Ela Veresiu

Last updated
Ela Veresiu
Born
NationalityCanadian
EducationPh.D.
Alma materWitten/Herdecke University
Known forConsumer Diversity, Market Inclusion
AwardsFerber Award Honorable Mention, Sidney J. Levy Award
Scientific career
FieldsMarketing, Consumer Research
InstitutionsSchulich School of Business, York University
Website http://elaveresiu.com/

Ela Veresiu is a Canadian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University. [1]

Contents

Biography

Veresiu was born in Bucharest, Romania. She immigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke University in Germany.

Ela Veresiu studies how markets, including both public and private sectors, can better serve underrepresented consumer groups. More specifically, her research focuses on consumer well-being and market belonging at the interplay of institutions, brands, technology, and identity. In 2019, her research was awarded the Ferber Award Honorable Mention for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious Sidney J. Levy Award for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal. Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant [2] and Insight Grant [3] . In 2016, she was named “one of Canada’s marketing leaders under 30” [4] and “one of the youngest business professors in North America.” [5] In 2022, she was named "one of the Top 10 PR, Marketing and Communications Professors in Canada."

Selected Publications

References

  1. Schulich School of Business. "Faculty Profile Ela Veresiu, Ph.D." Schulich School of Business.{{cite web}}: |last1= has generic name (help)
  2. Social Sciences and Humanities Research Council (11 May 2012). "Award Recipients for Insight Development Grants: 2019–20 Competition". Government of Canada.
  3. Social Sciences and Humanities Research Council (15 October 2024). "Awards Recipients for Insight Grants: 2024 Competition".
  4. Marketing Staff (2016). "30 Under 30: The Class of 2016". Marketing Magazine.
  5. Schick, Shane (2016). "30 UNDER 30 – ELA VERESIU". Marketing Magazine.