Frederick Hartmann

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Gloucester Cathedral, Frederick Hartmann postcard, sent 1907 Gloucester Cathedral, Frederick Hartmann postcard, sent 1907 02.jpg
Gloucester Cathedral, Frederick Hartmann postcard, sent 1907

Frederick Hartmann was a London-based postcard publisher, active in the UK from about 1902 to 1909. He was a leading proponent of the "divided back" style, key to its success in England, and may have produced the first divided back card in the world. [1] [2]

Hartmann was based at 45 Farringdon Street, London, and had his cards printed in Saxony (now Germany), which was quite common at the time, due to there being a more advanced printing industry there. Hartmann imported glamour cards from continental Europe and was the distributor in the UK for Trenkler & Company postcards. [2] [3]

In 1907, Hartmann was in partnership with Christian Linck of 13 Werter Road, Putney, and they were trading as "F. Hartmann", fine art publishers, at 45 Farringdon Street. Hartmann was living at 5 Bloomsbury Street. It appears that the business was bankrupt in 1907, and that Linck was also bankrupt on his own account, and that dividends were paid out until 1909. [4] [5] [6]

Christian Linck was born in Germany in 1858/59, was a naturalised British subject, and in 1901 was head clerk for an indigo merchant. [7] Linck was naturalised in 1894, and lived at 13 Werter Road from at least 1892 to at least 1906. [8]

In Jennifer Speake's 2014 Literature of Travel and Exploration: An Encyclopedia, Hartmann is given sole credit for the divided back. [3]

Up to 1902, the back of the postcard could only display the address, and a message had to be squeezed into any margin(s) around the image itself. In 1902, the British postal authorities were the first to allow the now-standard divided back. Other countries quickly followed, although the US quite late in 1907. [3]

F. Hartmann was no longer in business in 1909, and the remaining stock was being sold off by the postcard printer John Thridgould of 14-22 Sidney Street, off Commercial Road East. [9]

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References

  1. "Frederick Hartmann - Person - National Portrait Gallery". Npg.org.uk. 26 December 2016. Retrieved 1 March 2017.
  2. 1 2 Alan Petrulis. "MetroPostcard List of Postcard Publishers H p1". Metropostcard.com. Retrieved 1 March 2017.
  3. 1 2 3 Jennifer Speake, ed. (2014). Literature of Travel and Exploration: An Encyclopedia. Routledge. p. 979. ISBN   978-1-135-45663-4.
  4. "The London Gazette : NOTICES OF DIVIDENDS" (PDF). Thegazette.co.uk. Retrieved 1 March 2017.
  5. "The London Gazette : NOTICES OF DIVIDENDS" (PDF). Thegazette.co.uk. Retrieved 1 March 2017.
  6. "The London Gazette : NOTICES OF DIVIDENDS" (PDF). Thegazette.co.uk. Retrieved 1 March 2017.
  7. "Person Details for Christian Linck, "England and Wales Census, 1901" — FamilySearch.org". FamilySearch . Archived from the original on 2 March 2017. Retrieved 1 March 2017.
  8. "The London Gazette : NOTICES OF DIVIDENDS" (PDF). Thegazette.co.uk. Retrieved 1 March 2017.
  9. "Thridgould Postcard Printers". Hertfordshire Genealogy. Retrieved 1 March 2017.