Enervit S.p.A. is an Italian company specializing in the development and marketing of dietary supplements and sports nutrition products. Founded in 1954 in Milan by pharmacist Paolo Sorbini, Enervit has become a prominent brand in Italy's sports nutrition sector.[2] The company is publicly listed on the Borsa Italiana.[3]
Enervit was established in 1954 by Paolo Sorbini, initially focusing on developing vitamin-based dietary supplements.[4] In the 1970s, the company shifted its focus towards sports nutrition, recognizing the growing demand for specialized nutritional products to enhance athletic performance and recovery.[4] This strategic change led to the development of products specifically formulated for athletes, marking Enervit's entry into the sports nutrition market.
Over the years, Enervit expanded its product range to encompass a wide variety of sports nutrition supplements, including energy bars, gels, drinks, and recovery products. The company emphasizes scientific research and collaboration with sports teams and athletes in product development.[4]
In recent years, Enervit has broadened its market presence internationally, distributing its products in several countries worldwide.[5]
Products
Enervit offers a diverse portfolio of products categorized under sports nutrition and dietary supplements. Their product lines are designed to support athletes and individuals with active lifestyles across various phases of activity, from pre-exercise energy to post-exercise recovery. Key product categories include:[6]
Energy & Performance: this range includes energy bars, gels, and drinks formulated to provide sustained energy during exercise and enhance performance.
Hydration: products focused on maintaining optimal hydration levels, including isotonic drinks and electrolyte supplements.
Recovery: supplements and drinks designed to aid muscle recovery and replenish energy stores post-exercise, often containing proteins and BCAAs.
Vitamins & Minerals: a range of dietary supplements providing essential vitamins and minerals for overall health and well-being.
Functional Foods: products like meal replacements and snacks designed for specific dietary needs or convenience, including powders and bars, to support muscle building and repair.
Enervit products are available through various channels, including pharmacies, specialized sports stores, and online retailers.[5]
Sponsorships and partnerships
Enervit has a history of partnerships and sponsorships within the sports world. The company emphasizes collaborations with athletes and sports teams to validate product efficacy and gain insights for product development. Notably, Enervit is the official nutrition partner of tennis champion Jannik Sinner.[7]
In addition to individual athletes, Enervit has partnered with numerous sports events and teams across different disciplines, including cycling, running, triathlon, and winter sports. These partnerships serve to increase brand visibility and credibility within the sports community.[2]
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€85 million (2023) [1]