Willem Frederik (Fred) van Raaij (born 1944) is a Dutch psychologist and professor.
He studied psychology and data analysis at the Leiden University and worked at the University of Twente (1970–1972), the Catholic University Tilburg (1972-1976 and 1977–1979) and the University of Illinois (1976–1977). He was then professor at Erasmus University Rotterdam (1979–2000) and Tilburg University (from 2000). [1]
His field of study is economic psychology with a specialisation in (marketing) communication, consumer financial behaviour, environmentally friendly consumer behaviour and energy saving in households. He is the founder (1981) and first editor of the Journal of Economic Psychology. [2] He received an honorary doctorate from the Helsinki School of Economics, Finland in 2006. [3]
He was chairman of the GVR (Genootschap voor Reclame - Association for Marketing Communication) and board member of the SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie - Foundation for Scientific Research on Commercial Communication) at the University of Amsterdam. [1]
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen coined the term conspicuous consumption to explain the spending of money on and the acquiring of luxury commodities specifically as a public display of economic power—the income and the accumulated wealth—of the buyer. To the conspicuous consumer, the public display of discretionary income is an economic means of either attaining or of maintaining a given social status.
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
Children's culture includes children's cultural artifacts, children's media and literature, and the myths and discourses spun around the notion of childhood. Children's culture has been studied within academia in cultural studies, media studies, and literature departments. The interdisciplinary focus of childhood studies could also be considered in the paradigm of social theory concerning the study of children's culture.
The economics of happiness or happiness economics is the theoretical, qualitative and quantitative study of happiness and quality of life, including positive and negative affects, well-being, life satisfaction and related concepts – typically tying economics more closely than usual with other social sciences, like sociology and psychology, as well as physical health. It typically treats subjective happiness-related measures, as well as more objective quality of life indices, rather than wealth, income or profit, as something to be maximized.
George Gaskell is a British Emeritus Professor of Social Psychology at the London School of Economics and Political Science (LSE). Formerly Director of the Methodology Institute, which he established with Colm O’Muircheartaigh, he was Pro-director for Planning and Resources and a member of the LSE Council and Court of Governors.
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers who will buy their products and/or services. It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in the market. A value proposition can apply to an entire organization, parts thereof, customer accounts, or products and services.
Martin Reimann is a psychologist and marketing researcher. He is an associate professor of marketing at the Eller College of Management at the University of Arizona.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural stage.
Despite a large body of positive psychological research into the relationship between happiness and productivity, happiness at work has traditionally been seen as a potential by-product of positive outcomes at work, rather than a pathway to business success. Happiness in the workplace is usually dependent on the work environment. During the past two decades, maintaining a level of happiness at work has become more significant and relevant due to the intensification of work caused by economic uncertainty and increase in competition. Nowadays, happiness is viewed by a growing number of scholars and senior executives as one of the major sources of positive outcomes in the workplace. In fact, companies with higher than average employee happiness exhibit better financial performance and customer satisfaction. It is thus beneficial for companies to create and maintain positive work environments and leadership that will contribute to the happiness of their employees.
Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.
This is a bibliography of works related the subject of tourism.
Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities into their consumption behavior. It studies the products that consumers select, how those products are used, and how they are disposed of in pursuit of consumers' sustainability goals.
Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing.
Richard Paul Bagozzi is an Italian American behavioral and social scientist most known for his work in theory, methodology and empirical research. He is the Dwight F. Benton Professor Emeritus of Marketing at the University of Michigan.
Scott H. Irwin is the Laurence J. Norton Chair of Agricultural Marketing and professor in the department of agricultural and consumer economics at University of Illinois Urbana-Champaign.
Sensory tourism is a form of tourism, that caters for people with vision impairment. Those suffering from vision impairment face many difficulties based around mainstream tourism such as access to information, navigation, safety and the knowledge of others around them. This has caused the visionless members of society to travel much less than those with no vision impairment. Combining the theories behind tourism in terms of its psychology and its relation to the senses, an inclusive experience for the visually disabled was developed. Sensory tourism engages the physical and multi-sensory aspects of tourism, enhancing the tourism experience specifically for those with, but also benefitting those without vision impairment.
The International Association for Research in Economic Psychology, usually abbreviated IAREP, is an interdisciplinary learned society concerned with all areas in which the disciplines of economics and psychology overlap, including behavioural economics, experimental economics and decision making among others. As stated on their mission, IAREP is engaged in the advancement and dissemination of knowledge regarding economic psychology for the benefit of society by connecting people, data and ideas. It was founded in 1982, as a successor to an informal organization, the European Group for Research in Economic Psychology, which first met at Tilburg University in 1975. IAREP's membership has remained principally European; it works in close collaboration with the Society for the Advancement of Behavioral Economics (SABE), which is centred in North America. The different titles of the two organizations reflect the fact that one was founded mainly by psychologists, the other mostly by economists, but in practice their interests overlap greatly.
Zillur Rahman is a professor of management studies at the Indian Institute of Technology Roorkee in Roorkee, Uttarakhand, India.