Emara (also known as Emara: Emirates Hero) is an Arabic animated web series created by Fatima Al-Mahari and produced by Eating Star Studios, with a team from across the Arab world.[1][2] the series tells the origin story of Emara, a young Emirati girl who harnesses a special power to fight crime across the Emirates.
The first homegrown female Emirati superhero, Emara is gaining attention around the world. By day, she's a typical teenage girl named Moza. By night, her fearless alter ego fights crime on the teeming streets of the United Arab Emirates.[3]
Voice cast
Main characters
Naomi Mercer as Mora/Emara. By day, she's a well meaning but clumsy girl who works at her mother's cafe.
Paul Poteet as Dhabian/Sultan. He is working for a mysterious organization that assigned him to get close with Emara
Organization characters
Tara Platt as Zeina, Dhabian's boss. She's a calm and calculating woman with an unflinching goal: to get close to Emara and discover her secrets before anyone else.
Brad Smith as Ali, Zeina's second in command.
Production
Emara was conceived by Fatma Almheiri, a UAE-based director, producer, and comic artist, as the first animated series featuring a Middle Eastern female superhero aimed at inspiring young girls through positive representation. Almheiri developed the concept in December 2015 while studying animation at age 21, drawing from her childhood frustration over the lack of relatable Arab and Muslim characters in Western media, which she sought to address by creating a hijab-wearing vigilante who embodies empowerment without conforming to stereotypical tropes.[4] The creative team, led by Almheiri as director and including art director Ahmad Beirouthy, blended influences from retro Japanese anime—such as the fluid character development in series like Michiko & Hatchin and styles from Studio Trigger and Masaaki Yuasa—with elements of Emirati culture to craft an authentic narrative.[5]
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