English Biscuit Manufacturers

Last updated

English Biscuit Manufacturers
Company typePrivate
Industry Biscuit
Founded1966;58 years ago (1966) [1]
FounderKhawar Masood Butt
Headquarters Karachi, Pakistan
Area served
Pakistan
Key people
Zeelaf Munir (CEO)
Website www.ebm.com.pk

English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan. [2] According to a Nielsen survey, EBM enjoys a 45% market share. It makes Peek Freans biscuits and is the owner of the Pied Piper trademark. [3]

Contents

Sooper, a brand of EBM, accounts for almost half of the company's revenues. [2]

Working Hours:

Mon-Sat (9am-5pm)

History

It was founded in 1966 as Peek Freans Pakistan Limited. [1]

In 2013, Sooper passed the 10 billion mark. [1] [4]

In November 2021, Sooper Soft Bakes, a brand extension of Sooper biscuits was launched. [5]

Brands

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References

  1. 1 2 3 "Our Story". EBM. Archived from the original on 16 August 2016. Retrieved 23 January 2024.
  2. 1 2 Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
  3. "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
  4. Zahid, Wali (16 June 2017). "Pakistani brands who found success against their global competitors". The Express Tribune. Retrieved 23 January 2024.
  5. McCormack, Marylou. "EBM Shapes up Another Sooper". Aurora (January-February 2022). Retrieved 23 January 2024.