The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[2]
Flex Shot was released as an alternative to a caulk gun.[3] Flex Tape was released as a waterproof tape.[4] Flex Glue was released as a fix-all adhesive.[5]
The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.
Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.[6]
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