Company type | Private |
---|---|
Industry | Chemical industry |
Founded | February 18, 2011 |
Headquarters | , U.S. |
Area served | United States |
Key people | Philip Swift (CEO) |
Products |
|
Number of employees | 100 (2019) |
Website | flexsealproducts.com |
Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida. [1] Founded on February 28, 2011, [1] the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift. [1] Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice, much like that of late Billy Mays.
The company makes a line of adhesive bonding products that are based around the concept of liquid rubber. [2]
Flex Shot was released as an alternative to a caulk gun. [3] Flex Tape was released as a waterproof tape. [4] Flex Glue was released as a fix-all adhesive. [5]
The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.
Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition , the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver. [6]
From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports, [7] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt. [8] During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley. [9]
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Cyanoacrylates are a family of strong fast-acting adhesives with industrial, medical, and household uses. They are derived from ethyl cyanoacrylate and related esters. The cyanoacrylate group in the monomer rapidly polymerizes in the presence of water to form long, strong chains.
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A label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling.
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Wood glue is an adhesive used to tightly bond pieces of wood together. Many substances have been used as glues. Traditionally animal proteins like casein from milk or collagen from animal hides and bones were boiled down to make early glues. They worked by solidifying as they dried. Later, glues were made from plant starches like flour or potato starch. When combined with water and heated, the starch gelatinizes and forms a sticky paste as it dries. Plant-based glues were common for books and paper products, though they can break down more easily over time compared to animal-based glues. Examples of modern wood glues include polyvinyl acetate (PVA) and epoxy resins. Some resins used in producing composite wood products may contain formaldehyde. As of 2021, “the wood panel industry uses almost 95% of synthetic petroleum-derived thermosetting adhesives, mainly based on urea, phenol, and melamine, among others”.
Pressure-sensitive adhesive is a type of nonreactive adhesive which forms a bond when pressure is applied to bond the adhesive with a surface. No solvent, water, or heat is needed to activate the adhesive. It is used in pressure-sensitive tapes, labels, glue dots, stickers, sticky note pads, automobile trim, and a wide variety of other products.
Elmer's Products, Inc. or simply Elmer's, is an American-based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmer's Glue-All, a popular PVA-based synthetic glue, in addition to other brands including Krazy Glue, ProBond and CraftBond adhesives, and X-Acto cutting tools.
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Garrett Kirk Smithley is an American professional stock car racing driver. He competes part-time in the NASCAR Xfinity Series, driving the No. 4/6 Chevrolet Camaro for JD Motorsports, the No. 45 Chevrolet Camaro for Alpha Prime Racing, and the No. 53 Ford Mustang for Joey Gase Motorsports. He has also previously competed in the NASCAR Cup Series, NASCAR Craftsman Truck Series, and ARCA Menards Series.
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