Private | |
Founded | 2001 |
Headquarters | Chicago, Illinois |
Area served | Worldwide |
Key people | Lawrence Organ, CEO |
Products | Postal, Email, and Phone Lists |
Website | www |
Exact Data helps small and medium sized businesses acquire customers cost effectively, by selling highly targeted consumer and business email, postal and phone audiences. Exact Data is based in Chicago, Illinois and has offices in Los Angeles, California and Deerfield Beach, Florida.
Exact Data was founded in 2001 with the name Custom Offers LLC. The company has operated under several names, including Mosaic Data Solutions and ConsumerBase LLC. The company was renamed Exact Data in 2013. Lawrence Organ is the current CEO.
Exact Data sources consumer and business data from a national database comprising approximately 210 million names, postal addresses, telephone numbers, and email addresses. [8]
Services include consumer and business mailing, email, and phone lists, modeling, and email marketing deployment and consultation.
On May 7, 2013, the Federal Trade Commission issued a release stating that a test-shopping sting operation through the FTC's Worldwide Privacy Protection Effort indicated that 10 companies, Exact Data ConsumerBase included, were willing to sell consumer information without abiding by the Fair Credit Reporting Act's (FCRA) requirements. [9]
Specifically, it was said that Exact Data ConsumerBase appeared to offer "pre-screened" lists of consumers for use in making firm credit card offers.
The incident aimed to increase awareness and expose data brokerage policies, not necessarily intending to accuse the companies of breaking laws. According to the Washington Post, “This should help raise awareness,” said Laura Berger, an attorney with the Bureau of Consumer Protection. She declined to comment on whether these or other companies are facing full investigations by the FTC. [10]
No actual data purchases were made, but an informal warning letter was sent to the company, as there was no hard evidence of wrongdoing.
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