Ela Veresiu

Last updated
Ela Veresiu
Born
NationalityCanadian
EducationPh.D.
Alma materWitten/Herdecke University
Known forConsumer Diversity, Market Inclusion
AwardsFerber Award Honorable Mention, Sidney J. Levy Award
Scientific career
FieldsMarketing, Consumer Research
InstitutionsSchulich School of Business, York University
Website http://elaveresiu.com/

Ela Veresiu is a Canadian consumer sociologist and an Associate Professor of Marketing at the Schulich School of Business, York University. [1]

Contents

Biography

Veresiu was born in Bucharest, Romania. She immigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke University in Germany.

Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of institutions, technology, branding, and identity. In 2019, her research was awarded the Ferber Award Honorable Mention for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious Sidney J. Levy Award for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal. Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant. [2] In 2016, she was named “one of Canada’s marketing leaders under 30” [3] and “one of the youngest business professors in North America.” [4] In 2022, she was named "one of the Top 10 PR, Marketing and Communications Professors in Canada."

Selected Publications

Related Research Articles

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Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

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<span class="mw-page-title-main">Schulich School of Business</span> Canadian business school in Toronto

The Schulich School of Business is the business school of York University located in Toronto, Ontario, Canada. The institution provides undergraduate and graduate degree and diploma programs in business administration, finance, accounting, business analytics, public administration and international business as well as a number of PhD and executive programs. Originally known as the Faculty of Administrative Studies (FAS), it was renamed in 1995 after Seymour Schulich, a major benefactor who has donated $15 million to the school. The Dean of the School, Detlev Zwick, was appointed in 2021 after having served as Interim Dean for 15 months.

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<span class="mw-page-title-main">Anti-consumerism</span> Sociopolitical ideology involving intentionally and meaningfully reducing consumption

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<span class="mw-page-title-main">Rajendra Srivastava</span> Indian academic (born 1951)

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Gita Johar has served as Senior Vice Dean and is currently the Meyer Feldberg Professor of Business at Columbia Business School, Columbia University. She is known for her research in the field of Consumer behavior, particularly in the area of consumer inference making in advertising and communication. In 2006, she was appointed the Meyer Feldberg Professor of Business at Columbia Business School. Johar has been the Senior Vice Dean, the Vice Dean for Research and the Vice Dean for Diversity, Equity and Inclusion at Columbia Business School, and received the Service to the Doctoral Program Award at Columbia Business School in 2023.

<span class="mw-page-title-main">Witten/Herdecke University</span> Private university in Germany

Witten/Herdecke University is a private, state-recognized, nonprofit university in Witten, North Rhine-Westphalia, Germany. It was the first German private institution of higher education to receive accreditation as a "Universität", a status recognizing the university's academic quality equivalent to state-run universities and granting the right to award bachelor's and master's degrees, doctorates, and the German Habilitation.

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<span class="mw-page-title-main">Markus Giesler</span>

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<span class="mw-page-title-main">Jerry (Yoram) Wind</span>

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References

  1. Schulich School of Business. "Faculty Profile Ela Veresiu, Ph.D." Schulich School of Business.{{cite web}}: |last1= has generic name (help)
  2. Social Sciences and Humanities Research Council (11 May 2012). "Award Recipients for Insight Development Grants: 2019–20 Competition". Government of Canada.
  3. Marketing Staff (2016). "30 Under 30: The Class of 2016". Marketing Magazine.
  4. Schick, Shane (2016). "30 UNDER 30 – ELA VERESIU". Marketing Magazine.