August 2013 cover featuring Demi Lovato
|Frequency||Monthly (10 per year)|
|Company||St. Joseph Media|
Fashion is a Canadian fashion magazine published by St. Joseph Media. Established in 1977, it is currently based in Toronto (with satellite offices in Vancouver, Calgary and Montreal), publishes 10 issues a year and has a total readership of 1.85 million (PMB Oct 2010).
The magazine covers international, national and local fashion and beauty trends and news. It aims to reach affluent, style-conscious urban women.
The magazine's first editor-in-chief was John MacKay, who had previously been responsible for Toronto Life's men's fashion supplements.
The current editor-in-chief is Bernadette Morra. Previous to joining Fashion, Morra spent 23 years at the Toronto Star , first as fashion writer, then (since 1993) as fashion editor. She left the Star in 2008 to be a freelance writer and launch a website for jewellery lovers. Bernadette has reported from the runways of Milan, London, Paris and New York, and interviewed many top fashion designers, models and celebrities including Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquière, Victoria Beckham and Linda Evangelista.
In 2009, FASHION launched its men's magazine Men's FASHION as a bi-annual special interest publication. In 2012, they added a Holiday issue, in addition to the Spring/Summer and Fall/Winter editions. The current editor-in-chief is Canadian journalist David Livingstone.
St. Joseph Media, the magazine's publisher, also publishes Toronto Life , Canadian Family, Weddingbells, Quill & Quire and Where Canada magazines.
FASHION's website was first launched in the summer of 2000.
In 2008, the brand made two significant efforts to expand their online presence. In March, FASHION announced a content partnership with MySpace Canada that included sharing behind-the-scenes news, videos and photo galleries.In April, the magazine announced a national "Reporter Search" in an effort to find 10 new style bloggers from across Canada who could write about fashion trends in their home communities. The eventual winners of the contest were given a year-long blog on the FASHION website and were also awarded other prizes.
In a 2008 interview, online editor Jennifer Campbell outlined the multi-pronged strategy that was bringing the site success, which included daily blogging, community outreach, slideshows, newsletters and social media networking. At the time, the site received 100,000 visitors/month, and the most popular site sections were FASHION Lovelies (a weekly street fashion snap) and FASHION Reporters (the aforementioned blogs from the cross-Canada Reporter Search contest).
Video played a large role in Fashionmagazine.com's early online strategy. In October 2009, the site was recognized with the "Best Video" award at the first year of the Canadian Online Publishing Awards.The site was a finalist for the same "Best Video" award in 2010, and won top prize in the "Cross-platform" category for an online men's style guide that contained online video.
Randi Bergman is the current online editor. She replaced Campbell in December 2010 after the latter left for a role with rival Canadian fashion publication Flare .Shortly thereafter, Paige Dzenis joined the team as associate online editor.
In 2011, the site was a finalist for "Website of the Year" at both the Canadian National Magazine Awardsand the Canadian Online Publishing Awards. That same year, the website was extensively redesigned by Randi Bergman, Paige Dzenis, Laura Antonik, Gary Campbell and Michelle Darwin. Subsequently, the website won two silver awards at the 2012 Canadian National Magazine Awards—one for best digital design and one for best multimedia feature for the "At The Shows/Spring 2012" package.
In August 2012, it was announced that FASHION had the largest Twitter following of any magazine in Canada, with 352,079 followers.This success was attributed to the brand being an early adopter of social media.
In August 2013, the brand launched an online shopping extension called "FASHION Shopping" featuring 1,500 clothing and accessory items selected by the editors that can be purchased online. The eCommerce store works on both desktops and smartphones.
In February 2020, the brand announces a shift towards #FashionForAll and celebrating inclusivity with a group of 7 cover stars who are advocates for inclusivity.
Toronto Life is a monthly magazine about entertainment, politics and life in Toronto, Ontario, Canada. Toronto Life also publishes a number of annual special interest guides about the city, including Real Estate, Stylebook, Eating & Drinking, City Home and Neighbourhoods. Established in 1966, it has been owned by St. Joseph Communications since 2002. Toronto Life has a circulation of 87,929 and readership of 890,000. The magazine is a major winner of the Canadian National Magazine Awards, leading current publications with 110 gold awards including 3 awards for Magazine of the Year in 1985, 1989, and 2007. It is also known for publishing an annual 50 most influential people in Toronto list.
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Quill & Quire, a Canadian magazine about the book and publishing industry, was launched in 1935 and has an average circulation of 5,000 copies per issue, with a publisher-claimed readership of 25,000. Quill & Quire reviews books and magazines and provides a forum for discussion of trends in the publishing industry. The publication is considered a significant source of short reviews for new Canadian books.
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The Daily Front Row is a fashion-industry publication, commonly known as The Daily. Brandusa Niro is the editor in chief. In 2011, Niro bought a controlling interest in the magazine, which was formerly owned by IMG.
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Today's Parent is a Canadian bi-monthly magazine for parents of children from birth to age 14. Topics like health, education, behaviour, and nutrition are covered each month. Due to falling print ad revenues, Today's Parent was published on a monthly basis and reduced its publication frequency to six times a year effective January 2017.
Aggregation was a Canadian online magazine published between 2010 and 2012. Each issue collected together stories and trends from five contributors based on hyperlinks they'd discover on the web. It was one of the first Canadian publications designed exclusively for Apple's iPad.
Gary Campbell is a Canadian graphic designer, art director and user experience expert, known primarily for his design work and advocacy in digital media. His online design and content strategy projects have been nominated for numerous national awards, including Website of the Year.
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Sid Neigum is a Canadian fashion designer. He currently lives and works in Toronto, Ontario.