The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, graded them to a national standard, and then marketed them to shops. Each eggshell was stamped with a small "lion" logo as a mark of quality that would be seen by the customer. Egg producers were paid according to the quality of their eggs, less a deduction based on the number of eggs sent to packhouses for administration and advertising. [1]
Slogans used by the board included "Go to work on an egg", introduced in 1957 in a £12 million advertising campaign and turned into a series of television advertisements starring Tony Hancock, Bernard Miles and also featuring Patricia Hayes and Pat Coombs that ran for six years from 1965 to 1971. Other slogans included "Happiness is egg-shaped", [2] "Eggs are cheap", "Eggs are easy" and "Eggs are full of protein". [3] [4] [5]
The Board closed down in 1971 and the lion mark was dropped. The lion mark was however revived in 1998 by the British Egg Information Service. [1] [6]
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Cadbury Creme Egg is a chocolate confection produced in the shape of an egg. It originated from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg.
Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
"Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s and 1960s as part of more than £12 million it spent on advertising, including a series of television adverts starring the comedian Tony Hancock and actress Patricia Hayes in 1965. The commercials were created by British director, Len Fulford. The proposition was that having an egg for breakfast was the best way to start the working day. Author Fay Weldon helped to create the campaign, and is supposed to have come up with the slogan. The concept of toast "soldiers" with boiled eggs seems to have been popularised, or possibly invented, for the 1965 series.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.
Domestos is a British brand of household cleaning range which contains bleach. It is manufactured by Unilever. Domestos contains 100,000 ppm (10%) of the active component, available chlorine; many other bleaches contain 50,000 or less.
The Milk Marketing Board was a producer-run product marketing board, established by the Agricultural Marketing Act 1933, to control milk production and distribution in the United Kingdom. It functioned as buyer of last resort in the milk market in Britain, thereby guaranteeing a minimum price for milk producers. It also participated in the development of milk products, introducing Lymeswold cheese. It was based at Thames Ditton in Surrey.
Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.
Gorilla is a British advertising campaign launched by the advertising agency Fallon London on behalf of Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as well as sponsored events and an organised internet presence. The total cost of the campaign is estimated at £6.2 million. The central television advertisement was created and directed by Juan Cabral and starred the actor Garon Michael.
Guinness is a stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based multinational alcoholic beverage maker Diageo. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850,000,000 litres. In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually.
The British Egg Industry Council is an organisation set up in 1986 to represent the British egg industry. It currently has 11 member organisations including the British Egg Products Association, the National Farmers Union and the British Free Range Egg Producers Association (BFREPA). The BEIC operates the British Egg Information Service, which promotes the consumption of eggs to the public.
Leonard Alfred Fulford was a British commercial photographer and director, with a specialty for photography of still life. He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times. Fulford directed the popular Go to work on an egg television commercials for the Egg Marketing Board during the 1960s. Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s, along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume.
The Agriculture and Horticulture Development Board (AHDB) is a levy board funded by farmers and growers and some other parts of the supply chain. It aims to enhance farm business efficiency and competitiveness in the areas of: pork, beef and lamb production in England; dairy, potatoes and horticulture in Great Britain; and cereals and oilseeds in the United Kingdom. It undertakes research and development and farm-level knowledge transfer activity, provides essential market information to improve supply chain transparency and undertakes marketing promotion activities to help stimulate demand and to develop export markets. These are activities which most individual farm businesses could not afford to do themselves.
Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.
BFCS was a commercial film production company.
Bob Brooks was an American film director, photographer, and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US, and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards.
"Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the "drinka pinta milka day" slogan used by the MMB from 1959. The new slogan was an attempt to halt declining sales particularly among young people. The slogan was used in television and radio advertisements and on various items of merchandise from January 1982. It was judged as successful but was supplanted by "Get Fresh, Get Bottle" by the middle of the decade.