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Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Arc'teryx is a Canadian apparel company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for its waterproof Gore-Tex shell jackets, knitwear, and down parkas.
Richard Saturnino Owens is an American fashion designer from Porterville, California. In addition to his main line, Owens has a furniture line and a number of diffusion lines.
The 21st-century hipster is a subculture. Fashion is one of the major markers of hipster identity. Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Atelier de Production et de Création, or A.P.C., is a French ready-to-wear luxury brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Fashion forecasting began in France during the reign of Louis XIV. It started as a way of communicating about fashion and slowly transformed into a way to become ahead of the times in the fashion industry. Fashion forecasting predicts the moods of society and consumers, along with their behavior and buying habits and bases what they may release in the coming future off of the forecast. Fashion trends tend to repeat themselves every 20 years, and fashion forecasting predicts what other trends might begin with the rotation of fashion as well. Fashion forecasting can be used for many different reasons, the main reason being staying on top of current trends and knowing what your consumer is going to want in the future. This method helps fashion brands know what to expect and what to begin producing ahead of time. Top name brands and high end companies such as Vogue and Gucci even use this method to help their designers become even more informed on what is to come in the fashion industry.
Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. Normcore fashion includes jeans, T-shirts, sweats, button-downs, and sneakers.
"Basic" is a slang term in American popular culture, used pejoratively to describe culturally unoriginal people, particularly young women, who are perceived to prefer products, trends, and music that will make them look upper class even though they are not. "Basic bitch" originated in hip hop culture and rose in popularity through rap music, songs, blogs, and videos from 2011 to 2014. The male counterpart can often be put under the "bro" label.
Blanc Group Ltd., trading as Blanc & Eclare, is a fashion brand producing eyewear, denim, clothing, skincare, and accessories. Korean-American singer and actress Jessica Jung launched the label in August 2014, initially naming it Blanc, which means "white" in French. Eclare, derived from the Latin root clara was later added.
Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts that look like athletic wear or pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," athleisure grew during the mid-2010s, from the popularity of yoga pants that emerged throughout the mid to late 2000s. The athleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part of their everyday attire, irrespective of their actual engagement in physical activities.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.
Emily Segal is an American artist, writer, and creative director, born in 1988. She is a founding member of the art collective K-HOLE, a trend forecasting group. She has lectured on branding and consumer culture at the DLD conference, MoMA PS1, the Serpentine Gallery, and TEDxVaduz and writing has been featured in e-flux, Frieze, Texte zur Kunst, Flash Art, Dazed, Mousse, and 032c. Her first novel, Mercury Retrograde, was published in 2020.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Mall goths are a subculture that began in the late-1990s in the United States. Originating as a pejorative to describe people who dressed goth for the fashion rather than culture, it eventually developed its own culture centred around nu metal, industrial metal, emo and the Hot Topic store chain. It has variously been described as a part of the goth subculture, as well as a separate subculture simply influenced by goth.
Gorpcore is a fashion trend in which outerwear typically designed for outdoor recreation is worn as streetwear. It has been described as "wearing functional outdoor wear in an urban, trendy style". This includes technical garments such as puffer jackets, hiking boots and fleeces, and brands such as The North Face, Patagonia and Arc'teryx. While the trend has a practical basis, it has also been embraced for its stylish appeal, with celebrities incorporating outdoor gear into everyday outfits. Coined in 2017, gorpcore emerged as a popular trend in the 2020s; some analysts suggest that the COVID-19 pandemic in part influenced this.
The suffix -core is internet slang used to refer to styles or trends. Originating from the hardcore punk genre, the term gained use to refer to niche internet aesthetics. The first such trend was normcore in 2013, a term coined by trend forecasting group K-HOLE to refer to a style of plain clothing. Subsequent -core trends included gorpcore, themed around outdoor recreation; cottagecore, themed around an escape from city life; goblincore, themed around a grotesque form of escapism; Barbiecore, themed around Barbie and the color pink; and corecore, a rejection of such trends involving surreal video edits.
References
- 1 2 "That's A Total K-Hole Thing To Do". Fast Company. May 11, 2015. Retrieved April 23, 2016.
- 1 2 McGarry, Kevin. "Out There - Consumer Culture".
- ↑ Khole.net
- ↑ "Trend Forecasters K-HOLE On Individualism, #NORMCORE, & What It Means to Be Free". Bullett Media. Retrieved April 23, 2016.
- ↑ "Report: 'the crisis of what it means to be special is no longer limited to the young'". Wired UK. Retrieved April 23, 2016.
- ↑ "A brief history of normcore - The Daily Californian". The Daily Californian. Retrieved April 23, 2016.
- ↑ The New York Times
- ↑ Steff Yotka. "Fashion Trend: A Conversation About Magic With K-Hole - Vogue". Vogue. Retrieved April 23, 2016.
- ↑ "K-HOLE and Martine Syms on New Museum Triennial / New York". Flash Art. Archived from the original on February 5, 2017. Retrieved April 23, 2016.
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