Gadget Flow

Last updated
Gadget Flow Inc
Company type C corporation
Industry Online Retail, Internet Marketing
FoundedAugust 15, 2012;12 years ago (2012-08-15)
FoundersEvan Varsamis, Cassie Ousta, Mike Chliounakis
Headquarters New York City, New York, U.S.
Area served
Worldwide
Services Online shopping, Internet marketing
Website thegadgetflow.com

Gadget Flow (also known as The Gadget Flow) is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. [1] [2] [3] With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy, Kickstarter, IndieGogo, and other crowdfunding platforms. [4] [5] [6] [7] [8]

Contents

History

In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog. [9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy. [9] The team added a “buy now” button after each product review, redirecting visitors to the artisan's website. [9] [10]

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business. [5] [11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015. [12] [13]

In 2014 the site launched iOS and Android applications for product search. [1] Product features include live video product reviews with interactive question-and-answer sessions. [5] [1]

The company launched The Gadget Flow Shop in August 2016. [1] [14] [15]

In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement. [16] [17]

In 2023, Gadget Flow was acquired by The Crowdfunding Formula.[ citation needed ]

Leadership

Gadget Flow is managed by CEO Astghik Azaryan.

Other key executives are:

Products and services

Gadget Flow assists customers to discover, buy and save on products. [20] The company advertises brands and businesses to their targeting community. [21]

As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps. [22] [23] [24]

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality. [25]

Recognitions

In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016. [5]

In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success. [26] [27]

Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list. [28]

Related Research Articles

A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential, such as unicorns.

HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work. The site uses various media to explain complex concepts, terminology, and mechanisms—including photographs, diagrams, videos, animations, and articles.

<span class="mw-page-title-main">Jason Calacanis</span> American businessman

Jason McCabe Calacanis is an American Internet entrepreneur, angel investor, author and podcaster.

<i>The Gadget Show</i> British television series

The Gadget Show is a British television series which focuses on consumer technology. The show, which was broadcast on Channel 5, is presented by Ortis Deley, with reports from Georgie Barrat and Jon Bentley.

<span class="mw-page-title-main">Caterina Fake</span> American entrepreneur and businesswoman (born 1969)

Caterina Fake is an American entrepreneur and businesswoman. She co-founded the websites Flickr in 2004 and Hunch in 2007. Fake has been a trustee for nonprofit organizations and was the chairwoman of Etsy. For her role in creating Flickr, Fake was listed in Time magazine's Time 100, and she has been recognized within Silicon Valley for her work as an angel investor.

<span class="mw-page-title-main">Etsy</span> E-commerce website focused on handmade or vintage items

Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools. Items described as vintage must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item. Beginning in 2013, Etsy allowed sellers to sell mass-manufactured items.

<span class="mw-page-title-main">Bre Pettis</span> American entrepreneur (born 1972)

Bre Pettis is an American entrepreneur, video blogger and creative artist. Pettis is best known as the co-founder and former CEO of MakerBot Industries, a 3D printer company now owned by Stratasys.

PledgeMusic was an online direct-to-fan music platform, launched in August 2009. It was started to facilitate musicians looking to pre-sell, market, and distribute projects; such as recordings and concerts. It bore similarities to other artist payment platforms as ArtistShare, Kickstarter, Indiegogo, Patreon, RocketHub and Sellaband.

CircleUp is a financial technology company based in San Francisco that focuses on consumer goods startups. Since its official launch in April 2012, CircleUp has helped several consumer companies raise equity, including Back to the Roots, Halo Top Creamery, Little Duck Organics, Rhythm Superfoods and others. General Mills has an investment fund that is partnered with CircleUp to invest in companies listed on the platform.

<span class="mw-page-title-main">AngelList</span> Website connecting startups, angel investors, and job-seekers

AngelList is an American software company for fundraising and connecting startups, angel investors, and limited partners. Founded in 2010, it started as an online introduction board for tech startups that needed seed funding. Since 2015, the site allows startups to raise money from angel investors free of charge. Created by serial entrepreneur Naval Ravikant and Babak Nivi in 2010, Avlok Kohli has been leading AngelList as its CEO since 2019.

Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion was raised worldwide by crowdfunding.

<span class="mw-page-title-main">James Park (entrepreneur)</span> American technology entrepreneur and co-founder of FitBit

James Park is an American technology entrepreneur. He co-founded Fitbit and has been its CEO and president since September 2007. He was named in 2015 among Fortune magazine's 40 Under 40, an annual ranking of the most influential young people in business. With a net worth of US$660 million estimated by Forbes, he was ranked #29 in the magazine's America's Richest Entrepreneurs Under 40 in 2015. Park announced that Fitbit became part of Google in January 2021.

Bonaverde was a Berlin-based company known for developing a roast-grind-brew coffeemaker. Founded by Hans Stier in 2013, the company first received widespread notice for its highly successful crowdfunding. Despite significant controversy over its fund raising strategy and lack of communication with crowdfunding contributors, the product received recognition for its combination of coffee and Internet of Things technology, including a Dealerscope 2018 IMPACT Award.

Depop Limited is a social e-commerce company based in London, with additional offices in Manchester, Milan and New York City. The company has an expanding global presence and has been popularized in countries such as the United States, United Kingdom, Australia, New Zealand, and Italy. It allows users to buy and sell items, which are mostly used and vintage pieces of clothing.

<span class="mw-page-title-main">Jobedu</span>

Jobedu is a Jordanian lifestyle brand, producing and selling streetwear and accessories blending Arab culture with global popular culture. Founded as a startup in 2007, the company grew through a record-breaking crowdfunding campaign. Jobedu has become the center of a creative movement gathering artists, writers, musicians, and especially the street artists of Amman. It supports and promotes Jordanian alternative music and film industry.

<span class="mw-page-title-main">Soon Yu</span> Taiwanese writer

Soon Yu is a Taiwanese-American speaker, writer and former adjunct professor at The New School's Parsons School of Design. Yu is the founder of Gazoontite, the author of the book Iconic Advantage and Friction, and host of Aconic Podcast.

TNW is a website and annual series of conferences focused on new technology and start-up companies in Europe. The Next Web company was established in 2006 by co-founders Boris Veldhuijzen van Zanten and Patrick de Laive in Amsterdam, Netherlands, and a technology news website of the same name was started in 2009. TNW's reporting has been sourced by Wired, Mashable, and the Huffington Post, among others.

<span class="mw-page-title-main">Typewise</span> Virtual keyboard featuring hexagonal keys

Typewise is a Swiss deep tech company that builds text prediction AI. In January 2022, the company filed a patent for its technology which it claims outperforms that of Google's and Apple's.

<span class="mw-page-title-main">Cybatar</span> Venture capital firm

Cybatar is a venture capital firm and startup accelerator founded by Phiwa Nkambule in October 2014 initially as a social networking platform for tech entrepreneurs and developers. It invests in the internet of things, big data and cloud computing, and has been involved in the development of other technology startups including financial technology company Riovic.

<span class="mw-page-title-main">Dawn Dickson</span> American businesswoman

Dawn Dickson, also known as Dawn Dickson Akpoghene, is an American businesswoman, inventor, author, and investor. She is the founder of retail technology company PopCom and women's shoe company Flat Out of Heels.

References

  1. 1 2 3 4 "Introducing the Official The Gadget Flow Shop". CNN Greece. 31 August 2016. Retrieved 29 November 2016.
  2. ↑ "Can Startups Survive in Greece?". Geek Time. Retrieved 29 November 2016.
  3. ↑ "What Potential Employers Want to Know Most is Not on Your Resume". My San Antonio. 24 May 2016. Retrieved 29 November 2016.
  4. ↑ "What PR Pros Can Learn From Successful Organic Growth". AdWeek. 21 February 2017. Retrieved 6 March 2017.
  5. 1 2 3 4 "The Gadget Flow Knows What you Want". The Next Web. 28 October 2016. Retrieved 29 November 2016.
  6. ↑ "The Gadget Flow presents the official shop". Huffington Post. 6 September 2016. Retrieved 2 December 2016.
  7. ↑ "A product discovery platform that simplifies online product exploration". WIO News. Retrieved 4 December 2016.
  8. ↑ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)". Forbes magazine. Retrieved 6 March 2017.
  9. 1 2 3 "3 Greeks, One Startup, 200 Million Visits". Fortune Magazine. 19 February 2016. Retrieved 29 November 2016.
  10. ↑ "5 Top Gadget Gift Sites". PC World. Retrieved 29 November 2016.
  11. ↑ "How We Supercharged Growth Without Raising Money". Minute Hack. Retrieved 29 November 2016.
  12. ↑ "Exclusive Greek Startup Teams at Web Summit". Greek Reporter. Retrieved 29 November 2016.
  13. ↑ "How Digital Marketers Can Join the Authenticity Movement". Inc. magazine. Retrieved 6 March 2017.
  14. ↑ "The Gadget Flow Presents the Official Shop". Kathimerini. 30 August 2016. Retrieved 29 November 2016.
  15. ↑ "The Gadget Flow presents the official store". LIFO. 31 August 2016. Retrieved 29 November 2016.
  16. ↑ "Gadget Flow Podcasts". player.fm. 26 March 2020. Retrieved 2021-02-22.
  17. ↑ "The Gadhet Flow Episodes". podcast.thegadgetflow.com. Retrieved 2021-02-22.
  18. ↑ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-02-22.
  19. ↑ "About Us – Meet the Gadget Flow Team". Gadget Flow. Retrieved 2021-02-22.
  20. ↑ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-03-02.
  21. ↑ "Gadget Flow - We Curate You Discover - The Shorty Awards". shortyawards.com. Retrieved 2021-03-02.
  22. ↑ "Gadgets Official Shop" . Retrieved 13 July 2015.
  23. ↑ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products". The Huffington Post. 27 February 2017. Retrieved 6 March 2017.
  24. ↑ "5 Smart Shopping Apps Taking the Retail World by Storm". Huffington Post. 29 September 2017. Retrieved 24 January 2018.
  25. ↑ "Augmented Reality Marketplaces". Trend Hunter. Retrieved 24 January 2018.
  26. ↑ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success". Entrepreneur magazine. 17 February 2017. Retrieved 6 March 2017.
  27. ↑ "Does Your Product Have To Be Unique To Be Successful?". Inc. Retrieved 24 January 2018.
  28. ↑ "The Best Entrepreneurial Companies in America". Entrepreneur. Retrieved 2020-03-12.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.