo, Macworld/iWorld is a trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally Macworld Expo and then Macworld Conference & Exposition, the gathering dates back to 1985.
SonicWall, originally a private company headquartered in Silicon Valley, and a Dell subsidiary from 2012 to 2016, sells a range of Internet appliances primarily directed at content control and network security. These include devices providing services for network firewalls, unified threat management (UTM), virtual private networks (VPNs), and anti-spam for email. The company also markets information subscription services related to their products. The company solutions also serve to solve problems surrounding compliance with the Health Insurance Portability and Accountability Act (HIPAA) and the Payment Card Industry Data Security Standard (PCI-DSS).
Amos Nathaniel "Nat" Goldhaber is an American venture capitalist, computer entrepreneur and politician. Goldhaber helped found Maharishi University of Management and was special assistant to lieutenant governor William Scranton III and founder and chief executive of TOPS, a computer networking company. He served as president of the venture capital firm Cole Gilburne Goldhaber & Ariyoshi Management and was the founding CEO of an Internet marketing company that became a public stock offering in 1999. He was the 2000 U.S. Vice President candidate for the Natural Law Party and serves as the managing director of the investment firm Claremont Creek Ventures.
Seventh Generation, Inc., is an American company that sells cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont, based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. Unilever acquired the company in 2016.
Jonathan Ian Schwartz is an American businessman. He is currently president, and CEO of CareZone, a firm devoted to lowering the price of prescription drugs for those facing chronic illness.
Esprit Holdings Limited is a publicly owned manufacturer of clothing, footwear, accessories, jewellery and housewares under the Esprit label. The company is headquartered in Kowloon, Hong Kong, and Ratingen, Germany. In the 2018–2019 business year, Esprit generated a worldwide sales of around €1.5 billion. Esprit operates 429 retail stores worldwide and distributes products to more than 4,900 wholesale locations around the globe. Esprit has more than 255,000 square meters of retail space in 40 countries.
Corner Bakery Cafe is an American chain of cafes that specialize in pastries, breads, breakfast dishes, gourmet sandwiches, homemade soups, salads, and pasta. Corner Bakery Cafe is considered to be a part of the fast casual market segment of the food service industry, offering a somewhat higher quality of food and atmosphere than a typical fast food restaurant, and offering limited table service.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
Wolff Olins is a brand consultancy, based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001.
Gensler is a global design and architecture firm. Organized into 16 diverse practice areas covering a broad spectrum of industry sectors, Gensler delivers a range of project types for clients around the world. In 2017, Gensler generated $1.197 billion in revenue, the most of any architecture firm in the United States. As of 2018, Gensler operated offices in 48 cities in 16 countries worldwide, working for clients in over 100 countries.
Rackspace Inc. is an American managed cloud computing company based in Windcrest, Texas, a suburb of San Antonio.
Gurbaksh Singh Chahal is an Indian-American internet entrepreneur, noted for founding several internet advertising companies. He has been convicted twice for domestic violence and battery crimes, in 2013 and 2018.
Hambrecht & Quist (H&Q) was an investment bank based in San Francisco, California noted for its focus on the technology and Internet sectors. H&Q was founded by William Hambrecht and George Quist in California, in 1968.
HopStop was an online city transit guide offering detailed, door-to-door biking, bus, subway, taxi, train, and walking directions in real time, as well as official transit maps for 600 cities around the world via Hopstop.com or apps for Android devices, iPads, iPhones, and Windows Phones. The company, founded in 2005, was named one of the top 100 fastest growing software companies in the United States in 2011.
athenahealth, Inc. is a private American company that provides network-enabled services for healthcare and point-of-care mobile apps in the United States. athenahealth has a network of more than 160,000 providers and 110 million patients and offers a suite of services to manage medical records, revenue cycle, patient engagement, care coordination, and population health.
Ani Phyo is a Canadian-Born American organic chef, author, whole food and sustainable agriculture advocate. She is an advocate of raw foodism lifestyle promoting uncooked and unprocessed foods that are organic, sustainable, and supports green living.
Host Universal is an ethical brand strategy and communications network founded in 1997 by Robin Smith. Host works with clients on projects with social or environmental impact. Host has a core team in London, UK, and creates specialist teams for digital, print, video, film and identity tasks as well as live events, worldwide.
Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
References
- 1 2 "Branding Is Dead! Long Live Sustainable Identity! | Fast Company". Archived from the original on 2008-03-06. Retrieved 2008-03-31.
- Rosen, Emanuel (2000). The Anatomy of Buzz: How to Create Word of Mouth Martketing Doubleday Currency. pg. 16. ISBN 978-0-385-49668-1