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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
The telecommunications industries within the sector of information and communication technology is made up of all telecommunications/telephone companies and internet service providers and plays a crucial role in the evolution of mobile communications and the information society.
An emerging market is a market that has some characteristics of a developed market, but does not fully meet its standards. This includes markets that may become developed markets in the future or were in the past. The term "frontier market" is used for developing countries with smaller, riskier, or more illiquid capital markets than "emerging". As of 2006, the economies of China and India are considered to be the largest emerging markets. According to The Economist, many people find the term outdated, but no new term has gained traction. Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion. Emerging market economies’ share of global PPP-adjusted GDP has risen from 27 percent in 1960 to around 53 percent by 2013. The ten largest emerging economies by nominal GDP are 4 of the 9 BRICS countries along with Mexico, South Korea, Indonesia, Turkey, Saudi Arabia, and Poland. The inclusion of South Korea, Poland, and sometimes Taiwan are questionable given they are no longer considered emerging markets by the IMF and World Bank If we ignore those three, the top ten would include Argentina and Thailand.
GfK is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results.
Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash. The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999.
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. As of 2023, it has six U.S. regional chapters and one Canadian chapter. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics, a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession.
ESOMAR is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.
Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies. Prior to launching her own practice, she was company president and CMO of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. Decipher was acquired by FocusVision in 2015.
Truecaller is a smartphone application that has features of caller ID, call-blocking, flash-messaging, call-recording, chat and voice by using the Internet. It requires users to provide a standard cellular mobile number for registering with the service. The app is available for Android and iOS.
Wait marketing is a marketing strategy in which a company delivers a promotional message to a consumer while he or she is forced to wait for something else. These messages can include posters in buses and subways or video clips at fuel pumps.
ISO 20252:2019 is an international standard for a quality management system for organizations conducting market, opinion and social research.
DigitalMR rebranded in August 2021 to DMR and in September 2024 to listening247. listening247 is a tech company specialised in using Artificial Intelligence to create intelligent datasets and automating social media Ad creation targeting brand relevant conversations. With its headquarters in London - UK, parent company in Cyprus, and team members in multiple countries, it offers its SaaS and DaaS solutions globally. The company was founded in 2010 and began full operations in 2012, emerging as a tech-driven solution for consumer insights. It company has corporate and individual staff memberships, with YPO, ESOMAR, MRS, Insights Association.
The Marketing Research Institute International (MRII) is a non-profit institute affiliated with the University of Georgia and devoted to fulfilling the continuing educational needs of people worldwide in the marketing research profession. It begins this via Principles of Market Research for the core body of knowledge, from which it forms the basis of marketing research.
EFAMRO is a federation of national bodies representing the market research profession in Europe.
RED C is a market research and polling company in Ireland.
Jean-Marc Léger is an economist and founding President of Léger.
Universum is a global research and advisory company specializing in employer branding. Part of the StepStone Group and Axel Springer family. The headquarters of the company is located in Stockholm, Sweden.
References
- ↑ "Eksen Research – Market Research Company in Turkey | ESOMAR Directory". Directory.esomar.org.
- ↑ "Market research in Europe - BIG Business Information Group". Big-research.com.
- ↑ "TRA". research-alliance.com.
- ↑ Robert Schumacher (29 October 2009). The Handbook of Global User Research. Elsevier Science. ISBN 9780123748522.
