Ela Veresiu | |
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Born | |
Nationality | Canadian |
Education | Ph.D. |
Alma mater | Witten/Herdecke University |
Known for | Consumer Diversity, Market Inclusion |
Awards | Ferber Award Honorable Mention, Sidney J. Levy Award |
Scientific career | |
Fields | Marketing, Consumer Research |
Institutions | Schulich School of Business, York University |
Website | http://elaveresiu.com/ |
Ela Veresiu is a Canadian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University. [1]
Veresiu was born in Bucharest, Romania. She immigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke University in Germany.
Ela Veresiu studies how markets, including both public and private sectors, can better serve underrepresented consumer groups. More specifically, her research focuses on consumer well-being and market belonging at the interplay of institutions, brands, technology, and identity. In 2019, her research was awarded the Ferber Award Honorable Mention for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious Sidney J. Levy Award for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal. Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant [2] and Insight Grant [3] . In 2016, she was named “one of Canada’s marketing leaders under 30” [4] and “one of the youngest business professors in North America.” [5] In 2022, she was named "one of the Top 10 PR, Marketing and Communications Professors in Canada."
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