European Supermarket Magazine

Last updated
ESM: European Supermarket Magazine
Categories Trade magazine, FMCG
Frequencybimonthly
PublisherMadison Publications Ltd.
First issueDecember 2009;12 years ago (2009-12)
Based in Dún Laoghaire, Ireland
LanguageEnglish
Website www.esmmagazine.com

European Supermarket Magazine is a pan-European publication focusing on the grocery retail and fast-moving consumer goods sectors. Published by Madison Publications Limited, its first issue appeared in December 2009. The magazine is often referred to by readers by its acronym, ESM, which is also the magazine's logo.

Contents

History

In 2009, Irish publishing house Madison Publications Ltd. launched European Supermarket Magazine (ESM), a sister company to Checkout Ireland Ltd., which has published Irish retail trade publication Checkout since 1966.

European Supermarket Magazine is owned by publisher Kevin Kelly, the former creator and publisher of World of Interiors, Departures, Business,W Magazine (UK edition), World of Hibernia, [1] Image, Image Interiors, and Food & Wine Magazine (Ireland). He sold his stake in Image Publications, Ltd. in 2010. [2] Stephen Wynne-Jones, formerly the editor of Checkout magazine, has been editor of European Supermarket Magazine since 2014.

In 2013, the publication opened a Slovakian office in the capital of Bratislava, which houses its European sales division. The magazine also has a Spanish office based out of Madrid.

Format and content

The digital and print versions of European Supermarket Magazine offer breaking news for professionals working in the European retail and FMCG sectors, as well as market profiles, special reports [3] and interviews with industry figures.

The magazine is published six times a year, both in hard copy and digital formats.

Initially offering free content on its website, European Supermarket Magazine introduced a soft paywall on its website in late 2017. The magazine’s digital content includes a weekly newsletter, with a mix of free and subscriber-only content.

The website is also available in mobile application format, the ESM News App.

Audience and circulation

The main audience for the magazine includes senior executives, buyers and category managers operating in the European retail sector across 33 countries. The annual procurement purchasing power of the readership of the print publication is estimated to be in excess of €880 billion per year.

The magazine had a readership of 28,749 (as of end 2017).

European Private Label Awards

Since 2017, European Supermarket Magazine has held the annual European Private Label Awards, which award the most impactful and innovative private-label or store-brand products found on European supermarket shelves, judged by an external panel.

Retailers and suppliers of private-label products can enter their products into awards across various retail categories, ranging from excellence in dairy products, confectionery, frozen food, and ambient grocery.

In its inaugural year, the awards received entries from grocery operators worldwide. Retailers in Italy, Belgium, Norway, Spain, and the UK were named as finalists. [4]

M.A.D.E., a food trade exhibition in Paris, came on board as the sponsor of the 2019 awards. Judging took place in November 2018 in Dublin.

The 2019 competition received twice as many entrants as last year, with grocery operators in Germany, Italy, Spain, France, the UK, Denmark, Ireland, the Netherlands, Belgium, Hungary, Sweden, Norway and Portugal taking part, as well as a number of private-label suppliers. There were 12 categories in total.

Lidl, Spar, Dunnes Stores, Coop Norge, REWE, Conad, ICA and Real were named as category winners, with Lidl Netherlands taking the top prize in three award categories: Ambient Grocery, Beverages - Non-Alcoholic and Convenience Foods.

Irish retailer Dunnes Stores was chosen as the winner in two categories (Frozen Food and Tea, Coffee & Hot Drinks), while global retailer Spar also took two awards, one for Spar International (Confectionery & Snacking) and one for Spar Netherlands (Beverages - Alcoholic).

German supermarket chain REWE took the top prize in the Dairy Products category, Coop Norge (Norway) was named winner in the Meat & Seafood category, ICA (Sweden) won the Non-Food (Household) category, Italian cooperative Conad was awarded first prize in Non-Food (Personal Care), and Real was named winner in the Pet Care category.

A full-list of winners and finalists can be found on the European Supermarket Magazine website.

Award nominations

In 2017, European Supermarket Magazine’s website, www.esmmagazine.com, was nominated for ‘Best B2B News Site’ at the Drum Online Media Awards [5]

Related Research Articles

Supermarket Large format of grocery store

A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday U.S. usage, however, "grocery store" is synonymous with supermarket, and is not used to refer to other types of stores that sell groceries.

Billa (supermarket) Austrian supermarket chain that operates throughout Central, Eastern and Southeastern Europe

BILLA is an Austrian supermarket chain that operates in Central, Eastern and Southeastern Europe. The company was founded by Karl Wlaschek in 1953. He sold his controlling interest to Germany's REWE Group in 1996.

Aldi is the common brand of two German family-owned discount supermarket chains with over 10,000 stores in 20 countries and an estimated combined turnover of more than €50 billion. The chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim.

A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.

SPAR, originally DESPAR, styled as DE SPAR, is a Dutch multinational that provides branding, supplies and support services for independently owned and operated food retail stores. It was founded in the Netherlands in 1932, by Adriaan van Well, and now consists of more than 13,500 stores in 48 countries. The company's name is an acronym of the slogan "Door Eendrachtig Samenwerken Profiteren Allen Regelmatig", which was used by van Well to describe the brand and translates as "All benefit regularly by co-operating harmoniously".

Big-box store Physically large retail establishment

A big-box store is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store.

Axfood

Axfood AB is a Swedish company that operates in Sweden. It was formed in May 2000 through a merger between the Swedish grocery store chains Hemköp, D&D Dagligvaror, Spar Sverige, and Spar Inn Snabbgross.

Kesko Finnish retailing company

Kesko Corporation is a Finnish retailing conglomerate with its head office in Kalasatama, Helsinki. It is engaged in the food trade, the home and specialty goods trade, the building and home improvement trade, and the car and machinery trade. It also has subsidiaries in Sweden, Norway, Estonia, Latvia, Lithuania, Russia, and Belarus.

In the Republic of Ireland, the retail sector provides one of the largest sources of employment in the economy, representing over 12% of the workforce. As of 2017, approximately 40,000 wholesale and retail businesses employed almost 280,000 people in Ireland, with the Department of Enterprise, Trade and Employment reporting that 90% of these businesses were Irish-owned.

Colruyt Group

Colruyt Group, formerly known as Etablissementen Franz Colruyt N.V. in Dutch or Établissements Franz Colruyt S.A. in French, is a Belgian family owned retail corporation that is managing the Colruyt supermarket retail stores and other subsidiaries such as OKay, Bio-Planet, DATS 24, DreamLand, DreamBaby, etc.

Standa was an Italian chain of department stores.

Spencer's Retail is an Indian chain of retail stores headquartered in Kolkata, West Bengal. It has presence in over 35 cities. Spencer's is based on the 'Food First' Format. Many outlets offer multiple formats for retailing food, apparel, fashion, electronics, lifestyle products, music and books. It is owned by RP-Sanjiv Goenka Group.

REWE German supermarket chain

Rewe is a supermarket chain in Germany and the main brand of Rewe Group headquartered in Cologne. The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften". With about 3,300 stores, Rewe is the second largest food retailer in Germany behind Edeka.

Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in most major U.S. cities, as well as some international cities, such as Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, and some other locations in Singapore and India. In 2020, Amazon Fresh opened several physical store locations in the United States. The first six stores opened in the Los Angeles area with additional locations in the Chicago, Philadelphia, Seattle, and Washington, D.C. areas.

Lidl German global discount supermarket chain

Lidl Stiftung & Co. KG is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, which also operates the hypermarket chain Kaufland.

Kevin Kelly, is an Irish publisher and editor who has created magazines in England, America and Ireland. Born in County Londonderry, he is married to Rose with whom he set up Image magazine in 1975. Among his best-known titles is World of Interiors, which he established in 1981 with Min Hogg as editor. Condé Nast later bought the publication from Kelly. In 1987 Condé Nast and the Financial Times financed the creation of the monthly BUSINESS magazine, which won a PPA Business Magazine of the year award. Kelly held a 20% stake in the title, while the remaining 80% was divided between Condé Nast and the Financial Times. The magazine was last published in 1991.

Muscle Food

Muscle Food is a British online food retailer based in Nottingham, UK that sells high-protein food and snacks, lean meats and sports supplements.

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

Makro (Uzbekistan) Uzbek supermarket chain

Makro is an Uzbek supermarket chain headquartered in Tashkent. The company operates a network of 108 stores across 25 urban areas in Uzbekistan, making it the country's largest food retailer by store count. The company has 3,500 employees. Makro claims to command 20% of market share in Tashkent and around 5% of market share nationally. The company’s main competitors are Korzinka.uz, another local supermarket chain, and foreign retailers that have recently entered the Uzbek market, including French multinational player Carrefour. Around 20% of Makro’s merchandise is the chain’s in-house brand, called “M,” while 53% of merchandise is produced in Uzbekistan. In July 2021, Retail Asia Awards announced Makro won the 2021 Domestic Retailer of the Year and Convenience Store of the Year for Uzbekistan.

References

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