Demarest Building

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Demarest Building
Demarest building 1891.jpg
Demarest Building
General information
Address339 Fifth Ave
Town or cityNew York City
CountryUnited States
Coordinates 40°44′52″N73°59′05″W / 40.7478°N 73.9847°W / 40.7478; -73.9847
Construction started1889
Demolished2021
OwnerPi Capital Partners
Heightfour stories
Design and construction
Architect(s) James Renwick Jr.

The Demarest Building was a four-story structure at 339 Fifth Avenue in Midtown Manhattan, New York City, designed by Renwick, Aspinwall & Russell and constructed for coachbuilder Aaron T. Demarest. An 1893 fire destroyed property in the building, which was later used for other purposes.

Contents

Description

The Demarest Building is located on the northeast corner of Fifth Avenue and 33rd Street in Midtown Manhattan, just east of the Empire State Building and across the street from the Hotel Waldorf. [1] [2] [3] [4] [5] [6] The building has been compared stylistically to Carnegie Hall. [3] The building was designed in a modified Beaux Arts style. [7]

History

A July 26, 1893 fire destroyed property at the building. [6] [3] [8] It was originally used as a showroom for luxury horse carriages. The world's first electric elevator was installed there. It was thereafter fragmented into retail units. [9] The building was later converted to other uses. [10] [3]

By 2015, developer Pi Capital Partners planned to replace the building and neighboring structures with a new residential tower. [11] In 2019, Pi Capital filed plans for a 26-story mixed-use development on the site of the Demarest Building, [12] [13] with 82 apartments. [13] This prompted preservationists and groups, including the Greenwich Village Society for Historic Preservation, to petition the New York City Landmarks Preservation Commission (LPC) to designate the building as an official city landmark, thereby protecting it from demolition. The LPC expressed concern that the building's exterior had been altered too frequently throughout its history and the old building was not saved. [12] [7] As of 2021, it is being replaced by a 21-story, 82-unit mixed-use building with commercial space at the base and up to five residential units on each floor. [14]

"Unfortunately, despite all its history, the Landmarks Preservation Commission determined that the structure had undergone too many alterations throughout its life to qualify for any sort of designation." Demolition commenced in 2022. [9]

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References

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  3. 1 2 3 4 Gray, Christopher (August 3, 2008). "Echoes of Carnegie Hall on Fifth Avenue". The New York Times . p. 8.
  4. Martinez 2009, p. 71.
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  7. 1 2 Franklin, Sydney (December 18, 2019). "Preservationists fight to save Midtown Manhattan's 19th-century Demarest Building". The Architect’s Newspaper . Archived from the original on September 18, 2020. Retrieved September 14, 2020. The then-upcoming Carnegie Hall was thought to be the design inspiration for the light-orange Beaux Arts building...
  8. "A.T. Demarest". Coachbuilt. Coachbuilt.com, Inc. 2012. Archived from the original on October 8, 2016. Retrieved December 23, 2015.
  9. 1 2 "335 Fifth Avenue Update 03/15/22: Demolition Underway Ahead of 21-Story NoMad Tower". BLDUP. March 15, 2022. Retrieved November 19, 2024.
  10. "Friedmann opens office in New York Monday, promising he'll treat the Rich and poor alike". The Evening Republican . Meadville, Pennsylvania. March 1, 1913. p. 1. Archived from the original on July 17, 2021. Retrieved July 14, 2021 via Newspapers.com Open Access logo PLoS transparent.svg .
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  13. 1 2 Manrodt, Alexis (July 29, 2019). "Pi Capital Partners planning Koreatown project". The Real Deal New York . Retrieved January 30, 2023.
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Sources