Formerly | McCloskey, Arrhenius and Company |
---|---|
Company type | privately held |
Founded | July 1989 |
Headquarters | Santa Cruz, California |
Area served | Argentina California France Long Island Oregon Washington |
Key people | Dr. Leo McCloskey Dr. Susanne Arrhenius Dr. Marshall Sylvan Richard Graff Peter Michael |
Enologix is a privately held California corporation that designs predictive analytics for luxury winegrowing. The company sells grape and wine quality indices, models, software and consulting products. Enologix created the first algorithms that predict grape harvest dates, grading new wines, digital blends, and future market price, volume and taste scores. The most important metric among winemakers are digital blends and a taste index which predicts 100-point scores of consumer critics such as Robert Parker. [1] It claims that the quality of wine can be measured chemically, and a score assessed, much like a wine critic. [2] Clients include Beaulieu, Cakebread Cellars, Diamond Creek, Ridge Vineyards. Enologix's metrics have been correlated with market performance metrics, including 100-points critics' scores. [3]
Established July, 1989 in Santa Cruz, California, and incorporated 2001, the company was previously named McCloskey, Arrhenius and Company for its first 4 years, but changed its name to Enologix to reflect the company's expansion into luxury winemaking products for Napa Valley winemakers. Enologix is derived from Oeno, Greek goddess of wine and Logic, Greek for reasoning. Between 1989 and 1993 former winemaker Dr. Leo McCloskey and natural products chemist Dr. Susanne Arrhenius, both University of California trained chemical ecologists; along with the advice of mathematician Dr. Marshall Sylvan, Stanford University, created the first mathematical model for California luxury wine market performance. It was tested with winemakers in California, Oregon, Washington and France between 1989 and 1993, including Chalone Vineyard, Joseph Phelps Vineyards, Ridge Vineyards in California, Rex Hill in Oregon, Canoe Ridge in Washington and Domaines Barons Rothschild properties in Bordeaux and Chile. The most important winemaker to help Enologix was Richard Graff of Chalone Vineyard, who insisted that McCloskey prove the model with Chateau Lafite Rothchild wines. Models were developed for traditional style, taste quality and aging potential by 1993 when it was branded and trademarked Enologix and sold for the first time in February 1994 to Peter Michael Winery, Calistoga, California. It went into widespread use in the Napa Valley.
Enologix quality model has been used in Argentina, California, France, Long Island, Oregon, Washington to optimize taste quality to improve sales. Wine modeling, the task of building an abstract representation (a model) of wine price, volume and tasting scores had eluded enologists since the 1855 Classification of Bordeaux. In the 1990s Enologix wrote the first mathematics used to compute taste quality from statistical correlations between grape chemistry and bottled wine tasting scores. Dow Jones', Market Watch, used Enologix to exemplify how innovation by "Quants" has been extended from the financial industry to improve the Food/beverage sector [4] Enologix approach to winemaking begins with market metrics and then linking them to a chemical breakdown of some of the flavor components of wine-including anthocyanins, norisoprenoids, phenols, tannins and terpenes-and analyzing a client's wine and possibly comparing it with a "target" wine from the companies' database which include profiles of First Growth Bordeaux wine and other high scoring bottles. Throughout the growing season, Enologix would test and track the developing components of the grapes and can use calculation to try and better gauge the optimal ripeness of the grapes to set an ideal time for harvesting. [2]
By late 2005, McCloskey said that company had a database of more than 50,000 wines. [5] Enologix has created the first wine informatics; which includes the science of information, the practice of information processing, and the engineering of information systems. [6] Enologix benchmarks vineyard and winery samples to the customers competitive set of bottled wines for sale. In 2007 Enologix made the first Classification of Napa Valley American Viticultural Areas-to TASTE³ which brings together more than forty of the most compelling writers, thinkers, chefs, winemakers, journalists, artisans, and executives as speakers. [7]
Enologix claims that by using their methodology that winemakers can predict with 95% accuracy the average critical scores within two and a half points and that with 80% accuracy they could predict the score within one and a half points. In addition, the consultation and testing that happens during the growing seasons and winemaking period can provide feedback that can help a client potentially see a 5-point increase their score over their previous years' average scores for red wines and 6 points for white wine. [3]
Enologix solution was disruptive. Models are deterministic, with the intent of predicting market performance. Evolution of Enologix was caused due to maturation of US wine markets, as such the company added value to company financial performance. Winemakers worldwide began to use media critics’ 100-point taste quality scores to market wines for higher prices. By 1996 Enologix evolved to correlate winemakers’ to critics’ quality models. Winemakers began to use Enologix metrics to improve company performance without saying so to anyone. It was a disruptive new strategy, alternately lauded by journalists and dismissed by competing academics, but not most winemakers. By 2001 academics wanted the company to publish its—"Black Box Mathematics"—scientific methodologies, largely for reasons to compete. Wine writers supporting food section advertisers found the new model was an anathema to their expertise. A Wired Magazine story pointed out that Enologix legitimized consumer critics’ 100-point scores, which had replaced wine writers taste descriptors. [2] Academics, such as Roger Boulton at UC-Davis, would question the methods Enologix uses and whether they actually work because Enologix has not publicly released their data and exact details of measurements. But the real issue was that no academic had published their model before Enologix. Enologix has replied to such criticism by noting that their methods are proprietary and essentially trade secrets. [2] Another criticism leveled at Enologix is that it encourages a homogenisation of wine that matches more a wine score than reflecting the terroir of where it was made. McClosky, of Enologix, has replied to this criticism by noting the scores aid the wine drinking consumer in knowing whether or not a bottle of wine is worth the price that they are paying for the wine. [3]
Cabernet Sauvignon is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Australia and British Columbia, Canada to Lebanon's Beqaa Valley. Cabernet Sauvignon became internationally recognized through its prominence in Bordeaux wines, where it is often blended with Merlot and Cabernet Franc. From France and Spain, the grape spread across Europe and to the New World where it found new homes in places like California's Napa Valley, New Zealand's Hawke's Bay, South Africa's Stellenbosch region, Australia's Margaret River, McLaren Vale and Coonawarra regions, and Chile's Maipo Valley and Colchagua. For most of the 20th century, it was the world's most widely planted premium red-wine grape until it was surpassed by Merlot in the 1990s. However, by 2015, Cabernet Sauvignon had once again become the most widely planted wine grape, with a total of 341,000 hectares (3,410 km2) under vine worldwide.
A winery is a building or property that produces wine, or a business involved in the cultivation and production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, bottling lines, laboratories, and large expanses of tanks known as tank farms. Wineries may have existed as long as 8,000 years ago.
Terroir is a French term used to describe the environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a crop's specific growth habitat. Collectively, these contextual characteristics are said to have a character; terroir also refers to this character.
A winemaker or vintner is a person engaged in winemaking. They are generally employed by wineries or wine companies, where their work includes:
Biodynamic wines are wines made employing the biodynamic methods both to grow the fruit and during the post-harvest processing. Biodynamic wine production uses organic farming methods while also employing soil supplements prepared according to Rudolf Steiner's formulas, following a planting calendar that depends upon astrological configurations, and treating the earth as "a living and receptive organism."
Chateau Montelena is a Napa Valley winery most famous for winning the white wine section of the historic "Judgment of Paris" wine competition. Chateau Montelena's Chardonnay was in competition with nine other wines from France and California under blind tasting. All 11 judges awarded their top scores to either the Chardonnays from Chateau Montelena or Chalone Winery, another California wine producer. A fictionalized version of Chateau Montelena's historic victory was featured in the 2008 film Bottle Shock.
California wine has a long and continuing history, and in the late twentieth century became recognized as producing some of the world's finest wine. While wine is made in all fifty U.S. states, up to 90% of American wine is produced in the state. California would be the fourth largest producer of wine in the world if it were an independent nation.
The glossary of wine terms lists the definitions of many general terms used within the wine industry. For terms specific to viticulture, winemaking, grape varieties, and wine tasting, see the topic specific list in the "See also" section below.
Kendall-Jackson Vineyard Estates is a vineyard and winery, under the Kendall-Jackson brand, located in Santa Rosa, California in the Sonoma Valley wine country. As of 2010 Kendall-Jackson was the highest-selling brand of "super-premium" wine in the United States, often compared in blind tastings to 1er Cru wines of Volnay, Burgundy.
Napa Valley is an American Viticultural Area (AVA) located in Napa County, California. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier wine regions in the world. Records of commercial wine production in the region date back to the nineteenth century, but premium wine production dates back only to the 1960s.
Paul Draper is a California winemaker who has been the chief winemaker at Ridge Vineyards in California since 1969. Without any formal training in winemaking, Draper first gained recognition for his 1971 Monte Bello Cabernet Sauvignon when it placed fifth at the Judgment of Paris wine tasting. Draper has played a significant role in the history of California wine through his pioneering work in popularizing "vineyard-designated" wines as well as instigating the resurgence of old vine Zinfandel. Along with Ravenswood Winery's Joel Peterson, Draper is considered one of the most important figures in the history of Californian Zinfandel, rescuing the grape from obscurity and demonstrating its full potential as a serious wine. Draper was featured in a short film titled Terroir and directed by Christopher McGilvray which was shown at the 2017 Cinequest Film Festival.
David Ralph Bennion (1929–1988) was a leading California winemaker who was the founder and winemaker at Ridge Vineyards in California from 1959 to 1969. From an early period, Bennion labeled Ridge Vineyards wines by vineyard, district and appellation, a first for California Zinfandel and a practice later followed by nearly every winery in the state. Ridge's flagship wine, Monte Bello is considered one of the great wines of the world.
The history of American wine began when the first Europeans explored parts of North America, which they called Vinland because of the profusion of grape vines found there. However, European settlers, namely the Spanish, would later discover that the wine made from the various native grapes, had flavors which were unfamiliar and which they did not like. This led to repeated efforts to grow familiar Vitis vinifera varieties. The first vines of Vitis vinifera origin came up through New Spain (Mexico) and were planted in Senecu in 1629, which is near the present day town of San Antonio, New Mexico.
Dawnine Sample Dyer is an American winemaker and entrepreneur who pioneered the use of champagne-making methods in California's fledgling sparkling wine industry in the 1970s.
California wine production has a rich viticulture history since 1680 when Spanish Jesuit missionaries planted Vitis vinifera vines native to the Mediterranean region in their established missions to produce wine for religious services. In the 1770s, Spanish missionaries continued the practice under the direction of the Father Junípero Serra who planted California's first vineyard at Mission San Juan Capistrano.
Old World wine refers primarily to wine made in Europe but can also include other regions of the Mediterranean basin with long histories of winemaking such as North Africa and the Near East. The phrase is often used in contrast to "New World wine" which refers primarily to wines from New World wine regions such as the United States, Australia, South America and South Africa. The term "Old World wine" does not refer to a homogeneous style with "Old World wine regions" like Austria, France, Georgia, Italy, Portugal, and Spain each making vastly different styles of wine even within their own borders. Rather, the term is used to describe general differences in viticulture and winemaking philosophies between the Old World regions where tradition and the role of terroir lead versus the New World where science and the role of the winemaker are more often emphasized. In recent times, the globalization of wine and advent of flying winemakers have lessened the distinction between the two terms with winemakers in one region being able to produce wines that can display the traits of the other region—i.e. an "Old World style" wine being produced in a New World wine region like California or Chile and vice versa.
Sean Haley Thackrey was an American winemaker based in the town of Bolinas in Marin County, California. Prior to winemaking, he was a director of an art gallery. Thackrey has been described as having been an unconventional winemaker who did pioneering work in promoting California Syrah.
Blackbird Vineyards is a Napa Valley based winery. It is part of the Bespoke Collection. Founder Michael Polenske wanted to create a winery that focused on producing wines from Merlot grapes, which fits with the name "Blackbird", as merlot means "young blackbird", in French patois. Blackbird Vineyards creates wines inspired by the Pomerol area of France. The winery calls their wines "California Bordeaux".
Daniel Baron is an American winemaker. He is best known for his work with the Duncan family-owned Silver Oak Cellars and Twomey Cellars, and was Director of Winemaking for both. After his retirement in 2017, he launched Complant Wine with his son, Sam Baron, to produce small production, artisanal, single vineyard wines. Originally a field worker for John Rolleri at Chateau Montelena, he gained experience in the Bordeaux region of France and was mentored by the likes of grape geneticist Professor Harold Olmo, and winemakers Jean-Claude Berrouet and Justin Meyer. He became general manager of Christian Moueix's Dominus Estate in the 1980s. He became winemaker for Silver Oak, an exclusive Cabernet Sauvignon producer, in 1994, and was trained by Justin Meyer to follow in his footsteps as Silver Oak's winemaker before Meyer’s retirement in 2001. In 1999, Baron was instrumental in persuading the Duncans to establish Twomey to pursue Merlot, Pinot noir, and Sauvignon blanc after discovering high quality Merlot grapes on Silver Oak’s Soda Canyon Ranch Vineyard. He has served on boards such as the American Society of Enology and Viticulture and the Napa Valley Wine Technical Group.