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Fashion is a form of self-expression with a specific context, such as time, place and purpose. Example of these are clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers, and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.
Jeremy Scott is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture’s most irreverent designer", and "fashion's last rebel".
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Richard Saturnino Owens is an American fashion designer from Porterville, California. In addition to his main line, Owens has a furniture line and a number of diffusion lines.
The 21st-century hipster is a subculture. Fashion is one of the major markers of hipster identity. Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Atelier de Production et de Création, or A.P.C., is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Fashion forecasting began in France during the reign of Louis XIV. It started as a way of communicating about fashion and slowly transformed into a way to become ahead of the times in the fashion industry. Fashion forecasting predicts the moods of society and consumers, along with their behavior and buying habits and bases what they may release in the coming future off of the forecast. Fashion trends tend to repeat themselves every 20 years, and fashion forecasting predicts what other trends might begin with the rotation of fashion as well. Fashion forecasting can be used for many different reasons, the main reason being staying on top of current trends and knowing what your consumer is going to want in the future. This method helps fashion brands know what to expect and what to begin producing ahead of time. Top name brands and high end companies such as Vogue and Gucci even use this method to help their designers become even more informed on what is to come in the fashion industry.
Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. Normcore fashion includes jeans, T-shirts, sweats, button-downs, and sneakers.
"Basic" is a slang term in American popular culture used pejoratively to describe people who are perceived to prefer mainstream products, trends, and music. "Basic bitch" originated in hip hop culture and rose in popularity through rap music, songs, blogs, and videos from 2011 to 2014. Their male counterparts are usually termed "bros". Similar labels to "basic bitch" or "airhead" in other English-speaking countries include contemporary British "Essex girls" and "Sloane Rangers", and Australian "haul girls" known for their love of shopping for designer gear, and uploading videos of their purchases on YouTube.
Quincy Taylor Brown is an American actor and singer who performs under the mononym Quincy. He starred in the 2015 film Brotherly Love and released a song called "Friends First". He also had a co-starring role on the television musical drama Star. He is the son of former model Kim Porter and singer, songwriter and record producer Al B. Sure!.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media.
Emily Segal is an artist, writer, and creative director, born in 1988. She is a founding member of the art collective K-HOLE, a trend forecasting group. She has lectured on branding and consumer culture at the DLD conference, MoMA PS1, the Serpentine Gallery, and TEDxVaduz and writing has been featured in e-flux, Frieze, Texte zur Kunst, Flash Art, Dazed, Mousse, and 032c. Her first novel, Mercury Retrograde, was published in 2020.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the early to mid-2000s, late 1990s, 1980s, 1970s, and 1960s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion.
Mall goths are a subculture that began in the late-1990s in the United States. Originating as a pejorative to describe people who dressed goth for the fashion rather than culture, it eventually developed its own culture based around nu metal, industrial metal, emo and the Hot Topic store chain. It has variously been described as a part of the goth subculture, as well as a separate subculture simply influenced by goth.
Gorpcore is a fashion trend in which outerwear typically designed for outdoor recreation is worn as streetwear. It has been described as "wearing functional outdoor wear in an urban, trendy style". This includes technical garments such as puffer jackets, hiking boots and fleeces, and brands such as The North Face, Patagonia and Arc'teryx. While the trend has a practical basis, it has also been embraced for its stylish appeal, with celebrities incorporating outdoor gear into everyday outfits. Gorpcore emerged as a popular trend in the 2020s, with analysts suggesting that the COVID-19 pandemic in part influenced the emergence of the trend.
References
- 1 2 "That's A Total K-Hole Thing To Do". Fast Company. May 11, 2015. Retrieved April 23, 2016.
- 1 2 McGarry, Kevin. "Out There - Consumer Culture".
- ↑ Khole.net
- ↑ "Trend Forecasters K-HOLE On Individualism, #NORMCORE, & What It Means to Be Free". Bullett Media. Retrieved April 23, 2016.
- ↑ "Report: 'the crisis of what it means to be special is no longer limited to the young'". Wired UK. Retrieved April 23, 2016.
- ↑ "A brief history of normcore - The Daily Californian". The Daily Californian. Retrieved April 23, 2016.
- ↑ The New York Times
- ↑ Steff Yotka. "Fashion Trend: A Conversation About Magic With K-Hole - Vogue". Vogue. Retrieved April 23, 2016.
- ↑ "K-HOLE and Martine Syms on New Museum Triennial / New York". Flash Art. Retrieved April 23, 2016.
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