Gaines-Burgers

Last updated
Gaines-Burgers
Product type Dog food
OwnerdVour Brands Corporation
Produced by General Foods
CountryU.S.
Introduced1961
Discontinued1990s (then reissued)
Previous ownersGeneral Foods
Website gainesburgers.com

Gaines-Burgers is an American brand of dog food owned and marketed by dVour Brands Corporation. Gaines-Burgers were introduced in 1961 by General Foods, which ceased its production in the 1990s. The product consists of individually wrapped patties of moisturized dog food that resemble a hamburger patty.

History

Gaines-Burgers were named after the former Gaines Food Company of Sherburne, New York, a major pet food company acquired by General Foods in 1943. [1] Gaines Food was founded in 1928 by Clarence F. Gaines, a pioneer in dry dog food, and a breeder of pointer dogs and race horses. He was the first to add vitamins to dog food. His product became famous when it was selected to supply food for the sled dogs of the 1939 Byrd Antarctic expedition. [2]

In November 1982, General Foods introduced "Improved Gaines-Burgers Cheese", advertised as made with cheddar cheese. [3] The "improved" reference relates to an earlier version of the product "with cheese" marketed in the early 1970s.

In 1984, General Foods sold Gaines to Anderson, Clayton and Company. [4] In 1986, Quaker Oats Company bought Anderson, Clayton to acquire Gaines for its pet food division; Quaker sold the remainder of Anderson, Clayton to Kraft. [5]

In 2019, dVour Brands Corporation, a company based in Chicago, filed to register rights to the Gaines-Burgers brand. [6] Limited edition premium brand offerings of small batch fresh, slow cooked USDA-approved meat protein patties form were offered in 2020. [7] [8] The product was made available for consumers in limited batches in February 2020. [9] dVour has subsequently made small batches available in limited regional scope outside of the Midwest in 2022, 2022 and planned for 2025.

Package of Gaines-Burgers premium dog food Gaines-burgers.jpg
Package of Gaines-Burgers premium dog food

Footnotes

  1. Phillips, Tim (October 24, 2007). "Learn from the Past". Petfood Industry. Retrieved November 26, 2012.
  2. The New Barker (1 December 2020). "The New Barker's Post". Facebook . What set Gaines' food apart from other dog food was the vitamins he added.
  3. Pace, Eric (November 29, 1982). "Dog Food Campaign". The New York Times . Retrieved November 1, 2008.
  4. "General Foods To Sell Off Gaines". The Gainesville Sun . April 17, 1984. p. 7B.
  5. Phillips, Stephen (May 29, 1987). "Kraft Is Acquiring A Quaker Division". The New York Times.
  6. GAINES-BURGERS - Trademark Details on Justia trademarks
  7. "86946155 | Trademark Status & Document Retrieval (TSDR)". tsdr.uspto.gov.
  8. "Gaines Burgers". dVour Brands. Retrieved May 30, 2019.
  9. "Limited availability now!". Gaines Burgers. 28 January 2020.