Favorite Brands International

Last updated
Favorite Brands International, Inc.
IndustryConfections
FoundedJuly 1, 1995 (1995-July-01)
DefunctNovember 19, 1999 (1999-November-19)
Successor Nabisco
Headquarters,
United States
Number of locations
11 plants
Area served
North America
Key people
Products
Brands Jet-Puffed Marshmallows
Revenue
  • US$ 700,000,000 (1999)
Owner Texas Pacific Group
Number of employees
4,000

Favorite Brands International was founded in 1995, when Texas Pacific Group bought Kraft Foods, Inc. confection division.

Contents

Formation

In early 1995, the newly appointed head of Kraft General Foods, James M. Kilts, merged Kraft USA, General Foods USA, and Kraft General Foods Canada into a single organization called Kraft Foods, Inc. This was the main food subsidiary of Philip Morris USA. Looking to improve margins, Kraft Foods put their confections division, which consisted of the Jet-Puffed Marshmallows brand and Kraft Caramels, along with the Kendallville, Indiana plant, and marshmallow production and packaging equipment from Kraft's Buena Park, California, Garland, Texas, and Canadian plants, up for sale in early 1995. Texas Pacific Group and InterWest Partners acquired the $150-million-in-sales caramel and marshmallow businesses on July 1, 1995. [1]

Expansion

Al Bono was the president-chief executive officer.

In May 1996, Favorite Brands quickly bought out one of its major competitors, Kidd & Co, headquartered in Ligonier, Indiana, only a few miles away from its flagship plant in Kendallville, along with a plant in Henderson, Nevada. In October 1996, the Ligonier plant was converted to a warehouse and all production was transferred to the Henderson and Kendallville plants, along with the employees. [2]

Favorite Brands bought Sathers, Inc., Round Lake, Minnesota, with an estimated $200 million in annual sales. [3]

Favorite Brands bought Farley Foods USA, August 31, 1996, with an estimated $300 million in annual sales, and five production facilities. [3]

Mark Upson, who was hired in March 1998, as the president-chief operating officer, resigned in late May of the same year. Al Bono, the chairman-chief executive officer, resigned in late July 1998, citing "differences in operational issues with the board". [4]

Bankruptcy and buyout

On September 29, 1999, Nabisco announced they were buying Favorite Brands for $475 million along with assuming $600 million of debt owed to creditors.

Related Research Articles

Marshmallow Sugar-based confection

Marshmallow is a type of confectionery that is typically made from sugar, water and gelatin whipped to a solid but soft consistency. It is used as a filling in baking, or normally molded into shapes and coated with corn starch. The sugar confection is inspired by a historical medicinal confection made from Althaea officinalis, the marsh-mallow plant.

Nabisco American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

Moon Pie American snack cakes

A Moon Pie, stylized as MoonPie, is an American confection, popular across much of the United States, which consists of two round graham cookies, with marshmallow filling in the center, dipped in a flavored coating. The snack is often associated with the cuisine of the American South, where they are traditionally accompanied by an RC Cola. Today, MoonPies are made by Chattanooga Bakery, Inc. in Chattanooga, Tennessee.

Brach's Confections is a candy and sweets company headquartered in Oakbrook Terrace, Illinois. In November 1980, Brach's Confections was sold to Bertram Johnson and then in 2012, it merged with the Ferrara Pan Candy Company to form the Ferrara Candy Company.

Milka German chocolate brand

Milka is a brand of chocolate confection which originated in Switzerland in 1901 and has been manufactured internationally by the US confectionery company Mondelēz International since 1990. For more than 100 years, Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012. It is sold in bars and a number of novelty shapes for Easter and Christmas. Milka also produces chocolate-covered cookies and biscuits. Milka brand’s name is derived from a portmanteau of the product’s two main ingredients: “MILch (milk) and KAkao .”

Sugar candy

Sugar candy is any candy whose primary ingredient is sugar. The main types of sugar candies are hard candies, fondants, caramels, jellies, and nougats. In British English, this broad category of sugar candies is called sweets, and the name candy or sugar-candy is used only for hard candies that are nearly solid sugar.

Sunshine Biscuits

Sunshine Biscuits was an independent American baker of cookies, crackers, and cereals. The company, whose brand still appears today on a few products, was purchased by Keebler Company in 1996, which was subsequently purchased by Kellogg Company in 2000. Around that time, Sunshine Biscuits was headquartered in Elmhurst, Illinois, the same town in which Keebler was located until 2001.

Oreo Os Breakfast cereal made by Post

Oreo O's is a breakfast cereal that consists of Oreo-flavored O-shaped pieces of cereal. It was conceived of by an Ogivly & Mather NYC advertising employee and introduced in 1997 by Post Cereals. In 2001 the cereal got a new recipe with real creme filling. A variation of Oreo O's called Extreme Creme Taste Oreo O's contained Oreo filling-flavored marshmallows.

Del Monte Foods North American food production and distribution company

Del Monte Foods, Inc is a North American food production and distribution company headquartered in, Walnut Creek, California. Del Monte Foods is one of the country's largest producers, distributors and marketer of branded processed food for the U.S. retail market, generating approximately $1.8 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select and SunFresh. Greg Longstreet is the current Chief Executive Officer of the Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food.

Ferrara Candy Company American candy manufacturer

The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group.

Kraft Foods Inc. American food and beverage company

Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.

Fannie May is a brand of chocolates owned by Ferrero SpA. Fannie May Confections, Inc. is a confectioner based in Chicago. Fannie May manufactures a broad variety of products including enrobed, barks, caramels, squares, berries, twist wrapped, molded, flow wrapped, and boxed chocolates. In attempt to reach all consumers, Fannie May became allergy conscious carrying candy without gluten, milk, honey, oil(s), wheat, eggs, etc. as well as listing the health benefits of eating dark chocolate. The Union of Orthodox Jewish Congregations of America certified many of Fannie May's products to be kosher as well.

Farleys & Sathers Candy Company

Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team. The confectionery business segment is made up of many small companies, often with intertwined relationships and histories.

Trolli

Trolli is a German confectionery brand used by Trolli GmbH worldwide and by Ferrara Candy Company in the United States. Trolli GmbH sells gummy candies, marshmallows, and soft licorice gums in over 80 countries and has factories in Germany, Spain, Indonesia, China and the Czech Republic.

Borden (company)

Borden, Inc., was an American producer of food and beverage products, consumer products, and industrial products. At one time, the company was the largest U.S. producer of dairy and pasta products. Its food division, Borden Foods, was based in Columbus, Ohio, and focused primarily on pasta and pasta sauces, bakery products, snacks, processed cheese, jams and jellies, and ice cream. It was best known for its Borden Ice Cream, Meadow Gold milk, Creamette pasta, and Borden Condensed Milk brands. Its consumer products and industrial segment marketed wallpaper, adhesives, plastics and resins. By 1993, sales of food products accounted for 67 percent of its revenues. It was also known for its Elmer's and Krazy Glue brands.

Lincoln Snacks Company

The Lincoln Snacks Company was a manufacturer of caramelized popcorn and popcorn/nut mixes. Lincoln Snacks’ products are produced in Lincoln, Nebraska and sold nationally under the Poppycock, Fiddle Faddle and Screaming Yellow Zonkers (discontinued) brand names. Lincoln Snacks became a subsidiary of ConAgra Foods, Inc. on September 7, 2007.

E. Wedel

E. Wedel is a Polish confectionery company, which has been producing a variety of chocolates, cakes, and snacks since 1851. Wedel is also a well-recognized brand of candy in Poland, considered to be the "Polish national chocolate brand" in that market, and is the leading candy brand among Polish producers with about 14% of the Polish market in 2005 and 11.7% in 2007.

The Spangler Candy Company is a privately owned international confectioner that has been manufacturing and marketing candy since 1906. Headquartered in Bryan, Ohio, Spangler's products include lollipops, candy canes, and marshmallow circus peanuts. Spangler brand names include Dum Dums, Saf-T-Pops, Whistle Pops, Spangler Candy Canes, and Spangler Circus Peanuts. Dum Dums were invented in 1924, and Spangler purchased the rights and equipment in 1953. The small multicolor lollipops are popular as free giveaways. In 2018, Spangler bought the defunct Necco, retaining the rights to Necco Wafers, Sweethearts conversation hearts, and Canada Mints.

Jet-Puffed Marshmallows

Jet-Puffed Marshmallows is a brand of marshmallow and similar products, manufactured by Kraft Foods and first introduced in 1958. First sold as a national brand in 1959, it has more than 30 different flavors to its brand name.

References

  1. TPG.
  2. Kidd & Co.
  3. 1 2 Denton 1996.
  4. Lazarus 1998.

Bibliography