Eric Litman

Last updated
Eric Litman
EricAustinLitman.jpg
Born (1973-08-01) August 1, 1973 (age 51)
Occupation(s)CEO and founder
Known for Entrepreneurship, advocating technology
Website aescape.com

Eric Austin Litman (born August 1, 1973) is an American entrepreneur and angel investor, and CEO of the robotics health technology company, Aescape, inc. [1] He co-founded Proxicom, built Viaduct from a one-man shop through a merger with the Wolf Group [2] and was the founder and CEO of Medialets, [3] a mobile ad serving and advertising analytics company acquired by WPP plc. [4]

Contents

He has been profiled and quoted by The Wall Street Journal , [5] [6] [7] [8] [9] [10] Forbes , [11] Wired , [12] and Fast Company; [13] was named a 2010 Game Changer by New York Enterprise Report, [14] and in 2011 was called one of the "best operators in online advertising" by TechCrunch [15]

Early life and education

Litman was born in Los Angeles and grew up on Saint Thomas, one of the United States Virgin Islands where he graduated from high school at 15. He attended the University of Maryland, College Park in College Park northwest of Landover, Maryland. [16]

Career

Beginning in business

While in college, he worked in pre-sales support and engineering at NeXT, the start-up founded by Apple CEO Steve Jobs. Litman went on to be a senior systems engineer for Digicon, building secure, distributed networks, and applications for the U.S. Department of Defense.

Proxicom

Litman and three other colleagues from Digicon founded Proxicom in 1991. Proxicom, one of the first-generation Internet professional services agencies, went public on NASDAQ in 1998 and was sold to the global consultancy Dimension Data after a bidding war against Compaq (prior to Compaq's merger with Hewlett-Packard). [17]

Viaduct

After Proxicom, Litman founded Viaduct Technologies, an interactive agency and was its CEO. Viaduct was acquired by Wolf Group in 2000. After the acquisition Litman stayed as Viaduct's chief operating officer. [18]

WashingtonVC

Litman was the managing director of WashingtonVC, [19] an early stage venture capital fund in Washington, DC, where he focused on investments in online media, consumer Internet and telecommunications. He conceptualized and launched Aux Interactive in March, 2008. He left WashingtonVC in May, 2008.

Medialets

Litman founded Medialets, a mobile ad serving, attribution and measurement provider in 2008. [20] In April, 2015, Medialets was acquired by WPP plc, [21] the world's largest advertising company, [22] where he was the senior vice president of Mobile Worldwide until April 2017. [23]

Aescape

In May 2017, Litman founded Aescape, inc., [24] a robotics health technology company focused on building intuitive massage therapy experiences designed to help people of all walks of life feel and live better and longer [24] which counts as investors Peter Wurman, the co-founder of Kiva Systems (now Amazon Robotics), Fabrice Grinda of FJ Labs, Seth Levine and Brad Feld of Foundry Group, NBA championship player Matthew Dellavedova, Shane Feldberg, and others. [25]

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References

  1. ↑ "aescape - wellness robotics, fitness tech". Aescape. Retrieved 2021-10-04.
  2. ↑ Elliott, Stuart (September 18, 2000). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Wolfe and Omnicom Make Acquisitions" – via NYTimes.com.
  3. ↑ "Apple Allowing Free Ad-Supported Apps on App Store". The Washington Post . Archived from the original on 2016-03-04.
  4. ↑ Marshall, Jack. "WPP Acquires Medialets, a Mobile Ad Measurement Company". WSJ. Retrieved 2017-01-31.
  5. ↑ Valentino-DeVries, Jennifer (2010-07-02), "Apple Isn't the Only Company Making Cool Mobile Ads", Wall St. Journal
  6. ↑ Ovide, Shira (2010-03-25), "Advertisers Break Out Checkbooks for iPad Magazine Deals", Wall St. Journal
  7. ↑ Vranica, Suzanne (2011-01-03), "Ad Execs Gaze Into 2011 Crystal Ball", Wall St. Journal
  8. ↑ Kane, Yukani Iwatani (2010-07-02), "Apple Lets Google Sell Targeted Ads", Wall St. Journal
  9. ↑ Sheth, Niraj (2010-08-06), "Newest Cellphone Ads Crave Entire Screen", Wall St. Journal
  10. ↑ Ante, Spencer (2011-02-09), "On the Menu: Future of Mobile Apps", Wall St. Journal
  11. ↑ Burkitt, Laurie (2009-03-16), "Shaking Up Advertising", Forbes
  12. ↑ Chen, Brian (2009-03-30), "Pirates Board Apple's iPhone App Store", Wired
  13. ↑ Pattison, Kermit (2008-09-08), "The Social Capital Investment Strategy", FastCompany, archived from the original on 2011-08-06
  14. ↑ Meoli, Daria (2010-04-23), "Eric Litman", New York Enterprise Report
  15. ↑ Schonfeld, Erick (2011-05-06), "Disrupting Display Advertising With Social, Mobile, And Beyond At Disrupt NYC", TechCrunch
  16. ↑ "Par-tay with Eric Litman of WashingtonVC". jonnygoldstein.com. 25 February 2008. Archived from the original on 13 July 2011. Retrieved 12 June 2024.
  17. ↑ Goldfarb, Zach (2008-04-04), "WashingtonVC Targets Social Media", The Washington Post, archived from the original on 2008-09-07
  18. ↑ Elliott, Stuart (2000-09-18), "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Wolfe and Omnicom Make Acquisitions", The New York Times.
  19. ↑ Adler, Neil (6 December 2007), "Local private equity firm names managing director", Washington Business Journal, bizjournals, retrieved 2008-03-26
  20. ↑ "Medialets Lands $6 Million for Cross-Platform Mobile Ads and Analytics". 10 August 2010.
  21. ↑ Marshall, Jack (15 April 2015). "WPP Acquires Medialets, a Mobile Ad Measurement Company". Wall Street Journal.
  22. ↑ "WPP no longer world's most valuable ad firm as share price falls | WPP | The Guardian". amp-theguardian-com.cdn.ampproject.org. 19 October 2018. Retrieved 2021-10-05.
  23. ↑ "Eric Litman on LinkedIn". LinkedIn . 2021-10-04.
  24. 1 2 "aescape - wellness robotics, fitness tech". Aescape. Retrieved 2021-10-05.
  25. ↑ "aescape on AngelList". AngelList . 2021-10-04.
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