Ernest Borel

Last updated
Ernest Borel
Industry Watch manufacturing
Founded1856 [1]
FoundersJules Borel
Headquarters,
Switzerland
Area served
International
Key people
Teguh Halim (The Board of Directors of Ernest Borel S.A.)
ProductsWristwatches
Website www.ernestborel.ch

Ernest Borel is a watch manufacturer founded in 1856 in Neuchatel, Switzerland. They have traditionally focused on export markets outside Europe and won several awards in the late 19th century, including first place in the 1866 Neuchatel observatory timing accuracy competition. This was viewed by the company as an important marketing strategy for increasing the brand's value, since the Neuchatel observatory was famed at the time for its timekeeping accuracy.

Contents

History

In 1876 they were awarded the "Premium Award" in Philadelphia, USA, and, in 1878, won the only "Precious Premium Award" given to the Swiss watch and clock industry in Paris, France that year. The company was run by the eponymous Borel family until 1975 when, owing to the 'Quartz crisis' affecting the entire Swiss watchmaking industry, it was sold on and became a member of the Synchron Group which consisted also of Cyma and Doxa.

In 1997, Ernest Borel was purchased by a group of investors from China. The investors appointed Raphaël Boillat as CEO, who in 2009 named his daughter, Nathalie, as successor. [2]

Ernest Borel SA is headquartered at their new factory premises at Le Noirmont, Switzerland. Previously, it was located at La Chaux-de-Fonds, Switzerland. Mr. Teguh Halim is the Board of Directors of Ernest Borel S.A. since 2018.

The Ernest Borel Holdings Limited company stock (Asian operations) is traded on the Hong Kong Stock Exchange. [3]

Products

Ernest Borel currently produces traditionally styled automatic and quartz-movement wrist watches for men and women. The majority of their product line are fashion and dress watches, with an automatic chronograph line.

Their corporate and family logo of a dancing couple in 19th-century dress is intended by the company to reflect the elegance, tradition and inspiration of romance.

Market

The brand competes with brands such as Longines, Frédérique Constant and Titoni.

The prices of their watches range from the low hundreds up to the mid-thousands of USD.

Ernest Borel has been expanding and focusing their marketing on China, with the opening of a dedicated Ernest Borel shop in Beijing in late 2007. This also reflects the marketing strategy of their competitors. [4]

Football team

Ernest Borel sponsored a football team which played in the Hong Kong First Division League for three seasons only. The team entered the First Division by buying the HKFA membership from Sea Bee in 1990. It first appeared at the First Division League in the 1990/91 season. It won their only major trophies in 1991/92 by winning the Hong Kong Viceroy Cup and Hong Kong FA Cup. The team quit the league after the 1992/93 season.

Related Research Articles

Watch Personal timepiece

A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by a watch strap or other type of bracelet, including metal bands, leather straps or any other kind of bracelet. A pocket watch is designed for a person to carry in a pocket, often attached to a chain. The study of timekeeping is known as horology.

Seiko Japanese holding company

Seiko Holdings Corporation, commonly known as Seiko, is a Japanese holding company that has subsidiaries which manufactures and sells watches, clocks, electronic devices, semiconductors, jewelries, and optical products.

Omega SA Swiss luxury watchmaker

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formally operated as the La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère - Omega Watch & Co.. In 1982, the company officially changed its name to Omega SA, which is currently a subsidiary of the Swiss Swatch Group. Omega opened its museum to the public in Biel/Bienne in January 1984.

COSC chronometer testing institute

The Contrôle Officiel Suisse des Chronomètres (COSC), the Official Swiss Chronometer Testing Institute, is the institute responsible for certifying the accuracy and precision of Swiss watches.

Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller, and a flagship subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.

Tourbillon addition to the mechanics of a watch escapement

In horology, a tourbillon is an addition to the mechanics of a watch escapement to increase accuracy. It was developed around 1795 and patented by the French-Swiss watchmaker Abraham-Louis Breguet on June 26, 1801. In a tourbillon the escapement and balance wheel are mounted in a rotating cage, in order to negate the effects of gravity when the timepiece is stuck in a certain position. By continuously rotating the entire balance wheel/escapement assembly at a slow rate, the tourbillon averages out positional errors.

Citizen Watch core company of a Japanese global corporate group based in Tokyo, Japan

Citizen Watch Co., Ltd. is an electronics company primarily known for its watches, and is the core company of a Japanese global corporate group based in Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova, and is also known for manufacturing small electronics such as calculators.

Neuchâtel Observatory observatory

The Neuchâtel Observatory is an astronomical observatory funded by the Public Economy Department of the canton of Neuchâtel, Switzerland. It is located in the city of Neuchâtel and was founded in 1858. The first director was the 71 year old German astronomer Adolphe Hirsche.

Automatic quartz

Automatic quartz is a collective term describing watch movements that combine a self-winding rotor mechanism to generate electricity with a piezoelectric quartz crystal as its timing element. Such movements aim to provide the advantages of quartz without the inconvenience and environmental impact of batteries. Several manufacturers employ this technique.

Chronometer watch High-precision time piece

A chronometer is a specific type of mechanical timepiece tested and certified to meet certain precision standards. In Switzerland, only timepieces certified by the Contrôle Officiel Suisse des Chronomètres (COSC) may use the word chronometer on them. Outside Switzerland, equivalent bodies have in the past certified timepieces to the same internationally recognised standards, although use of the term has not always been strictly controlled.

Quartz crisis economic upheavals caused by the advent of quartz watches in the 1970s and early 1980s

In watchmaking, the quartz crisis is the upheaval in the industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world. It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Asian companies such as Seiko, Citizen and Casio in Japan that embraced the new electronic technology.

Corum (watchmakers) company

Montres Corum Sàrl, commonly referred to as Corum, is a Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its "Admiral's Cup" series. The company is owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited together with Eterna. Both of these Swiss watch companies are managed by Jérôme Biard, who was appointed on 1 September 2017.

Eterna company

Eterna is a Swiss luxury watch company founded in Grenchen, Canton Solothurn, on 7 November 1856 by Josef Girard and Urs Schild. The company is now owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited, an investment holding company formerly known as China Haidian Holdings.

Universal Genève SA is a Swiss luxury watch company, founded in 1894 as Universal Watch. Since its beginnings, the company has produced complete watches with in-house movements, and throughout the 20th century, distributed many notable and important timepieces. Along with neighboring Geneva companies Audemars Piguet, Girard-Perregaux, Patek Philippe and Rolex, Universal is internationally regarded for its style of craftsmanship and manufacture. In addition, the brand also makes historical claim for creating the first-ever chronographic wristwatch in 1917.

Armitron

Armitron is a watch brand manufactured by E. Gluck Corporation, headquartered in Little Neck, New York. It was founded in 1956 by its current President, Eugen Gluck. As of 1999, Armitron had the fifth largest share of all watch purchasers, by brand, in the United States.

Gallet & Co.

Gallet (ˈgæl.eɪ) is a historic Swiss manufacturer of high-end timepieces for professional, military, sports, racing, and aviation use. Gallet is the world's oldest watch and clock making house with history dating back to Humbertus Gallet, a clock maker who became a citizen of Genève in 1466. The Gallet & Cie name was officially registered by Julien Gallet (1806–1849) in 1826, who moved the family business from Geneva to La Chaux-de-Fonds, Switzerland. Prior to this date, operations commenced under the name of each of the Gallet family patriarchs.

Charriol

Charriol is a Swiss manufacturer of luxury watches and jewellery founded in 1983 by French entrepreneur, Philippe Charriol.

Juvenia

Juvenia is a luxury Swiss watch manufacturer located in La Chaux-de-Fonds, Switzerland. It is one of the few Swiss watch companies to have manufactured watches without interruption since its creation. The brand is currently owned by Hong Kong group Asia Commercial Holdings Ltd.

Solvil et Titus

Solvil et Titus is a formerly Swiss, now Hong-Kong-based, watch company, founded in 1887 in La Chaux-de-Fonds, Neuchâtel, Switzerland by Paul Ditisheim and developed by Paul Bernard Vogel.

Omega Electroquartz

The Omega Electroquartz was introduced in 1969 as the first production Swiss quartz watch. It was the collaboration of 20 Swiss watch companies and the movement was utilised by Rolex, Patek Phillipe and Omega SA amongst others. The Beta 21 movement used in the Electroquartz was accurate to 5 seconds per month, far better than any automatic or manual wind movement of the day.

References

Further reading