Fastpoint Games

Last updated

Fastpoint Games
Fastpointgames.png
Type of site
 Games and Entertainment
Founded2006
Dissolved 2012
OwnerSports Composite DE, Inc.
URL www.fastpointgames.com
CommercialYes
RegistrationNone
LaunchedIn 2006 as RotoHog and 2010 as Fastpoint Games
Current statusDefunct

Fastpoint Games was a developer of data-driven games for businesses in the Fortune 500. It was the successor parent company of fantasy sports developer, RotoHog, which was founded in 2006. [1] The company was based in Santa Monica, California. [2]

Contents

Under the Fastpoint Games banner, the company had applied RotoHog's configurable game platform to use structured data to drive consumer engagement and help brands in markets like social media, entertainment, massively multiplayer online games (MMOs), politics and regulated gaming to grow their audience, engage their users and monetize them. [3] [4] [5]

On 7 January 2011, Fastpoint Games and Sony Online Entertainment announced the alpha launch of the Facebook game Fortune League. The casual strategy game was based on the world of EverQuest II (EQII). In Fortune League, players assessed quests, hero performance, situational threats and the actions of other players in a live trade market that compensated leaders with points, cosmetic upgrades and prizes that can be used in the free-to-play and subscription versions of EQII. Fortune League integrated real-time performance data such as damages, deaths and healings directly from the MMO environment and uses them to form Hero Stats that drive the game. Therefore, player actions inside EQII will affect what happens in Fortune League and prizes from Fortune League will help users advance back in the EQII environment. Fastpoint Games CEO, Kelly Perdew, positions Fortune League as a new category of snackable data-driven games that will help MMO franchises acquire users and tap new revenue streams. [6] [7]

Between September 2009 and November 2010, the company expanded from fantasy sports to entertainment and casual games, partnering with social media platforms including hi5, Facebook and MySpace. Fastpoint released 58 games for 16 clients across 21 sports and entertainment seasons for clients including US Weekly, NASCAR, ABC, Los Angeles Times, Go Daddy.com and Sports Illustrated online. [8]

On 11 July 2011, Fortune League was sunsetted. [9] In October 2011, the company announced that it was "winding down" and seeking a buyer. [10] Weplay acquired the assets of Fastpoint Games in May 2012. [11]

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References

  1. ↑ Rao, Leena (10 March 2009). "Fantasy Sports Game Developer RotoHog Secures $2 million In Funding". TechCrunch . Retrieved 9 September 2024.
  2. ↑ "Fastpoint Games Acquired By Weplay". Socal Tech. 21 May 2012. Retrieved 9 September 2024.
  3. ↑ Fisher, Eric (22 November 2010). "RotoHog to use Fastpoint name for B2B". Sports Business Journal. Archived from the original on 27 November 2010. Retrieved 8 September 2024.
  4. ↑ "Rotohog Becomes FastPoint Games". Socal Tech. 22 November 2024. Retrieved 9 September 2024.
  5. ↑ Jarvey, Natalie (5 December 2010). "Reality TV Winner's Game for Online Challenge". Los Angeles Business Journal . Retrieved 9 September 2024.
  6. ↑ "Fastpoint Games Launches Game With Sony Online". Socal Tech. 11 January 2011. Retrieved 9 September 2024.
  7. ↑ Sacramento Bee Article [ permanent dead link ]. Retrieved 7 January 2011.
  8. ↑ "Fastpoint Games Announces Official Launch as Parent Company to RotoHog". Marketwire. 22 November 2010. Archived from the original on 5 July 2018. Retrieved 8 September 2024.
  9. ↑ Finnegan, TJ (26 June 2011). "Fortune League Shutting Down". Killer Guides. Archived from the original on 11 April 2019. Retrieved 9 September 2024.
  10. ↑ "Fastpoint Games Seeks Buyer, Winds Down Site". Socal Tech. 27 October 2011. Retrieved 9 September 2024.
  11. ↑ "Weplay Acquires Fastpoint Games". Dow Jones. 21 May 2012. Retrieved 16 June 2014.
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