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Industry | |
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Founded | 2008 |
Key people |
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Products | Diamonds |
Website | forevermark.com |
Forevermark is a diamond company and subsidiary of De Beers Group. [1]
Forevermark currently operates in China, Hong Kong, India, Japan, and the United States. Forevermark is present in 32 markets in total across Europe, Asia, Australia, and the United States, and has over 2,400 outlets. [2]
Forevermark was launched in 2008 as part of De Beers Group. [3] [4] Its launch was focused on Asia, establishing Forevermark's first markets in Hong Kong, China, and Japan later in 2009. [5] In 2011, the brand was introduced in the United States and India. [6] Also in 2011, British jewelry designer Stephen Webster launched a signature bridal collection with Forevermark. [7]
In 2016, Forevermark announced the launch of their Black Label Collection. [2] Also in 2016, British jeweller Theo Fennell partnered with Forevermark for his new signature collection. [8]
In 2017, Forevermark launched the Forevermark Zanyah collection in partnership with couturier Sabyasachi Mukherjee. [9] Also in 2017, the company launched their Forevermark Tribute Collection in the U.S. and Canada. [10] [11]
In 2018, Forevermark opened Libert'aime by Forevermark, a new concept store in China that would be specifically designed to tailor to millennial generation shopping habits. [12] As part of the Tusk Rhino Trail conservation effort, Forevermark partnered with artist Dave White for a sculpture in 2018. [13]
In 2019, Nancy Liu replaced Stephen Lussier as CEO of Forevermark. [10] Also in 2019, the company launched their Forevermark Tribute Collection in India and Malaysia. [14] In June 2019, Forevermark launched their Engagement & Commitment collection in the U.S. [15]
The Forevermark inscription is placed on the table facet of a diamond using proprietary technology from De Beers Group. The inscription is 1/20 of a micron deep (equivalent to 1/5000 the width of a human hair), and it is not visible to the naked eye. [16]
Jewellery consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western perspective, the term is restricted to durable ornaments, excluding flowers for example. For many centuries metal such as gold often combined with gemstones, has been the normal material for jewellery, but other materials such as glass, shells and other plant materials may be used.
The De Beers Diamond Consortium is a British corporation that specializes in diamond mining, diamond exploitation, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is active in open-pit, large-scale alluvial and coastal mining. It operates in 35 countries and mining takes place in Botswana, Namibia, South Africa, Canada and Australia.
Boucheron is a French luxury jewelry and watch house located in Paris, 26 Place Vendôme, owned by Kering.
Tiffany & Co. is an American luxury jewelry and specialty design house headquartered on Fifth Avenue in Manhattan. Tiffany is known for its luxury goods, particularly its sterling silver and diamond jewelry. These goods are sold at Tiffany stores, online, and through corporate merchandising. Its name and branding are licensed to Coty for fragrances and to Luxottica for eyewear.
Diamonds were largely inaccessible to investors until the recent advent of regulated commodities, due to a lack of price discovery and transparency. The characteristics of individual diamonds, especially the carat weight, color and clarity, have significant impact on values, but transactions were always private. With the standardized commodity as an underlying asset, several market traded financial instruments have been announced.
Waris Singh Ahluwalia is an Indian-American designer and actor based in New York City. His company, House of Waris, has collaborated with a number of other designers and artists throughout the years. House of Waris came into being after the owners of Maxfield's in Los Angeles noticed Ahluwalia's elaborate diamond rings and placed an order, which sold out.
Joy Alukkas is an Indian businessman from Kerala. He is the chairman and managing director of Joyalukkas Group. According to a 2023 Forbes report, he has a net worth of $3.1 billion.
Fred Joaillier, more commonly known as Fred, is a French jewellery and watch brand founded in 1936 by Fred Samuel in Paris and operated by the company "Fred Paris".
Birks Group Inc. is a designer, manufacturer, and retailer of jewellery, timepieces, silverware and gifts, with stores and manufacturing facilities located in Canada and the United States. The Group was created in November 2005 through the merger of Henry Birks and Sons Ltd. (Canada) and Mayors Jewelers Inc..
Sabyasachi Mukherjee is an Indian fashion designer, jewelry designer, retailer and couturier from Kolkata, India. Since 1999, he has sold designer merchandise using the label Sabyasachi. Mukherjee is one of the Associate Designer Members of Fashion Design Council of India and the youngest board member of the National Museum of Indian Cinema. He has designed costumes for Bollywood films such as Guzaarish, Baabul, Laaga Chunari Mein Daag, Raavan, and English Vinglish.
David Yurman Enterprises LLC is a privately held American jewellery company founded by David Yurman and Sybil Yurman. Its headquarters is situated in New York City. There are currently many David Yurman boutiques in the United States and internationally.
Stephen Webster MBE is a British jewellery designer best known as founder of his eponymous jewellery brand.
Qeelin is a fine jewellery company. The brand's products refer to mystical or superstitious symbols strongly embedded in the Chinese culture. The name Qeelin comes from the Qilin, an auspicious Chinese mythical animal and icon of love.
Pandora A/S is a Danish jewellery manufacturer and retailer founded in 1982 by Per Enevoldsen. The company started as a family-run jewellery shop in Copenhagen.
Dharmanandan Diamonds is an Indian diamond manufacturing company headquartered in Mumbai, Maharashtra, India and has manufacturing facility in Surat, Gujarat, India, that manufactures diamonds and jewelry.
Shaun Leane is a British jewellery designer best known for his sculptural pieces created for Alexander McQueen. His eponymous jewellery brand is a four-time winner of the UK Jewellery Designer of the Year award.
François Delage is a French businessman, entrepreneur, investor, adviser and board member.
Diana, Princess of Wales, owned a collection of jewels both as a member of the British royal family and as a private individual. These were separate from the coronation and state regalia of the crown jewels. Most of her jewels were either presents from foreign royalty, on loan from Queen Elizabeth II, wedding presents, purchased by Diana herself, or heirlooms belonging to the Spencer family.
Fernando Pires Jorge is a Brazilian jewellery designer. He launched his eponymous fine jewellery brand in 2010, after completing an MA in design at Central Saint Martins (2008–2010).