English Biscuit Manufacturers

Last updated
English Biscuit Manufacturers
TypePrivate
Industry Biscuit
Founded1966;57 years ago (1966) [1]
Karachi, Pakistan
FounderKhawar Masood Butt
Headquarters Karachi, Pakistan
Area served
Pakistan
Key people
Zeelaf Munir (CEO)
Website www.ebm.com.pk

English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan. [2] According to Nielsen survey, EBM enjoys a 45% market share. They are the makers of Peek Freans biscuits and are owner of Pied Piper trademark. [3]

Contents

Sooper, a brand of EBM accounts for almost half of the company revenues. [2]

History

It was founded in 1966 as Peek Freans Pakistan Limited. [1]

In 2013, Sooper crossed the PRs.  10 billion mark. [1] [4]

In November 2021, Sooper Soft Bakes, a brand extension of Sooper biscuits is launched. [5]

Brands

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References

  1. 1 2 3 "Our Story » EBM". www.ebm.com.pk.
  2. 1 2 "Biscuit manufacturers: EBM's story and the journey that lies ahead - The Express Tribune". 27 July 2014.
  3. "Corporate corner".
  4. "Pakistani brands who found success against their global competitors". The Express Tribune. 16 June 2017.
  5. McCormack, Marylou (2022-03-04). "EBM Shapes up Another Sooper". Aurora Magazine. Retrieved 2022-03-29.