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Company type | Private |
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Industry | Food, Retail |
Founded | 2016 |
Founder | Luke Schneider |
Headquarters | |
Products | coffee, drinks |
Website | www |
Fire Department Coffee is an American coffee retailer and coffee roaster based in Rockford, Illinois. [1] [2] [3] It was founded by Luke Schneider in 2016. [4] [5] [6] [7]
Fire Department Coffee was founded by Luke Schneider, a Navy veteran and former Rockford firefighter and paramedic. [4] [8] [9] Schneider hired Jason Patton, a fellow firefighter and the YouTuber who created the Fire Department Chronicles comedy channel, as the company’s vice president and made him a part-owner. [4] [6] [10]
The brand launched its first roasting center in a local strip mall in 2016. [4] [8] In January 2021, the company purchased the Al Grace Appliance building in Rockford to use as its international distribution center. [11] Fire Department Coffee also purchased a building to use as its first café location in the 900 block of W. Riverside Blvd in 2022. [12]
They also launched a line of ready to drink coffees in October 2022. [13] [14]
Professional mixed martial artist and former UFC champion Stipe Miocic starred in a commercial for Fire Department Coffee in 2020. [15] [16] [17] In January 2023, the company made a partnership with National Hot Rod Association (NHRA). [18] Its local and national distribution partners and resellers include Meijer, [19] Albertsons, and Candy Cloud. [4]
Through its affiliated non-profit organization, the Fire Department Coffee Charitable Foundation, Fire Department Coffee donates a portion of proceeds to provide aid for sick and injured first responders. [11] [20]