Emily Segal

Last updated

Emily Segal is an American artist, writer, and creative director, born in 1988. [1] She is a founding member of the art collective K-HOLE, a trend forecasting group. [2] She has lectured on branding and consumer culture at the DLD conference, MoMA PS1, the Serpentine Gallery, and TEDxVaduz and writing has been featured in e-flux, Frieze, Texte zur Kunst, Flash Art, Dazed, Mousse, and 032c. Her first novel, Mercury Retrograde, was published in 2020. [3]

Contents

Early life and education

Segal was born and raised in New York, [4] where she attended the Dalton School. [5] She graduated with a BA from Brown University. [6]

Work

Along with Greg Fong, Sean Monahan, Chris Sherron, and Dena Yago, Segal founded and was involved with the art collective K-HOLE from 2011 to 2016. [7] [8] In 2014, the trend forecasting group released a trend report that coined the term normcore: a utopian word to describe the individual longing for community that leads to mass adaptability. [9] The term has often been misconstrued to signify the type of aesthetic fashion choice that writer Fiona Duncan describes as “the kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses." [10] The concept has less to do with form and more about content and Segal notes that normcore is “about adaptability and being able to go into a lot of different communities at once.” [11]

Segal became the first creative director of Genius in 2014. [12]

In 2017, Segal and Martti Kalliala started a collaborative consultancy and think tank called Nemesis. The agency, based in Berlin, Helsinki, New York City, and Los Angeles, focuses on research on fashion, subculture, urbanism, technology, language, design, and death. [13] [14] Clients have included Rimowa, Virgil Abloh, and Full Node, True Religion Brand Jeans, Buffy, MTV, Art Basel, and more. [15]

Segal's debut novel, Mercury Retrograde, was published in late 2020 and was featured in The New York Times's New & Noteworthy book picks for 2020. [16] The novel is set in New York City between the post-Occupy movement and pre-Trump era and follows the artist/trend forecaster working for an internet start up. [17]

Segal, hannah baer, and Cyrus Dunham founded Deluge Books, an experimental queer and pulp publishing group, in 2020. [18]

Related Research Articles

<span class="mw-page-title-main">Intel</span> American multinational technology company

Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Intel designs, manufactures and sells computer components and related products for business and consumer markets. It is considered one of the world's largest semiconductor chip manufacturers by revenue and ranked in the Fortune 500 list of the largest United States corporations by revenue for nearly a decade, from 2007 to 2016 fiscal years, until it was removed from the ranking in 2018. In 2020, it was reinstated and ranked 45th, being the 7th-largest technology company in the ranking.

<span class="mw-page-title-main">Moore's law</span> Observation on the growth of integrated circuit capacity

Moore's law is the observation that the number of transistors in an integrated circuit (IC) doubles about every two years. Moore's law is an observation and projection of a historical trend. Rather than a law of physics, it is an empirical relationship linked to gains from experience in production.

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.

<span class="mw-page-title-main">Bruce Mau</span> Polymath, designer, professor

Bruce Mau is a Canadian designer and educator. He began his career a graphic designer and has since applied his design methodology to architecture, art, museums, film, eco-environmental design, education, and conceptual philosophy. Mau is the chief executive officer of Massive Change Network, a Chicago-based design consultancy he co-founded with his wife, Bisi Williams. In 2015, he became the Chief Design Officer at Freeman, a global provider of brand experiences. Mau is also a professor and has taught at multiple institutions in the United States and Canada.

<span class="mw-page-title-main">Arc'teryx</span> Canadian outdoor clothing company

Arc'teryx is a Canadian apparel company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for its waterproof Gore-Tex shell jackets, knitwear, and down parkas.

Fashion forecasting began in France during the reign of Louis XIV. It started as a way of communicating about fashion and slowly transformed into a way to become ahead of the times in the fashion industry. Fashion forecasting predicts the moods of society and consumers, along with their behavior and buying habits and bases what they may release in the coming future off of the forecast. Fashion trends tend to repeat themselves every 20 years, and fashion forecasting predicts what other trends might begin with the rotation of fashion as well. Fashion forecasting can be used for many different reasons, the main reason being staying on top of current trends and knowing what your consumer is going to want in the future. This method helps fashion brands know what to expect and what to begin producing ahead of time. Top name brands and high end companies such as Vogue and Gucci even use this method to help their designers become even more informed on what is to come in the fashion industry.

Cyrus Dunham is an American writer, actor, and activist. Dunham is a published author, whose debut book, A Year Without A Name: A Memoir, was a Lambda Literary Award finalist.

<span class="mw-page-title-main">Normcore</span> Clothing style

Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. Normcore fashion includes jeans, T-shirts, sweats, button-downs, and sneakers.

<span class="mw-page-title-main">Lindsay Howard</span> American curator

Lindsay Howard is an American curator, writer, and new media scholar based in New York City whose work explores how the internet is shaping art and culture.

Kerby Jean-Raymond is a Haitian American fashion designer who is the founder of the menswear label Pyer Moss.

K-HOLE was a trend forecasting artist collective founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. The group operated between 2011 and 2016 and was based in New York City.

<span class="mw-page-title-main">Virgil Abloh</span> American fashion designer and entrepreneur (1980–2021)

Virgil Abloh was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.

<span class="mw-page-title-main">Bill Wurtz</span> American musician and video producer

Bill Wurtz is an American musician, singer-songwriter, video producer, animator, and internet personality. He is known for his distinctive style of music, with deadpan delivery and singing, and his animated music videos, with surrealist, psychedelic graphics.

<span class="mw-page-title-main">Elena Velez</span> American fashion designer and artist

Elena Velez is an American fashion designer and creative from Milwaukee, Wisconsin, based in New York City. Her work is known for its synthesis of metalsmith and high fashion and has been featured in the V&A Museum.

Matt Starr is an American visual artist, poet, conceptual comedian, and experimental filmmaker known for his provocative viral works.

<span class="mw-page-title-main">2020s in fashion</span> Fashion-related events during the 2020s

The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.

<span class="mw-page-title-main">Richard Turley (graphic designer)</span> English graphic designer

Richard Turley is an English creative director and graphic designer. He is the editorial director of Interview and the co-founder of Civilization magazine. Turley became well known for his work redesigning the visual strategies of Bloomberg Businessweek and MTV.

An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr, Pinterest, Instagram, and TikTok, and often were used by people to express their individuality and creativity. They can also be used to create a sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective.

Deluge Books is an experimental press founded in 2020 in Los Angeles. The press publishes poetry, fiction, essays, and intergenre books.

<span class="mw-page-title-main">Gorpcore</span> Fashion trend

Gorpcore is a fashion trend in which outerwear typically designed for outdoor recreation is worn as streetwear. It has been described as "wearing functional outdoor wear in an urban, trendy style". This includes technical garments such as puffer jackets, hiking boots and fleeces, and brands such as The North Face, Patagonia and Arc'teryx. While the trend has a practical basis, it has also been embraced for its stylish appeal, with celebrities incorporating outdoor gear into everyday outfits. Coined in 2017, gorpcore emerged as a popular trend in the 2020s; some analysts suggest that the COVID-19 pandemic in part influenced this.

References

  1. "Emily Segal - Participants - FKA Witte de With". www.fkawdw.nl. Retrieved 2020-11-23.
  2. Dazed (2015-08-25). "What it's like to invent the internet's most viral trend". Dazed. Retrieved 2020-11-23.
  3. "Ignota Hosts: Mercury Retrograde with Emily Segal, Michelle Tea and Deluge Books". ignota. Retrieved 2020-11-23.
  4. "Nemesis Collects Market Intel and Transforms It Into Art". Cultured Magazine. 2019-04-24. Retrieved 2020-11-23.
  5. "Emily Segal - LinkedIn". LinkedIn.
  6. "Meet Emily Segal, one of Fast Company's 100 Most Creative People 2015". Fast Company. Retrieved 2020-11-23.
  7. Contrera, Jessica. "Brands want the creators of 'normcore' to be their 'millennial whisperers.'". Washington Post. ISSN   0190-8286 . Retrieved 2020-11-23.
  8. "About". K-HOLE. Retrieved 2020-11-23.
  9. Eler, Alicia (2015-02-05). "Blowing Up Normcore at the LA Art Book Fair". Hyperallergic. Retrieved 2020-11-23.
  10. Dazed (2015-08-25). "What it's like to invent the internet's most viral trend". Dazed. Retrieved 2020-11-23.
  11. Dazed (2015-08-25). "What it's like to invent the internet's most viral trend". Dazed. Retrieved 2020-11-23.
  12. "Meet Emily Segal, one of Fast Company's 100 Most Creative People 2015". Fast Company. Retrieved 2020-11-23.
  13. "NEMESIS". Office Magazine. 2019-01-21. Retrieved 2020-11-23.
  14. "Talk: "Knowing the Now" with Emily Segal and Alessandro Bava". Spike Art Magazine. 2018-05-02. Retrieved 2020-11-23.
  15. "Nemesis Collects Market Intel and Transforms It Into Art". Cultured Magazine. 2019-04-24. Retrieved 2020-11-23.
  16. "New & Noteworthy, From Schopenhauer to the Pope". The New York Times. 2020-12-09. ISSN   0362-4331 . Retrieved 2020-12-14.
  17. "Nemesis Collects Market Intel and Transforms It Into Art". Cultured Magazine. 2019-04-24. Retrieved 2020-11-23.
  18. "Ignota Hosts: Mercury Retrograde with Emily Segal, Michelle Tea and Deluge Books". ignota. Retrieved 2020-11-23.