Fresh Fish

Last updated
Fresh Fish
Founded2007
Headquarters Gothenburg, Sweden
Website www.wearefreshfish.com

Fresh Fish is an annual Swedish fashion show and competition for unestablished designers, which takes place in Gothenburg. The company Fresh Fish was founded in 2007 by Ali Davoodi with the idea of creating platforms for unestablished designers in the fields of culture, fashion, and design. Today, as well as the Fresh Fish fashion show, the Fresh Fish Gallery is a platform for new artists. Fresh Fish is also planning to further extend its work to other creative and cultural forms.

Fashion show exhibition to showcase a fashion collection

A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week, which are both semiannual events.The Milan, London, Sibiu and Berlin fashion weeks are also of global importance.

Gothenburg City in Västergötland and Bohuslän, Sweden

Gothenburg is the second-largest city in Sweden, fifth-largest in the Nordic countries, and capital of the Västra Götaland County. It is situated by Kattegat, on the west coast of Sweden, and has a population of approximately 570,000 in the city center and about 1 million inhabitants in the metropolitan area.

Contents

History

The idea behind Fresh Fish arose in 2005 when founder Ali Davoodi wanted to create a concept that focused on unestablished artists and designers from different genres. The purpose was to provide a platform for interaction between the culture and business worlds, as well as the general public. Fresh Fish is the overarching name for a wide range of ideas and operations, some of which are yet to be fully developed. The central idea is about providing a platform for and supporting unestablished designers and artists by using a number of different approaches. The fashion aspect of Fresh Fish was the idea that first took shape. This resulted in Fresh Fish arranging its first fashion show and competition in Exercishuset in Gothenburg on the 5 and 6 May 2007. Since then, exhibitors from across Sweden have annually displayed their creations in the clothing, accessories, and jewellery categories. In 2009 the fashion show moved to Eriksbergshallen and added a third day. From the start, the show has appointed winners for best design. A jury comprising experienced designers from both fashion and design select a winner each year during the closing fashion show on the last day of the event. The previous winners of Fresh Fish are:

Clothing Covering worn on the body

Clothing is a collective term for items worn on the body. Clothing can be made of textiles, animal skin, or other thin sheets of materials put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depend on body type, social, and geographic considerations. Some clothing can be gender-specific.

Fashion accessory item which is used to contribute to the wearers outfit

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look. It has the capacity to further express an individuals identity and personality as there are accessories that come in different, shapes, sizes, hues etc. The term came into use in the 20th century.

Jewellery Form of personal adornment

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western perspective, the term is restricted to durable ornaments, excluding flowers for example. For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used. It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery. The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

The first prize has included, among other things, some of the winner designer's creations being produced by and sold at one of Sweden's largest fashion stores. Among the companies that have participated with previous Fresh Fish winners are MQ and Nelly.

Fresh Fish Gallery is so far the only other aspect of Fresh Fish to have become operational. Fresh Fish Gallery had its first exhibition on 12 February 2009 at Stampgatan 9 in Gothenburg with the artist Oscar Gard Montàn. Since then, Fredrik Åkum has exhibited his work and exhibitions from Johnny Roy and Malin Heikenberg are planned for later on in 2010.

Exhibition organized presentation and display of a selection of items or pictures

An exhibition, in the most general sense, is an organised presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs. Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, natural history museums and history museums, and also varieties such as more commercially focused exhibitions and trade fairs.

Media

The media have followed Fresh Fish since its start in 2007. At the first fashion show, the trees along Vasa Allén in Gothenburg were clad in yellow skirts to draw attention to the new event. This combined with the fashion show itself contributed to a major breakthrough and Fresh Fish was conveyed in positive terms in the media, for example the Gothenburg Post, the Metro, Manolo, and King. Each year, Fresh Fish has been portrayed in the media as something which filled a gap in the Swedish cultural, fashion, and design world. In 2009 Fresh Fish won the Nöjesguiden (a Swedish entertainment guide) prize in the category ‘Form’, which is awarded to people or events that have had an extra special impact upon the city during the previous year.

Convention (meeting) meeting of a (usually large) group of individuals and/or companies in a certain field

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom. Trade conventions typically focus on a particular industry or industry segment, and feature keynote speakers, vendor displays, and other information and activities of interest to the event organizers and attendees. Professional conventions focus on issues of concern along with advancements related to the profession. Such conventions are generally organized by societies or communities dedicated to promotion of the topic of interest. Fan conventions usually feature displays, shows, and sales based on pop culture and guest celebrities. Science fiction conventions traditionally partake of the nature of both professional conventions and fan conventions, with the balance varying from one to another. Conventions also exist for various hobbies, such as gaming or model railroads.

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Design can have different connotations in different fields of application, but there are two basic meanings of design: as a verb and as a noun.

International partners

In 2009 an international partnership began in conjunction with the Fresh Fish fashion show. Fresh Fish worked with a group of young designers from Belarus, who were visiting Sweden with the Melnitsa Mody project. The purpose of the international focus is to promote new designers from abroad, as well as designers from within Sweden. The international aspect of Fresh Fish goes under the acronym NAGO (New Arrivals Gothenburg). Fresh Fish creates with NAGO an international forum where designers from different fashion and design cultures get the chance to exchange ideas and inspire each other. The international exhibitors at Fresh Fish fashion show do not participate in the competition. In 2010 NAGO included a partnership with the fashion degree programme at University of Arts and Industrial Design Linz, Austria. Students from the university displayed their collections during the fashion show and they had a separate showing each day and a stand where they displayed their work. Other countries that has been a part of NAGO are Finland (2011), France (2012) and Denmark (2013).

Belarus country in Eastern Europe

Belarus, officially the Republic of Belarus, formerly known by its Russian name Byelorussia or Belorussia, is a landlocked country in Eastern Europe bordered by Russia to the northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Its capital and most populous city is Minsk. Over 40% of its 207,600 square kilometres (80,200 sq mi) is forested. Its major economic sectors are service industries and manufacturing. Until the 20th century, different states at various times controlled the lands of modern-day Belarus, including the Principality of Polotsk, the Grand Duchy of Lithuania, the Polish–Lithuanian Commonwealth, and the Russian Empire.

Austria Federal republic in Central Europe

Austria, officially the Republic of Austria, is a country in Central Europe comprising 9 federated states. Its capital, largest city and one of nine states is Vienna. Austria has an area of 83,879 km2 (32,386 sq mi), a population of nearly 9 million people and a nominal GDP of $477 billion. It is bordered by the Czech Republic and Germany to the north, Hungary and Slovakia to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the west. The terrain is highly mountainous, lying within the Alps; only 32% of the country is below 500 m (1,640 ft), and its highest point is 3,798 m (12,461 ft). The majority of the population speaks local Bavarian dialects as their native language, and German in its standard form is the country's official language. Other regional languages are Hungarian, Burgenland Croatian, and Slovene.

Sources

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Jessica Metcalfe runs an online boutique, Beyond Buckskin, and her blog of the same name. As member of the Turtle Mountain Chippewa tribe, she received her undergraduate degree from Dartmouth College and has a PhD from the University of Arizona in American Indian studies. She was a managing editor and a writer for the International Journal of Indigenous Literature, Arts, & Humanities blog Red Ink Magazine. She was a professor at the Turtle Mountain Community College and state universities where she taught Native American studies, studio art, art history, literature, and anthropology.