Editorialist

Last updated

Editorialist is an e-commerce marketplace that offers styling services with a specialization in luxury fashion and accessories.

Contents

Editorialist combines luxury shopping experiences with a content-driven interface featuring interviews, videos, and trend reports. [1]

Background and Development

Editorialist launched on February 7, 2013, under the name Editorialist Magazine. [2] [3] Using their experience from Elle Magazine, co-founders Kate Hudson and Stefania Allen wanted to create a platform that used high-quality content to support a luxury e-commerce shopping experience. [4]

Editorialist initially gained recognition as an online magazine before extending into additional services and offerings, including a concierge service and trend reports. [5]

In 2017, Editorialist secured investment from Ithaca Ventures. [6] That year, its retail revenue was reported as up 14 percent year-over-year (YoY) with a 114 percent increase in advertising revenue and a 61 percent increase in gross profit. [7]

The company’s assets were purchased by Project YX owner Rafael Ortiz in 2019. [8] Ortiz is an investor in technology companies and a co-founder of the comparison shopping site NexTag. Ortiz relaunched Editorialist in September 2019 with Allen.

Editorialist’s website reaches over 1.3 million unique monthly visitors. [9]

Services and Offerings

Editorialist offers online personal styling, content, and shopping services using proprietary technology and e-commerce tools. Monthly subscriptions to the app range from $500 to $1,500 for higher-touch services. [10]

Virtual Styling and Wardrobe Curating

When Editorialist relaunched, the platform began offering membership-based virtual styling services accessible through an invitation-only app. Clients joining Editorialist receive a curated photo inventory of their wardrobe with personalized styling advice and recommendations for integrating new designer pieces. [11] The service allows users to purchase suggested attire within the app. The AI elements of the app support a human stylist who makes styling decisions for Editorialist’s clients. [12]

Website

Editorialist launched as a luxury accessories e-commerce website before adding a content-driven interface. [13] The platform provides content, such as interviews, style guides, and fashion editorials, alongside a curated selection of luxury accessories available for purchase.

Beyond its digital presence, Editorialist ventured into print media, launching a biannual print magazine in 2014 featuring exclusive content, designer interviews, and celebrity features. [14] The print magazine was shut down in 2019.

Achievements and recognition

Editorialist has been acknowledged for its approach to luxury e-commerce and content curation. [15]

The Council of Fashion Designers of America

The Council of Fashion Designers of America has recognized Editorialist as a unique platform in the luxury market, focusing exclusively on luxury accessories. This acknowledgment underlines Editorialist’s significance and contribution to the luxury fashion ecosystem. [16]

Investment by Ithaca Ventures

In 2017, music entrepreneur Scooter Braun invested in Editorialist through his Ithaca Ventures holding company. Braun cited Editorialist as “disrupters of their industry,” taking on a consulting role in the company. [17]

Notes

  1. ↑ Cowles, Charlotte (2013-02-07). "Mystery-Shrouded Editorialist Materialized Online Today". New York . Retrieved 2015-08-25.
  2. ↑ Garced, Kristi (2014-02-07). "Editorialist Venturing Into Print With Biannual Magazine". Women's Wear Daily. Retrieved 2023-10-16.
  3. ↑ Schwiegershausen, Erica (2014-02-05). "First Look: Editorialist's First Print Issue". The Cut. Retrieved 2023-10-16.
  4. ↑ Mau, Dhani (2013-02-21). "KATE DAVIDSON HUDSON AND STEFANIA ALLEN TALK EDITORIALIST AND WHY THEY LEFT ELLE". Fashionista.com. Retrieved 2023-10-16.
  5. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  6. ↑ Fernandez, Chantel (2017-09-06). "Scooter Braun Invests in Editorialist". Business of Fashion. Retrieved 2023-10-16.
  7. ↑ Fernandez, Chantel (2017-09-06). "Scooter Braun Invests in Editorialist". Business of Fashion. Retrieved 2023-10-16.
  8. ↑ Arevalo, Alejandra (2020-03-19). "Editorialist YX Puts Luxury Fashion At The Tip Of Your Fingers". Gotham Mag. Retrieved 2023-10-16.
  9. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  10. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  11. ↑ Arevalo, Alejandra (2020-09-20). "Experience Virtual Styling With The Editorialist YX". Ocean Drive. Retrieved 2023-10-16.
  12. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  13. ↑ Lieber, Chavie (2019-08-30). "Why Start-Ups Keep Trying to Invent the Closet From Clueless". Business of Fashion. Retrieved 2023-10-16.
  14. ↑ Garced, Kristi (2014-02-05). "Editorialist Venturing Into Print With Biannual Magazine". Women's Wear Daily. Retrieved 2023-10-16.
  15. ↑ Mitra, Sramana (2022-09-09). "A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)". One Million by One Million Blog. Retrieved 2023-10-16.
  16. ↑ Garced, Kristi (2014-02-07). "Editorialist Venturing Into Print With Biannual Magazine". Women's Wear Daily. Retrieved 2023-10-16.
  17. ↑ Fernandez, Chantel (2017-09-06). "Scooter Braun Invests in Editorialist". Business of Fashion. Retrieved 2023-10-16.

Related Research Articles

<i>W</i> (magazine) American fashion magazine

W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.

Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.

Personalization consists of tailoring a service or product to accommodate specific individuals, sometimes tied to groups or segments of individuals. Personalization requires collecting data on individuals, including web browsing history, web cookies, and location. Companies and organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization affects every sector of society—work, leisure, and citizenship.

<span class="mw-page-title-main">Jefferson Hack</span> Uruguayan publisher

Jefferson Hack is the co-founder and CEO of Dazed Media, an independent media company that produces stories across its print, digital and video brands. The company's portfolio includes fashion bi-annuals Another Magazine and Another Man; bi-monthly youth fashion and culture magazine Dazed, and websites Anothermag.com, Dazeddigital.com, Dazedbeauty.com and Anothermanmag.com in addition to the creative wing Dazed Studio. Hack, who previously served as Editor of these titles, is also co-founder of global video channel Nowness.

Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde, with similarities to the haute couture styles seen on European catwalks.

<span class="mw-page-title-main">Acne Studios</span> Swedish fashion house

Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden that specializes in men's and women's ready-to-wear fashion, footwear, accessories and denim. When founded in 1996, the label derived its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises and later a backronym of Ambition to Create Novel Expressions.

<i>InStyle</i> Womens fashion magazine

InStyle is an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith, and started originally as a brand extension of People before carving out its own identity. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only format.

Mulberry is a British fashion company founded in 1971, best known for its luxury leather goods, particularly women's handbags.

Style.com was a luxury e-commerce website, launched by international media company Condé Nast in September 2016. In June 2017 Style.com was closed and absorbed by online retailer Farfetch.com

Tilera Corporation was a fabless semiconductor company focusing on manycore embedded processor design. The company shipped multiple processors in the TILE64, TILEPro64, and TILE-Gx lines.

<span class="mw-page-title-main">TheFind.com</span>

TheFind.com was a Mountain View-based online discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. On March 13, 2015, Facebook, Inc. announced that they had acquired TheFind.com for an undisclosed sum, and the site was being shut down.

<span class="mw-page-title-main">Angelica Cheung</span> Chinese fashion journalist

Angelica Cheung is a Chinese fashion journalist and the founding editor-in-chief of Vogue China, launching its first issue in 2005. Previously editorial director of Elle China and editor-in-chief of Marie Claire Hong Kong, she has played an integral role in the development of China's fashion industry within and beyond her duties as a magazine editor. Cheung left her position as editor-in-chief of Vogue China after 16 years in December 2020.

Penske Media Corporation is an American mass media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including Variety, Rolling Stone, Women's Wear Daily, Deadline Hollywood, Billboard, The Hollywood Reporter, Boy Genius Report, Robb Report, Artforum, ARTNews, and others. PMC's Chairman and CEO since founding is Jay Penske.

<span class="mw-page-title-main">Scooter Braun</span> American businessman (born 1981)

Scott Samuel "Scooter" Braun is an American entrepreneur, record executive, and the CEO of HYBE-America, the North American subsidiary of the South Korean entertainment company Hybe Corporation. He has managed the careers of artists including Justin Bieber, Kanye West, Ariana Grande, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and The Kid Laroi. He is also the co-founder of TQ Ventures, Mythos Studios, and RBMG Records and the co-owner of esports team 100 Thieves.

Bonia Corporation Berhad is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia. It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.

<span class="mw-page-title-main">Bonobos (apparel)</span> American apparel company

Bonobos is an e-commerce-driven apparel company that designs and sells menswear including men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories. The company was founded by Stanford Business School students Andy Dunn and Brian Spaly, and launched as an online retailer in 2007.

<span class="mw-page-title-main">Tory Burch LLC</span> American luxury fashion brand

Tory Burch LLC is an American mid-luxury women's fashion label based in Manhattan, New York, United States. It was founded by American designer Tory Burch in 2004. Pierre-Yves Roussel is the current CEO of the company.

<span class="mw-page-title-main">Quality Control Music</span> American record label from Atlanta, Georgia

Quality Control Music is an American hip hop record label founded by Kevin "Coach K" Lee (COO) and Pierre "P" Thomas (CEO) in March 2013. The label's releases are distributed through Motown and Virgin Music, subsidiaries of Capitol Music Group and Virgin Music Group respectively. Tamika Howard and Simone Mitchell are executives of the label, with Howard serving as its general manager.

<span class="mw-page-title-main">Rebag</span> Online luxury handbag selling platform

Rebag is a New York-based online and brick-and-mortar retail platform, founded in 2014, for buying, trading, and selling luxury handbags, accessories, watches, fine jewelry, shoes, and select apparel.

<span class="mw-page-title-main">Kate Davidson Hudson</span> American fashion magazine editor

Kate Davidson Hudson is an American magazine editor and digital media entrepreneur.

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.