Elvis Evolution

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Elvis Evolution is an immersive theatrical show about the life of Elvis Presley. [1] [2] [3] It premiered at the Excel London in 2025. [4] It was created by a British production company called Layered Reality, which claimed to have access to hundreds of hours of video footage and photography from Presley's personal archive at Graceland. [5] [2] [6] The show follows Elvis' life story: from growing up in rural Mississippi, to becoming a global superstar, and ends with a bar featuring a live band. [7] [8]

It is 110 minutes long. [6] [7] The production has drawn comparisons to ABBA Voyage due to the way it was positioned. [3]

Reception

Reviews have been mixed to unfavourable including one-star reviews from The Telegraph and Daily Express . [9] [10]

Fans of Elvis Presley received the experience poorly when it launched in July 2025, calling it "atrocious and misleading", [1] "embarrassing" and compared it to the Willy's Chocolate Experience in Glasgow. [11]

References

  1. 1 2 Rufo, Yasmin (July 2025). "Elvis experience costing up to £300 branded 'atrocious and misleading'". BBC News . Retrieved July 22, 2025.
  2. 1 2 Sherwood, Harriet (January 4, 2024). "Return of the king: Elvis hologram show to premiere in London". The Guardian . Retrieved February 27, 2025.
  3. 1 2 Fullbrook, Danny; Perrone, Roberto (January 8, 2024). "'Elvis AI show more like time travel than Abba hologram' - creator". BBC News . Retrieved February 27, 2025.
  4. Bloodworth, Adam (July 21, 2025). "Elvis Evolution review: The King is in the building – kind of". CityAM . Retrieved July 22, 2025.
  5. Feitelberg, Rosemary (April 13, 2024). "Elvis Presley Is Coming to London -- Sort Of". WWD: Women's Wear Daily. Retrieved February 26, 2025 via EBSCOhost.
  6. 1 2 Dawkins, Mia (October 2024). "With AI, Celebrities Never Die". Bloomberg Businessweek. No. 4824. pp. 101–102. Retrieved February 26, 2025 via EBSCOhost.
  7. 1 2 Hanley, James (October 25, 2024). "Behind the scenes of Elvis Evolution". IQ Magazine: Live Music Intelligence. Retrieved February 26, 2025.
  8. Kaplan, Ilana (January 4, 2024). "Elvis to Make Comeback as Hologram at London Show". People.com. Retrieved February 25, 2025 via EBSCOhost.
  9. Larman, Alexander (July 18, 2025). "£300 to see Elvis perform live? This immersive show is not worth a tenth of the price". The Telegraph. Retrieved July 22, 2025.
  10. Kyriazis, Stefan (July 20, 2025). "£300 a ticket, rubbish Elvis Evolution immersive show is an insult to The King and fans". Daily Express . Retrieved July 22, 2025.
  11. Ashley Pemberton and Tim Hanlon (July 2025). "Baffled Elvis fans dub 'embarrassing' event the 'new Willy Wonka experience'" . Retrieved July 21, 2025.