Bergdorf Goodman

Last updated
Bergdorf Goodman Inc.
Industry Retail
Genre Department stores
Founded1899;121 years ago (1899) in New York City, New York
FounderHerman Bergdorf
Headquarters754 Fifth Avenue,
New York City, New York
United States
Number of locations
2 (across Fifth Avenue)
Key people
  • Linda Fargo (women's fashion director)
  • Bruce Pask (men's fashion director) [1]
  • Luxury ready-to-wear
  • couture
  • clothing
  • footwear
  • handbags
  • accessories
  • contemporary collections
  • decorative home
  • jewelry
  • beauty products
  • two restaurants

Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan, New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman.


Today, Bergdorf Goodman operates from two stores situated across the street from each other at Fifth Avenue between 57th Street and 58th Streets. The main store, which opened at its current location in 1928, is located on the west side of Fifth Avenue. A separate men's store, established in 1990, is located on the east side of Fifth Avenue, directly across the street.

Bergdorf Goodman is a subsidiary of Neiman Marcus, which is owned by the private equity firm Ares Management.

Neiman Marcus, which owns Bergdorf Goodman, has officially filed for Chapter 11 bankruptcy following the impact of the COVID-19 pandemic. [2]


Founding and early history (1899–1951)

The company traces its origins to 1899 when Herman Bergdorf, an immigrant from Alsace, opened a tailor shop just above Union Square in downtown Manhattan.

Edwin Goodman, a 23-year-old American Jewish [3] merchant, based in Lockport, New York, moved to New York City to work as an apprentice for Bergdorf. [4] Within two years, Goodman had raised enough money to purchase an interest in the business, which was renamed Bergdorf Goodman in 1901. In 1906, Bergdorf Goodman moved to a new location on 32nd Street, just west of Fifth Avenue and "Ladies' Mile". While Bergdorf preferred the less expensive side street location, Goodman prevailed with the new location and bought Bergdorf's interest in the company. Bergdorf would retire to Paris.

Although Goodman had developed a good business as a ladies' tailor on 32nd Street, he decided to move uptown in 1914. Goodman constructed a five-story building at 616 Fifth Avenue, on the site of what is today Rockefeller Center. [5] In 1914, Goodman became the first couturier to introduce ready-to-wear, making Bergdorf Goodman a destination for American and French fashion.

The store moved to its present location at Fifth Avenue and 58th Street in 1928, building its Beaux-Arts style Bergdorf Goodman Building on the site of the Cornelius Vanderbilt II House. He was unsure of the success of the new store's location, as he was uncertain whether customers would follow the store uptown. So, Goodman designed the new store so that it could be subdivided into sections with storefronts that could be rented out if needed. Early tenants included Van Cleef & Arpels, the Grande Maison de Blanc and Dobbs the Hatter. [6] During the Great Depression, however, Goodman thrived, buying the entire building. Throughout the 1930s, Goodman purchased the mortgages of the surrounding businesses, eventually acquiring the entire block. During this period, Bergdorf Goodman was successful enough to have merited an expansion beyond the single store. However, Goodman preferred to operate in a single location where he would be able to personally maintain the quality of the merchandise and service.

The second generation (1951–1972)

"The Neptune Bracelet," An early Alwand Vahan Design made for Bergdorf Goodman in 1969 TheNeptuneBracelet.jpg
"The Neptune Bracelet," An early Alwand Vahan Design made for Bergdorf Goodman in 1969
Miss Bergdorf dress from Taffy, designer Anne T. Hill, 1956 Bergdorfg1.jpg
Miss Bergdorf dress from Taffy, designer Anne T. Hill, 1956

Goodman's son, Andrew, assumed the role of president in 1951 and succeeded as head of the company in 1953, following the death of his father. [7] Andrew was responsible for enhancing Bergdorf's reputation and expanding its range of merchandise and services.

During Andrew's tenure as chairman, Bergdorf opened a fur salon, developed the successful Bergdorf Goodman Number Nine perfume ("Love Potion Number Nine"), and created Miss Bergdorf, a ready-to-wear line for younger customers.

The Bergdorf Goodman Building began a $1 million expansion in 1959 ($8.8 million today) into two adjacent buildings. The Boys and Girls gift shop expanded into a whole floor, and the beauty salon and bridal, fur and men's departments also expanded. Eight years later, a $2.5 million expansion in 1967 ($19.2 million today) nearly doubled the store's area, to 120,000 square feet (11,000 m2). [7]

New ownership (1972–1990)

In 1972, Andrew Goodman sold Bergdorf Goodman to Broadway-Hale Stores, which would become Carter Hawley Hale Stores (CHH) for $12.5 million ($76.4 million today). CHH had acquired Neiman Marcus, a three-unit operation at the time, in 1969. By the time of the sale, Bergdorf Goodman was the only large high-quality specialty store in the U.S. that remained independently owned. However, its decision not to build suburban branches left it with a relatively modest profit margin. Goodman remained the landlord of the store and kept a penthouse apartment on the building's top floor. [7]

A Badgley Mischka fur coat on display in the window of Bergdorf Goodman's Fifth Avenue store Bergdorf Goodman window on Fifth Avenue New York City.jpg
A Badgley Mischka fur coat on display in the window of Bergdorf Goodman's Fifth Avenue store

At first, CHH considered building branch locations, ultimately only constructing one location, in nearby White Plains, New York, in 1972. This location eventually became a Neiman Marcus branch in 1981. To combat its image difficulties, the company hired Dawn Mello in 1975 as vice president of fashion. She was successful in reinvigorating the conservative store and became president in 1984. She left her post in 1989 to work for the floundering Italian fashion house Gucci, though she returned to her post as president in 1994.[ citation needed ]

Bergdorf Goodman's parent company became the object of takeover bids in the 1980s. As a way to maintain its independence, Carter Hawley completed a major financial restructuring. In 1987, Bergdorf Goodman was spun-off, together with Neiman Marcus and Contempo Casuals, to form Neiman Marcus Group. The new company was headquartered in Dallas, Texas, where the significantly larger Neiman Marcus had been based for 80 years.[ citation needed ]

Reaching the centennial (1990–present)

Chairman and CEO Ira Neimark expanded the women's store three times in the 1990s. He moved the men's store across the street to the former FAO Schwarz space at 745 Fifth Avenue in 1990. [8] This move allowed more space for women's fashions. In 1997, the former Goodman family apartment on the building's ninth floor became the John Barrett Salon and Susan Ciminelli Day Spa. In 1999, the Beauty Level opened directly below the main floor, offering a luxury spa and Goodman's Café, serving lunch and afternoon tea. [9]

In 2002, the Bergdorf Goodman Building underwent a major restoration, including a restoration of the main floor of the women's store. In 2003, the store introduced new boutiques for Chanel, Giorgio Armani, Gucci, Versace, and Yves Saint Laurent. The Bergdorf Goodman Men's store features exclusive brands such as Loro Piana, Kiton, Brunello Cucinelli, John Lobb, Thom Browne, Bontoni, Tom Ford, and Charvet.

On May 2, 2005, two private equity firms, Texas Pacific Group and Warburg Pincus, acquired the Neiman Marcus Group and its Bergdorf subsidiary, in a leveraged buyout (LBO). [10]

The store has been the subject of two documentary films: the 2001 film Dita and the Family Business , [11] exploring the store from the point of view of its owners, and the 2013 feature documentary Scatter My Ashes at Bergdorf's , which features many testimonials from designers and celebrities. Cary Grant sent Doris Day on a shopping spree at the store in the 1962 movie That Touch of Mink . The store has also made several appearances in the cartoon Neo Yokio. The protagonist, Kaz Kaan, and his rival, Arcangelo, both buy their suits from Bergdorf's. Most recently, Bergdorf Goodman was featured in a scene of the film Ocean's 8 in which Sandra Bullock's character steals cosmetics from the store. [12] In 2019, news journalist E. Jean Carroll alleged that Donald Trump had sexually assaulted her in a Bergdorf Goodman dressing room in the 1990s. [13] The store was prominently featured in the film Arthur in 1981. The store was featured in the Miss Piggy/ Joan Rivers scene of The Muppets Take Manhattan . [14] The store was also featured in Sex and the City as a favorite shopping location of central character Carrie Bradshaw. It was particulary featured in the Sex and the City 2 movie. [15]

See also

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  1. Palmieri, Jean E. (13 March 2014). "Bruce Pask Takes Men's Fashion Post at Bergdorf Goodman". Women's Wear Daily . Retrieved 13 March 2014.
  2. Neiman Marcus and Bergdorf Goodman File for Bankruptcy — But Pledge to Return Robb Report, Martin Lerma, May 7, 2020
  3. American Jewish Year Book, Volume 95, Cyrus Adler, Henrietta Szold VNR AG, 1995, page 587
  4. The New York Times Biographical Service. 2. Arno Press. 1971. p. 3390. ISSN   0161-2433.
  5. "Fight in Fifth Ave. Tailors' Strike" (PDF). The New York Times . February 20, 1915. Retrieved 2011-11-19.
  6. Gray, Christopher (August 30, 1998). "The Bergdorf Goodman Building on Fifth Avenue; From Architectural Links to Common Ownership". The New York Times. Retrieved 2011-11-19.
  7. 1 2 3 Lambert, Bruce (April 5, 1993). "Andrew Goodman, 86, Bergdorf's Innovator, Dies". The New York Times. Retrieved 2011-11-19.
  8. Barmash, Isadore (1988-08-31). "Bergdorf Will Open A 2d Store". The New York Times. ISSN   0362-4331 . Retrieved 2020-05-21.
  9. Barmash, Isadore (August 18, 1988). "Bergdorf Weighs a Satellite Store". The New York Times. Retrieved 2011-11-19.
  10. "Neiman Marcus in $5.1B buyout". CNNMoney . May 2, 2005.
  11. "Dita and the Family Business". Turner Classic Movies . Retrieved 5 July 2011.
  12. Brody, Richard (June 7, 2018). ""Ocean's 8" Isn't Up to the Talents of Its Stars". The New Yorker. Retrieved May 6, 2019.
  13. Jones, Sarah (2019-06-21). "E. Jean Carroll: "Trump attacked me in the dressing room of Bergdorf Goodman."". Intelligencer. Retrieved 2019-06-21.
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Coordinates: 40°45′49″N73°58′27″W / 40.7635°N 73.9742°W / 40.7635; -73.9742