Ernest Borel

Last updated
Ernest Borel
Industry Watch manufacturing
Founded1856 [1]
FoundersJules Borel
Headquarters,
Switzerland
Area served
International
Key people
Teguh Halim (The Board of Directors of Ernest Borel S.A.)
ProductsWristwatches
Website www.ernestborel.ch

Ernest Borel is a watch manufacturer founded in 1856 in Neuchatel, Switzerland. They have traditionally focused on export markets outside Europe and won several awards in the late 19th century, including first place in the 1866 Neuchatel observatory timing accuracy competition. This was viewed by the company as an important marketing strategy for increasing the brand's value, since the Neuchatel observatory was famed at the time for its timekeeping accuracy.

Contents

History

In 1876 they were awarded the "Premium Award" in Philadelphia, USA, and, in 1878, won the only "Precious Premium Award" given to the Swiss watch and clock industry in Paris, France that year. The company was run by the eponymous Borel family until 1975 when, owing to the 'Quartz crisis' affecting the entire Swiss watchmaking industry, it was sold on and became a member of the Synchron Group which consisted also of Cyma and Doxa.

In 1997, Ernest Borel was purchased by a group of investors from China. The investors appointed Raphaël Boillat as CEO, who in 2009 named his daughter, Nathalie, as successor. [2]

Ernest Borel S.A. is headquartered at their new factory premises at Le Noirmont, Switzerland. Previously, it was located at La Chaux-de-Fonds, Switzerland. In 2018, the Hong Kong-based conglomerate Citychamp Watch & Jewellery Group, through its wholly-owned subsidiary VGB Limited, partly owned the company. [3] Mr. Teguh Halim has become its board of directors since then.

The stock of Ernest Borel Holdings Limited (Asian operations, stock code:1856) is traded on the Hong Kong Stock Exchange since 11 July 2014. [4]

Products

Ernest Borel currently produces traditionally styled automatic and quartz-movement wrist watches for men and women. The majority of their product line are dress watches and casual watches.

Their corporate and family logo of a dancing couple in 19th-century dress is intended by the company to reflect the elegance, tradition and inspiration of romance.

Market

The brand competes with brands such as Longines, Frédérique Constant, Titoni and Milus.

The prices of their watches range from the mid-hundreds up to the mid-thousands of USD.

Ernest Borel has been expanding and focusing their marketing on China, with the opening of a dedicated Ernest Borel shop in Beijing in late 2007. This also reflects the marketing strategy of their competitors. [5]

Football team

Ernest Borel sponsored a football team which played in the Hong Kong First Division League for three seasons only. The team entered the First Division by buying the HKFA membership from Sea Bee in 1990. It first appeared at the First Division League in the 1990/91 season. It won their only major trophies in 1991/92 by winning the Hong Kong Viceroy Cup and Hong Kong FA Cup. The team quit the league after the 1992/93 season.

Related Research Articles

<span class="mw-page-title-main">Watch</span> Personal timepiece

A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by a watch strap or other type of bracelet, including metal bands, leather straps, or any other kind of bracelet. A pocket watch is designed for a person to carry in a pocket, often attached to a chain.

<span class="mw-page-title-main">Seiko</span> Japanese manufacturing company (founded 1881)

Seiko Group Corporation, commonly known as Seiko, is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced one of the first quartz watches and the first quartz watch with a chronograph complication.

Bulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co. since 2008. The company makes watches, clocks and accessories, and it is based in New York City.

<span class="mw-page-title-main">Omega SA</span> Swiss watchmaker

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group.

<span class="mw-page-title-main">COSC</span> Official Swiss Chronometer Testing Institute

The Contrôle officiel suisse des Chronomètres (COSC), the Official Swiss Chronometer Testing Institute, is the institute responsible for certifying the accuracy and precision of Swiss watches.

<span class="mw-page-title-main">Zenith (watchmaker)</span> Swiss luxury watchmaker

Zenith SA is a Swiss luxury watchmaker. The company was started in 1865 by Georges Favre-Jacot in Le Locle in the canton of Neuchâtel and is one of the oldest continuously operating watchmakers. Favre-Jacot invented the concept of "in house movements", believing that only through control of the entire watchmaking process, could perfection be achieved. Zenith was purchased by LVMH in November 1999, becoming one of several brands in its watch and jewellery division which includes TAG Heuer and Hublot and is currently run by Julien Tornare as President and CEO.

<span class="mw-page-title-main">Tourbillon</span> Addition to the mechanics of a watch escapement

In horology, a tourbillon is an addition to the mechanics of a watch escapement to increase accuracy. Conceived by the British watchmaker and inventor John Arnold, it was developed by his friend the Swiss-French watchmaker Abraham-Louis Breguet and patented by Breguet on 26 June 1801. In a tourbillon the escapement and balance wheel are mounted in a rotating cage, with the goal of eliminating errors of poise in the balance giving a uniform weight.

<span class="mw-page-title-main">Citizen Watch</span> Core company of a Japanese global corporate group based in Tokyo, Japan

Citizen Watch Co., Ltd. is an electronics company primarily known for its watches and is the core company of a Japanese global corporate group based in Nishitokyo, Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova, and is also known for manufacturing small electronics such as calculators.

Girard-Perregaux SA is a luxury Swiss watch manufacture with its origins dating back to 1791. In 2022, the management of Girard-Perregaux completed a management buyout from the French luxury group Kering. Headquartered in La Chaux-de-Fonds, Switzerland, the company opened the Girard-Perregaux Museum near its headquarters in Villa Marguerite in 1999.

<span class="mw-page-title-main">Automatic quartz</span>

Automatic quartz is a collective term describing watch movements that combine a self-winding rotor mechanism to generate electricity with a piezoelectric quartz crystal as its timing element. Such movements aim to provide the advantages of quartz without the inconvenience and environmental impact of batteries. Several manufacturers employ this technique.

<span class="mw-page-title-main">Quartz crisis</span> 1970s–80s watchmaking industry upheaval

The quartz crisis was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world. It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Japanese companies such as Seiko, Citizen, and Casio which embraced the new electronic technology.

<span class="mw-page-title-main">Corum (watchmakers)</span>

Montres Corum Sàrl, commonly referred to as Corum, is a Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its "Admiral's Cup" series. The company is owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited together with Eterna. Both of these Swiss watch companies are managed by a management committee composed by Yeznig Magdhessian, Soon Boon Chong & Maxime Ranzoni.

<span class="mw-page-title-main">Eterna</span> Swiss luxury watch company

Eterna is a Swiss luxury watch company founded in Grenchen, Canton Solothurn, on 7 November 1856 by Josef Girard and Urs Schild. The company is now owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited, an investment holding company formerly known as China Haidian Holdings.

Universal Genève SA is a Swiss luxury watch company, founded in 1894 as Universal Watch. Since its beginnings, the company has produced complete watches with in-house movements, and throughout the 20th century, distributed many notable and important timepieces. Along with neighboring Geneva companies Audemars Piguet, Girard-Perregaux, Patek Philippe and Rolex, Universal is internationally regarded for its style of craftsmanship and manufacture. In addition, the brand also makes historical claim for creating the first-ever chronographic wristwatch in 1917.

<span class="mw-page-title-main">Gallet & Company</span>

Gallet (ˈgæl.eɪ) is a historic Swiss manufacturer of high-end timepieces for professional, military, sports, racing, and aviation use. Gallet is the world's oldest watch and clock making house with history dating back to Humbertus Gallet, a clock maker who became a citizen of Geneva in 1466. The Gallet & Cie name was officially registered by Julien Gallet (1806–1849) in 1826, who moved the family business from Geneva to La Chaux-de-Fonds, Switzerland. Prior to this date, operations commenced under the name of each of the Gallet family patriarchs.

Charriol is a Swiss manufacturer of luxury watches and jewellery founded in 1983 by French entrepreneur, Philippe Charriol.

<span class="mw-page-title-main">Juvenia</span>

Juvenia is a luxury Swiss watch manufacturer located in La Chaux-de-Fonds, Switzerland. It is one of the few Swiss watch companies to have manufactured watches without interruption since its creation. The brand is currently owned by Hong Kong group Asia Commercial Holdings Ltd.

<span class="mw-page-title-main">Solvil et Titus</span>

Solvil et Titus is a formerly Swiss, now Hong-Kong watch company and brand, founded in 1887 in La Chaux-de-Fonds, Neuchâtel, Switzerland by Paul Ditisheim and developed by Paul Bernard Vogel.

<span class="mw-page-title-main">Omega Marine Chronometer</span> 1974 quartz wristwatch

The Omega Marine Chronometer was the first quartz wristwatch ever to be awarded certified status as a marine chronometer. The watch was made by Omega SA and developed by John Othenin-Girard and is one of the most accurate non thermo-compensated production watches ever made, keeping time to within 1 second per month

<span class="mw-page-title-main">Omega Electroquartz</span>

The Omega Electroquartz was introduced in 1969 as the first production Swiss quartz watch. It was the collaboration of 20 Swiss watch companies and the movement was utilised by Rolex, Patek Phillipe and Omega SA amongst others. The Beta 21 movement used in the Electroquartz was accurate to 5 seconds per month, far better than any automatic or manual wind movement of the day.

References

Further reading