English Biscuit Manufacturers

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English Biscuit Manufacturers
Company typePrivate
Industry Biscuit
Founded1965;60 years ago (1965)
Headquarters Karachi, Pakistan
Area served
 Pakistan
Key people
Zeelaf Munir (CEO)
Subsidiaries Coronet Foods
Website ebm.com.pk

English Biscuit Manufacturers (EBM), doing business as Peek Freans, is a Pakistani biscuits manufacturer based in Karachi. [1] [2] EBM owns the Pied Piper trademark in Pakistan. [3]

Contents

History

English Biscuit Manufacturers (EBM) was founded in 1965 as Peek Freans Pakistan Limited through a joint venture with 25.25 percent shareholding held by Peek Freans and 74.65 percent by House of Manji. [4] In 1966, it was renamed as English Biscuit Manufacturers after a rebranding of its UK-based parent company, Associated Biscuits. [5] A few years later, Manji family sold its stake to Arag Group. [6]

In 1967, EBM began producing the Peek Freans biscuit in Pakistan. [5]

EBM also established the Centre of Excellence with an investment exceeding 20 million Rupees to support rese and development in food technology, nutrition, biochemistry, and related fields. [5]

Brands

References

  1. ↑ Zahid, Wali (16 June 2017). "Pakistani brands who found success against their global competitors". The Express Tribune . Retrieved 23 January 2024.
  2. ↑ Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune . Retrieved 23 January 2024.
  3. ↑ "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
  4. ↑ "MCA rejects EBM complaint". DAWN.COM. 29 December 2002.
  5. 1 2 3 "English Biscuit Manufacturers – Leading the way". Business Recorder .
  6. ↑ Iftikhar, Muhammad Omar (1 August 2023). "My Life, My Truth, and My Journey". Southasia Magazine .
  7. ↑ McCormack, Marylou. "EBM Shapes up Another Sooper". Aurora (January-February 2022). Retrieved 23 January 2024.


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