Euronics

Last updated
Euronics International Ltd.
Company type Private Ltd.
Industry Retail
Founded1990;34 years ago (1990)
Headquarters,
Netherlands
Number of locations
11,000 outlets (2016)
Area served
Worldwide
Products White goods, brown/black goods, telecommunications, information technology
Revenue
  • Increase2.svg 18.8 Billion (2011)
  • €19.1 Billion (2010)
Number of employees
50,000 staff (2016)
Website www.euronics.com

Euronics International Ltd. is an international association of over 11,000 [1] independent electrical retailers in 37 countries. [2] It functions as a leading international electrical retail group [1] on behalf of its members, and is based in Amsterdam. It operates as a European Economic Interest Grouping entity (an EEIG) [3] meaning that all stores are independent sellers.

Contents

History

Euronics International was founded in 1990 by five national groups from Germany, Italy, Spain, Belgium and the Netherlands. The groups realized at the time that they had to react to the structural changes brought about by globalization to remain competitive. [4] At the same time they would preserve the advantages of specialising in the trade of mainly electronics by maintaining qualified employees, specialist knowledge and personal customer service. [5]

The five groups formed an EEIG in order to have the flexibility of having separate businesses, as well as each business having local knowledge of their area, but the buying power and branding involved with having a single entity. [5]

National organisations

The list of national organizations belonging to Euronics International Ltd. currently are: [2]

CountryCompany nameBrands(s)Branches
AustriaEuronics Austria reg. Genossenschaft m.b.H.Euronics XXL, Red Zac, Partner of Euronics234
BahrainSharaf DG (sublicensed from UAE)see United Arab Emirates below
BelgiumEuronics Belgium cvbaSelexion, Selexion Clix, Euronics, Top Camera386
CyprusSeios SYN.P.E.(sublicensed from Greece)Euronics2
Czech RepublicEuronics ČREuronics166
DenmarkEl-SalgEl-Salg212
EgyptSharaf DG (sublicensed from UAE)see United Arab Emirates below
EstoniaEuronics Baltic Ltd.Euronics16
FinlandKauppiasosuuskunta TeknisetEuronics, Tekniset63
FranceEuronics FranceEuronics, Euronics City, Gitem, Boulanger444
GermanyEuronics Deutschland e.G.Euronics, Euronics XXL, Media@home1,768
GreeceSeios SYN.P.E.Euronics159
HungaryVöröskő Kft. [6] Euronics118
IrelandElectrobuy Ltd.Euronics47
ItalyEuronics Italia S.p.A.Euronics, Euronics XXL, Euronics Point, Euronics City595
KazakhstanArena S LLP

Gulser Computers LLP

see United Arab Emirates below
KyrgyzstanArena S LLPsee United Arab Emirates below
LatviaEuronics Baltic Ltd. (sublicensed from Estonia)Euronics7
LithuaniaTC prekyba, JSC (sublicensed from Estonia)Euronics, Topo Centras34
Luxembourg(Sublicensed from Belgium)Selexion, Selexion Clix5
Moldova(Sublicensed from Ukraine)Foxmart4
NetherlandsUnited Holding B.V.Euronics, Electro World, CombiFoto, ElektroVakman, Audio-Video Specialist, Witgoed specialist417
NorwayElon NorgeElon66
OmanSharaf DG (sublicensed from UAE)see United Arab Emirates below
PolandMediaexpert Sp. z o.o.Media Expert355
PortugalAssociação dos Agentes AutorizadosEuronics116
RussiaExpert RetailEuronics, Expert397
San Marino(Sublicensed from Italy)Euronics1
SlovakiaEuronics SKEuronics57
SpainSinersisTien 21, Confort Electrodomesticos348
SpainSinersisTien21, Milar, Confort Electrodomesticos, Ivarte1,583
SpainConsorcio Euronics Espana, A.I.E.Euronics1,244
SwedenElon Elkedjan Logistic ABELON, Elkedjan430
SwedenEuronics SverigeEuronics88
SwitzerlandEURONICS Schweiz AGEuronics, IF Interfunk, Media@home219
Tunisia(Sublicensed from France)Euronics1
TurkeyTeknosaTeknosa292
UkraineFoxtrot Home Appliances Foxtrot 224
United Arab EmiratesSharaf DG (sublicensed from UAE)There are currently 33 Sharaf DG stores in total [7]
United Arab EmiratesAkcell Electronics Trading LLC (sublicensed from UAE)There are currently 1 branch Akcell Electronics Trading LLC in total [8]
United KingdomCombined Independents (Holdings) Ltd.Euronics600+

Euronics in Italy

Euronics Italia SpA represents Euronics International's second largest shareholder by turnover, second only to Germany. It is one of the largest groups in the distribution of household appliances and consumer electronics. Euronics Italia was formed in September 1999 from the GET brand, established in 1972, when the demand for household appliances, color televisions and hi-fi systems became increasingly significant.

The members of Euronics Italia

Euronics Italia SpA is a group made up of 11 members [9] distributed throughout Italy, including a total of 420 stores as of March 2018.

Diversification of brands

Euronics is represented in Italy by four brands:

BrandQuantityDescription
Euronics237Large retail outlets, mainly located in shopping centers.
Euronics City39The first in Europe to experiment with this format, [12] they are medium sized outlets mainly located in urban centers.
Euronics Point126Smaller stores, located in medium to small lots, often in urban areas in each province.

Turnover in Italy

YearRevenue

(in billions of €)

20141.5
20151.8
20161.8
20171.7
20181.65

Euronics in the Baltics

Euronics entered the Estonian market in 2003 and is now represented by 19 stores. There are 6 Euronics stores in Latvia and 4 in Lithuania. There are a total of 29 Euronics brand stores operating in the Baltics.

The chain of Euronics stores also includes PlussMiinus [13] stores, of which there is one in Estonia.

Euronics in Norway

Euronics Norge AS is originally a Norwegian company headquartered in Fredrikstad. On January 1, 2016, Euronics Norge AS formally became a subsidiary of Swedish Elon Group AB. [14]

The company operates consumer electronics and home appliances sales through 50 stores in Norway as of October 2018. [15]

In January 2019, Euronics Norge changed its name to Elon. [15]

Euronics in Finland

Euronics store at the Viiri shopping center in Klaukkala, Finland Euronics Klaukkala .jpg
Euronics store at the Viiri shopping center in Klaukkala, Finland

Euronics in Finland is managed by the Merchant Cooperative Tekniset (Kauppiasosuuskunta Tekniset). There are almost 60 Euronics and Technical stores in Finland.

Euronics logo (cropped).png
Euronics-logo.png
Logo used from 1999 until April 2018Logo used from the 23rd of April 2018

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References

  1. 1 2 "Euronics Press release" (PDF). Euronics. 2015. Retrieved 2020-01-01.
  2. 1 2 "Euronics International - National Organisations - Europe's largest buying group for consumer electronics". 2012-08-07. Archived from the original on 2012-08-07. Retrieved 2020-01-04.
  3. "Euronics International - Groupement européen d'intérêt économique / GEIE - Europe's largest buying group for consumer electronics". 2014-07-27. Archived from the original on 2014-07-27. Retrieved 2020-01-04.
  4. "Euronics International - History - Europe's largest buying group for consumer electronics". 2013-09-05. Archived from the original on 2013-09-05. Retrieved 2020-01-04.
  5. 1 2 "Euronics International - Stores - Europe's largest buying group for consumer electronics". 2014-07-27. Archived from the original on 2014-07-27. Retrieved 2020-01-04.
  6. "Euronics Cégtörténet". euronics.hu (in Hungarian). Retrieved 2020-06-03.
  7. "About Sharaf DG – Sharaf DG UAE" . Retrieved 2020-01-04.
  8. "Akcell Electronics Trading LLC – HP Laptop UAE" . Retrieved 2022-12-13.
  9. "Chi siamo | Euronics". www.euronics.it. Retrieved 2020-01-04.
  10. "Il Corriere della Sera". 8 November 2018. p. 39.
  11. "Galimberti finds an agreement with creditors, meeting with Filmacs Cgil". www2.filcams.cgil.it. 14 February 2018. Retrieved 2020-01-04.
  12. "Parte Euronics City, insegna di città". Gdoweek (in Italian). 2010-09-30. Retrieved 2020-01-04.
  13. "Ettevõttest". Euronics (in Estonian). Retrieved 2020-01-04.
  14. "SAMME KJEDE I SVENSK KONSERN". Elektronikkbransjen.no (in Norwegian). 2016-05-31. Retrieved 2020-01-04.
  15. 1 2 "Euronics changes its name to Elon". Nettavisen. 2018-10-25. Retrieved 2020-01-04.