Fiona Bloom

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Fiona Bloom
FionaBloom2014.jpg
OccupationMusic industry publicist

Fiona Bloom is a music industry publicist who runs the New York City agency The Bloom Effect. [1]

Contents

Early life

Bloom grew up in St John's Wood, London. [2] She took piano lessons as a child and trained to be a concert pianist. [3] She moved to the U.S. after her father moved to Atlanta, Georgia for business reasons. She started training as a disk jockey and worked at college radio in Georgia State University. [2]

Career

After receiving a degree in Speech Communications, Bloom began her professional career in 1991 at WSTR FM as the station's assistant music director, [4] and she also served as an on-air personality. [5] In 1994, EMI Records head Daniel Glass appointed her to the position of Director of New Artist Marketing. [2] After working at EMI, Bloom served as the Director of Media Relations at Zero Hour Records. She started her own subsidiary record label, called 3-2-1, in 1996. [6] [7]

Bloom started her agency The Bloom Effect in 2007. That year, she was named Top Consultant/Strategist of the Year by the National Association of Recording Industry Professionals (NARIP). [8] [9] Her agency represents acts including Jesse Clegg and Wayna, who was subsequently nominated for a Grammy Award. [10]

In 2013, Bloom set up StoryTime, a twice-weekly children's book reading session which now runs at Butterfly 7, a children's store in Brooklyn. She says the sessions are "very interactive" and have a musical element. [3]

Notes

  1. "Fiona Bloom- putting energy in entertainment". Rollingout.Com. 20 December 2007. Retrieved October 19, 2011.
  2. 1 2 3 "Fiona and the Bloom Effect". patch.com. 10 July 2012. Retrieved 10 December 2014.{{cite journal}}: Cite journal requires |journal= (help)
  3. 1 2 "Story Time at Butterfly 7". The Brooklyn Reader. 8 August 2014. Retrieved 10 December 2014.
  4. "Interview Fiona Bloom". Femmixx.com. Archived from the original on 2012-03-24. Retrieved 2011-10-19.
  5. "Fiona Bloom | Inspiring People | Living Louder". DanaRoc.com. 2006-10-19. Retrieved 2011-10-19.
  6. "International Marketer, World Citizen, Connector, Producer - Fiona Bloom". www.danaroc.com. 2009-10-26. Retrieved 2011-10-19.
  7. https://www.linkedin.com/in/fionabloom [ self-published source ]
  8. "NBC Entertainment Marketing Preditor Mallam Finds "Gold Mine of Music" at NARIP Pitch Session".
  9. "Fiona Bloom Interview | SoulTracks - Soul Music Biographies, News and Reviews". SoulTracks. 2008-08-25. Retrieved 2011-10-19.
  10. Bartlett, James (11 December 2013). "British Expat of the Month: Fiona Bloom, Publicist Extraordinaire". BBC America. Retrieved 10 December 2014.

References