Company type | Urban Clothing |
---|---|
Industry | Fashion |
Founded | 2003 |
Headquarters | New York |
Key people | 50 Cent, Marc Eckō |
Products | Clothing and Footwear |
Website | https://www.gunitbrands.com/ |
The G-Unit Clothing Company is an American clothing retailer established in 2003 when 50 Cent teamed up with Marc Ecko, the founder of Ecko Unltd. to create a line of clothing and accessories by 50 Cent and G-Unit. Since its initial launch, the brand has generated $100 million in retail sales. [1]
As of 2019, the brand is exclusively sold online.
The clothing line was announced in 2003 as a joint partnership between 50 Cent and Marc Eckō, founder of Eckō Unltd. The deal was said to be unique as Ecko wasn't handling the designing of the clothing, but rather the marketing and merchandising of the brand. Marc Eckō likened the deal to "Nike and (Michael) Jordan coming together for Air Jordan". [2] 50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own. [3]
In February 2008, it was announced that G-Unit clothing had ended its partnership with Marc Eckō. [4] However, only a few months later, it was announced that G-Unit had re-established partnership with plans of a Spring 2009 collection. [5]
Curtis James Jackson III, known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in South Jamaica, a neighborhood of Queens, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his debut album Power of the Dollar for Columbia Records; however, he was struck by nine bullets during a shooting in May 2000, causing its release to be cancelled and Jackson to be dropped from the label. His 2002 mixtape, Guess Who's Back? was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records, an imprint of Dr. Dre's Aftermath Entertainment and Interscope Records that same year.
G-Unit was an American hip hop group formed by longtime friends and East Coast rappers 50 Cent, Tony Yayo, and Lloyd Banks. After amassing a string of self-released mixtapes in the early 2000s, the group released their debut album Beg for Mercy in 2003, which went on to ship over four million copies in the US and was certified quadruple platinum by the Recording Industry Association of America (RIAA).
David Darnell Brown, better known by his stage name Young Buck, is an American rapper. He signed with Birdman's Cash Money Records in 1997, formed the hip hop collective UTP with Juvenile and Soulja Slim in 2000, and joined 50 Cent's group, G-Unit by 2003. He signed with the latter's parent label, G-Unit Records, an imprint of Interscope Records to release his debut studio album Straight Outta Cashville (2004) and its follow-up Buck the World (2007), both of which peaked at number three on the Billboard 200 and were met with critical praise.
Shady Records is an American record label founded by rapper Eminem and his manager Paul Rosenberg in 1999, following the commercially successful release of The Slim Shady LP that same year. The label's name comes from the last name of Eminem's alter ego, Slim Shady.
G-Unit Records is an American record label, owned by Universal Music Group. Founded in 2003 by rapper 50 Cent, the label was operated by Interscope Records until February 2014. Thereafter, distribution of G-Unit operated under Caroline Records and Capitol Music Group. The label had also launched the subsidiary label G-Note Records, which caters to R&B and pop. The label's flagship artist is its founder 50 Cent, as well as the label's namesake group of which was formed prior.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Marc Ecko's Getting Up: Contents Under Pressure is a video game released in February 2006 for PlayStation 2, Windows, and Xbox. It was developed by The Collective and published by Atari under license by Ecko Unlimited. There were two editions of the game, one being a limited edition and the other being the normal release. The game was later re-published by Devolver Digital in December 2013 on Steam.
The discography of G-Unit, an American hip hop group, consists of two studio albums, two extended plays (EP), one soundtrack album, 43 mixtapes and 10 singles. Music videos and collaborations are also included.
Iconix Brand Group, Inc. is an American brand management company that licenses brands to retailers and manufacturers, primarily in the apparel, footwear and apparel accessory industries.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Reebok International Limited is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States–based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Carlos Rico Walker, better known as Shawty Lo, was an American rapper from Atlanta, Georgia.
Marvin Bernard, better known by his stage name Tony Yayo, is an American rapper. He is best known as a member of G-Unit, a hip hop group he formed with his childhood friends, 50 Cent and Lloyd Banks. Yayo released his debut studio album, Thoughts of a Predicate Felon, on August 30, 2005, which debuted at number two on the Billboard 200. After eighteen years of not releasing a sophomore follow-up, due to his association with G-Unit and later disbandment of the group in 2022, Yayo returned with The Loyal Mixtape, which released on February 10, 2023.
Cheetah Vision is a currently inactive American film production company founded in 2008 by Curtis '50 Cent' Jackson and Randall Emmett.
G-Note Records is a subsidiary record label of 50 Cent's G-Unit Records. The label was formed in late 2010 for pop, dance and R&B artists. The offices for the label are in New York.
"Here We Go Again" is a song by American singer-songwriter Governor, released as the first single from his third album, A Touch of Magic. The song features vocals from American rapper 50 Cent, who at the time was the head of the label Governor was signed to. The song was released for digital download on Amazon on December 27, 2010 and iTunes on December 29, 2010. The song was released to radio in the last week of January 2011.
Star in the Hood Unltd. is an international mid-range to luxury clothing company founded by music managers Archie Lamb and Jack Foster. The company is named after Tinchy Stryder's pseudonym Star in the Hood from 2006. Star in the Hood specializes in men's, and women's lifestyle streetwear and accessories, stocked at JD Sports in 155 stores in the United Kingdom, also in Europe, and Southeast Asia. The items are produced in very limited quantities.
Marc Louis Ecko is an American fashion designer, entrepreneur, and artist. He is the founder and Chief Creative Officer of fashion company Ecko Unlimited. He also founded Complex magazine in 2002.
H.F.M. 2 is the third studio album by American rapper Lloyd Banks, released on November 22, 2010 through G-Unit Records and EMI.
Awesomeness, formerly and best known as AwesomenessTV, is an American digital media and entertainment network company owned by Viacom Digital Studios, a division of Paramount Global. Established in July 2012 by Brian Robbins and Joe Davola, the company operated a network initially focused on children’s programs, teen dramas, comedies, live events and music videos targeting adolescents and young adults.