GOAT is an American online platform offering sneakers, luxury apparel and accessories through primary and resale markets. Founded in 2015, GOAT has 50 million members and 1,000,000 sellers across 170 countries on its platform.
GOAT was founded by Eddy Lu and Daishin Sugano in July 2016 . [1] Lu serves as the chief executive officer and co-founder, while Sugano holds the role of chief product officer and co-founder. Yunah Lee was appointed chief financial officer in 2017, Sen Sugano was appointed chief brand officer in 2019 and Matt Cohen was appointed chief revenue officer in 2021. [2] [3] [4]
GOAT implements a “ship-to-verify” model that uses machine learning to verify the authenticity of the sneakers on its platform. [5] In 2019, the platform expanded into new markets and categories to offer luxury and streetwear apparel and accessories in addition to secondhand products. [6]
GOAT has partnered with several luxury brands, including Versace, Chloe, and Bergdorf Goodman. [7]
In February 2018, GOAT and Flight Club announced their merger, creating an omni-channel approach for the business. [8] The brands operate independently, as GOAT focuses on mobile and web listings, while Flight Club focuses on global retail and e-commerce consignment. In February 2019, Foot Locker invested $100 million into GOAT Group, combining their efforts across their digital and physical retail platforms. [9] In July 2019, GOAT launched in China. [10]
In September 2020, GOAT raised $100 million from D1 Capital Partners to double its market value to nearly $2 billion. [11] GOAT increased its market value to $3.75 billion over the following nine months, raising $195 million led by Park West Asset Management. [12]
In April 2022, GOAT partnered with French football club Paris-Saint Germain as the club's official style partner, with the platform sponsored on the club's jersey sleeve starting from the 2022-23 season, as well as future collections and campaigns featuring the Parisian club and players such as Kylian Mbappé. [13] [14]
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under the Jordan Brand.
Tamara Mellon is a British fashion entrepreneur who co-founded the luxury footwear brand Jimmy Choo. She founded her namesake luxury footwear brand, Tamara Mellon, with co-founder and CEO Jill Layfield and Tania Spinelli, chief data officer, in 2016.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.
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Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, Neiman Marcus Group has been owned by a group of investment companies led by Davidson Kempner Capital Management, Sixth Street Partners and Pacific Investment Management.
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Tata CLiQ is an Indian e-commerce company based in Mumbai, India. It is owned by Tata Unistore Limited of Tata Group. Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.
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