Foxy Bingo

Foxy Bingo

Industry	Gambling / Online Bingo
Headquarters	One New Change, London , UK
Areas served	UK
Parent	Entain PLC
Website	https://www.foxybingo.com

Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by Entain PLC (LSE: ENT), a constituent of the FTSE 100 index.

History

Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming. ^[1] In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.

In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo's sister site, Foxy Casino, was also launched in 2015. ^[1] In 2019 Foxy Casino was relaunched as Foxy Games. ^[2]

Marketing

Celebrities associated with the brand include British television personality Katie Price between 2006 and 2008, and stars of the reality TV show The Only Way Is Essex , Joey Essex and Lauren Goodger (with her boyfriend Jake McLean), in 2015. ^{[3] [4] [5]} The voice of the Foxy Bingo mascot is Adam Catterall. ^[6]

The site rebranded in March 2017 using the American actress Heather Graham ^[7] as the new face of a £10 million marketing campaign. ^{[8] [9] [10] [11]}

Sponsorship and partnerships

Foxy Bingo has had many sponsorship deals such as:

• 2011 Foxy Bingo & Smooth Radio – on July 11, Foxy Bingo sponsored both Smooth Radio's weekday afternoon show with David Jensen and Real Radio's evening show with David Heane for 13 weeks ^[12]
• Foxy Bingo sponsored The Jeremy Kyle Show , a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017. ^[13]

Charity and community contributions

• 2014 'Think Pink' charity campaign ^[14]
• 2014 Super League Grand Final ^[15]
• 2016 Sue Ryder Mascot World Cup ^[16]

References

1. "Foxy Bingo launches new casino offering".
2. "Foxy Casino Relaunches As Foxy Games". www.loquaxbingo.co.uk.
3. Aron, Isabelle (05 January, 2015) Foxy Bingo Brings in Joey Essex for PR push PR Week
4. Min, Hayley (13 August 2015) Lauren Goodger poses in a VERY saucy photoshoot with boyfriend Jake McLean OK! Magazine
5. (04 February, 2011) New ad campaign from Foxy Bingo The Drum
6. "Who is the voice of Foxy? The Foxy Bingo mascot?". Bingo Paradise. Retrieved 8 June 2022.
7. Minn, Hayley (March 9, 2017). "Foxy Bingo FINALLY unmasked as A-list Hollywood star in hilarious advert". The Mirror.
8. Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
9. Edmonds, Lizzie (06 March, 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
10. Jeffery, Morgan. "Heather Graham on Gambling and Downton Abbey". The Metro.
11. Jill, Robinson. "Heather Graham is directing her own movie to tackle sexism in Hollywood".
12. "Foxy Bingo partners Smooth Radio and Real Radio". The Drum.
13. (14 February 2008) Foxy Bingo signs deal to sponsor Jeremy Kyle Show * Foxy Bingo now sponsors Friends on Channel 5 From 2019 onwards] Marketing Week
14. "Foxy Bingo is thinking Pink for Breast Cancer Awareness Month and asks for your Real Life Stories – European Sponsorship Association". sponsorship.org.
15. "Super league grand final jason robinson expects a classic between wigan and st helens". Sky Sports.
16. "Foxy Bingo sponsors Sue Ryder Mascot World Cup".