 | This article contains content that is written like an advertisement .(January 2013) |
FEED is an American fashion company, [1] founded by Lauren Bush-Lauren and Ellen Gustafson in 2007.
| This article contains content that is written like an advertisement .(January 2013) |
FEED is an American fashion company, [1] founded by Lauren Bush-Lauren and Ellen Gustafson in 2007.
FEED was co-founded by Lauren Bush-Lauren, granddaughter of George H. W. Bush and wife of David Lauren, [2] and Ellen Gustafson in 2007. [3] [4]
Bush-Lauren's initial idea was to create a tangible and shareable way to show consumers their impact. She did so by stamping a number on every product. The number represents the quantity of school meals donated by their purchase. Bush-Lauren was inspired by her travels as a student ambassador with the World Food Programme. By combining fashion and philanthropy she designed her first product the ''FEED 1'' Bag.
In 2012, FEED Projects was listed as a partner of the (RED) campaign, with other brands such as Nike, Girl, American Express and Converse. The campaign's mission is to prevent the transmission of HIV from mothers to their children by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation"). [5]
In July 2019, FEED Projects signed a partnership with Ralph Lauren on a capsule collection. [2] [6] In May 2020, FEED Projects signed a partnership with Clarins to sell limited-edition bags filled with products from the cosmetics brand. [7]
FEED is an impact-driven lifestyle brand, the goal of the company is to help feed children in need. FEED has provided more than 110 million meals to date globally through the World Food Programme and domestically through Feeding America along with No Kid Hungry. [8]
Every FEED product has a number on the packaging, indicating the number of school meals that will be provided to a child as a result to the purchase.
Ralph Lauren is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren, a global multibillion-dollar enterprise. He has become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits. He stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of April 2024, his net worth was estimated at US$8.8 billion.
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Gisele Caroline Bündchen is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the top spot on Forbes top-earning models list in 2012. In 2014, she was listed as the 89th-most-powerful woman in the world by Forbes.
Lauren Bush Lauren is the CEO and co-founder of FEED Projects. She is also known for her previous career as a fashion model and designer. She is the daughter of Neil Bush and Sharon Bush, granddaughter of former U.S. president George H. W. Bush, and niece of former U.S. president George W. Bush and former Florida governor Jeb Bush.
Feeding America is a United States–based non-profit organization that is a nationwide network of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies. Forbes ranks it as the largest U.S. charity by revenue. Feeding America was known as America's Second Harvest until August 31, 2008.
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David Lauren is an American businessman. He is the middle child and younger son of clothing designer Ralph Lauren, and he is married to Lauren Bush.
GO Campaign is a national nonprofit organization based in Santa Monica, California, United States, that raises awareness and funds to help orphans and vulnerable children in the US and throughout the world. Founded in 2006, the organization supports projects at the grassroots level that bring direct relief to children in need of education and vocational training, medical care, enrichment programs, and basic human rights. The grants are executed by partnering with pioneering local leaders on the ground who are delivering local solutions. These are often projects that would otherwise fall through the cracks that have not been able to garner the attention of larger grant-making organizations and where small grants can have great impact. In addition to funds, GO Campaign provides capacity-building expertise to help protect the sustainability and longevity of struggling grassroots nonprofits.
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Ralph Lauren Corporation, the legal name of the Ralph Lauren brand, is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. Headquartered in New York City, the company produces products ranging from the mid-range to the luxury segments. Ralph Lauren is known for marketing and distributing products in four categories: apparel, home, accessories, and fragrances. Known mostly for its flagship brand Polo Ralph Lauren, the company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury Ralph Lauren Purple Label apparel.
Mindy Grossman is the former CEO of WW International. Her earlier career included executive roles at Ralph Lauren Corporation and Nike, and she was also CEO of HSN from 2006 - 2017. She has been listed on Financial Times's list of the Top 50 Women In World Business, and was ranked among Forbes' 100 Most Powerful Women In The World, as well as in Fortune's Top People in Business.
Ellen Gustafson is an American businessperson, social entrepreneur and sustainable food system activist. She is best known for co-founding FEED Projects with Lauren Bush, as well as for founding 30 Project, a nonprofit that aims to look at the link between obesity and starvation rates. In addition, she has been a US spokesperson for the UN World Food Programme and founded Food Tank: The Think Tank For Food with Danielle Nierenberg.
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Rethink Food NYC Inc, commonly called Rethink Food or just Rethink, is a non-profit organization based in New York City. The organization was founded to address hunger in the United States by contributing to a sustainable and equitable food system. Rethink collects excess food from restaurants, grocery stores, and corporate kitchens to provide nutritious meals for people living without food security at low or no-cost. The organization expanded its operations in March 2020 to meet growing food demands amid the COVID-19 pandemic in the United States.
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