Free the People is a nonprofit organization and digital media company based in the United States that promotes libertarian values, including individual liberty, limited government, free markets, and civil liberties.[1] The organization is known for its documentary filmmaking and sketch comedy videos that inspire audiences to challenge centralized authority and embrace a libertarian worldview.[2]
Free the People was founded in 2016 by Matt Kibbe, former president of FreedomWorks, and Terry Kibbe, a veteran political fundraiser.[3] The organization emerged as an effort to reach a younger, digital-native audience with a message of liberty through engaging multimedia content. The founders envisioned a platform that combined grassroots activism with cultural and philosophical storytelling.[4]
Mission and activities
The organization produces short films, documentaries, podcasts, and comedies that often highlight individuals and communities who embody libertarian principles in action.[5]
The Coverup – an investigative documentary series on BlazeTV that explores abuses of power and government corruption during the COVID-19 pandemic response.[8]
Comedy is Murder – a sketch comedy series featuring comedians like Lou Perez[9] that won critical acclaim and was shared by Elon Musk on X.[10]
Off the Grid with Thomas Massie – a documentary featuring U.S. Representative Thomas Massie living on his farm in Kentucky that built a niche following for the congressman.[11]
How to Love Your Enemy – a documentary that explores how restorative justice offers a compassionate alternative to the traditional criminal justice system.[12]
The Deadly Isms – an educational video series explaining the dangers of authoritarian ideologies.[13]
Free the People films have won awards at film festivals including Anthem Libertarian Film Festival,[14] New York City Film & Television Festival, and IndieBOOM Film + Music Festival.[15] The organization also participates in liberty-oriented community events like PorcFest,[16] FreedomFest,[17] and international forums like the Festival de las Ideas in Mexico.[18]
Leadership
Matt Kibbe, President, is a prominent libertarian commentator, author of Don't Hurt People and Don't Take Their Stuff,[19] and former CEO of FreedomWorks.[20] Terry Kibbe, CEO, has worked extensively in the nonprofit and political fundraising world and previously served as a development executive at various free-market organizations.[21]
Media presence
Free the People maintains a significant digital presence through its website,[22] YouTube channel,[23] and social media platforms. Its videos have collectively generated tens of millions of views,[24] and the organization has built a substantial following among libertarian and classical liberal audiences, especially among younger viewers disillusioned with traditional political alignments.[25]
Funding
Free the People is funded through individual donations, foundation grants, and partnerships with like-minded organizations. It is a 501(c)(3) nonprofit organization.[26]
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