Eduardo Mace

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Eduardo Mace (Elichirigoity), born September 1966 in Brazil, is an Anglo-Brazilian entrepreneur, multimedia software pioneer, developer, editor and multimedia author. His multimedia businesses were active in Brazil from 1989 until 2013 and contributed to the formation of the digital media market, having developed - through his company ATR Multimedia - the first multimedia software available in Brazil (1990), the first reference CD-ROM with Almanaque Abril (Editora Abril) in 1994, the first Brazilian board and adventure games (Master Multimídia and Casseta & Planeta: Noite Animal) in 1995.

From 1994 to 1998 [1] published over a hundred reference, children's, games and educational titles in CD-ROM. Founded in 1999 an educational internet portal, Edulink, in a failed initiative after the year 2000 due to the internet bubble crisis.

In 2001 and 2002 acted as advisor in digital literacy to the Brazilian Ministry of Culture with the task of coordinating the culture related works of a US$1.2 billion government fund called FUST (Fundo de Universalização dos Serviços de Telecomunicações), that supported the digital inclusion of public libraries, museums and schools through the donation of equipment, installation of computer labs and digital competency training in partnership with the Ministry of Science and Technology and the Ministry of Education.

From 2003 on through his company Log On (merged with ATR Multimedia in 1998), re-packaged and distributed important video catalogues from Brazil (TV Cultura), US (History Channel, National Geographic) and UK (BBC and Channel 4). Brought new standards to the home video market across Latin America publishing over three thousand new titles in Brazil and Mexico, and especially in preschool titles because of their new formats like the MiniDVD and the DVDBook, making Log On one of the main distributors of the region from 2009 to 2012.

Log On in 2009 launched, as DX Kids, one of the first SVOD (subscription video on demand) platforms, a kid SaaS product, that in 2010 became known as Clube DXTV. [2]

Platforms

In 2008 invented, developed and patented the audiovisual browser called DX [3] that adopted the user experience of television, with videos constantly playing as in a TV signal, with an internal videos navigation. DX became in 2011 a platform for the distribution [4] of on demand video mixed with live feeds, and was adopted by Turner (Esporte Interativo) in Brazil and SBT (Brazil's second largest broadcaster) in the international markets.

In 2014 wrote several papers [5] with practical uses of complex network theories for the internet. During that year helped develop and build platform-based startups with attached digital marketplaces for several mobile technology segments, in partnership with Brazilian and American companies.

In early 2017 moved to the United States to work with international startups [6] in their go-to-market efforts and with Fortune 500 companies to drive their digital transformation.

Related Research Articles

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<span class="mw-page-title-main">CD-i</span> Video game console and interactive multimedia CD player

The Compact Disc-Interactive is a digital optical disc data storage format that was mostly developed and marketed by Dutch company Philips. It was created as an extension of CDDA and CD-ROM and specified in the Green Book specifications, co-developed by Philips and Sony, to combine audio, text and graphics. The two companies initially expected to impact the education/training, point of sale, and home entertainment industries, but CD-i eventually became best known for its video games.

<span class="mw-page-title-main">Streaming media</span> Multimedia delivery method

Streaming media is multimedia for playback using an offline or online media player. Technically, the stream is delivered and consumed in a continuous manner from a client, with little or no intermediate storage in network elements. Streaming refers to the delivery method of content, rather than the content itself.

<span class="mw-page-title-main">Set-top box</span> Electronic device to convert a signal to an output for a television

A set-top box (STB), also known as a cable box or receiver and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. They are used in cable television, satellite television, and over-the-air television systems as well as other uses.

<span class="mw-page-title-main">DVB</span> Open standard for digital television broadcasting

Digital Video Broadcasting (DVB) is a set of international open standards for digital television. DVB standards are maintained by the DVB Project, an international industry consortium, and are published by a Joint Technical Committee (JTC) of the European Telecommunications Standards Institute (ETSI), European Committee for Electrotechnical Standardization (CENELEC) and European Broadcasting Union (EBU).

Streaming television is the digital distribution of television content, such as television shows and films, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.

<span class="mw-page-title-main">Internet Protocol television</span> Television transmitted over a computer network

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<span class="mw-page-title-main">Electronic program guide</span> Television term

Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for current and upcoming broadcast programming. Some guides also feature backward scrolling to promote their catch up content. They are commonly known as guides or TV guides.

<span class="mw-page-title-main">Grupo Abril</span> Brazilian media group

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<span class="mw-page-title-main">Marc Canter</span> American internet entrepreneur

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<span class="mw-page-title-main">AMD Live!</span> 2005 Advanced Micro Devices initiative

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<span class="mw-page-title-main">Mediaroom</span>

Mediaroom is a collection of software for operators to deliver IPTV (IPTV) subscription services, including content-protected, live, digital video recorder, video on demand, multiscreen, and applications. These services can be delivered via a range of devices inside and outside customers' homes, including wired and Wi-Fi set top boxes, PCs, tablets, smartphones and other connected devices – over both the operator's managed IP networks as well as "over the top" (OTT) or unmanaged networks.

Interactive television standards are standards for television broadcasting that add modes of interaction and feedback mechanisms, extending the traditional television experience.

<span class="mw-page-title-main">Apple Pippin</span> 1996 video game console platform

The Pippin is a defunct open multimedia technology platform, designed by Apple Computer. According to Apple, Pippin was directed at the home market as "an integral part of the consumer audiovisual, stereo, and television environment".

<span class="mw-page-title-main">Hybrid Broadcast Broadband TV</span> Industry standard for hybrid digital television

Hybrid Broadcast Broadband TV (HbbTV) is both an industry standard and promotional initiative for hybrid digital TV to harmonise the broadcast, Internet Protocol Television (IPTV), and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes. The HbbTV Association, comprising digital broadcasting and Internet industry companies, has established a standard for the delivery of broadcast TV and broadband TV to the home, through a single user interface, creating an open platform as an alternative to proprietary technologies. Products and services using the HbbTV standard can operate over different broadcasting technologies, such as satellite, cable, or terrestrial networks.

<span class="mw-page-title-main">Advanced Digital Broadcast</span> Company which provides software and services to telecommunication operators

Advanced Digital Broadcast (ADB) is a company which provides software, system and services to pay-TV and telecommunication operators, content distributors and property owners around the world. The company specializes also in the development of digital connectivity devices such as set-top boxes and residential gateways.

A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access.

Rakuten DX is a software company specialising in no-code development platforms to build mobile apps for smartphones, tablets and web designed for enterprises and digital publishers. Headquartered in Montpellier, France, Rakuten DX is a major subsidiary of Rakuten.

<span class="mw-page-title-main">Movile (company)</span> Brazilian firm

Movile is a local Brazilian firm headquartered in Campinas, Brazil. Movile operates in the segments of food ordering and delivery, ticketing, and logistics. It has had mixed success till now with the bet on food delivery maturing (iFood) while other bets still at nascent stage or under performing.

<span class="mw-page-title-main">Clipchamp</span> Video editing tool

Clipchamp is an online video editing tool developed by Australian company Clipchamp Pty Ltd. and now by Microsoft. It is a non-linear editing software that allows users to import, edit, and export audiovisual material in an Internet browser window.

References

  1. ↑ "A dura vida do software educativo no Brasil | Superinteressante". Superinteressante. 2001-02-28. Retrieved 2016-12-26.
  2. ↑ "News about Technology - Época Negócios - NOTÍCIAS - A new TV via web arrives in Brazil". epocanegocios.globo.com. Época Negócios. 2016-11-01. Retrieved 2016-12-26.
  3. ↑ WO 2012055002,Mace, Eduardo,"Dynamic audiovisual browser and method"
  4. ↑ "Brazil's Log On Multimedia: "Wireless technologies are key to developments in IPTV cloud frameworks" | IP&TV News". www.iptv-news.com. Retrieved 2016-12-26.
  5. ↑ Mace, Eduardo. "The Network Economy".{{cite journal}}: Cite journal requires |journal= (help)
  6. ↑ Producer, Andy Rosen-Metro. "The newest place you can use cryptocurrency? Kids TV - The Boston Globe". BostonGlobe.com. Retrieved 2019-03-06.
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