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Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
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Lawrence S. Welch is an Australian organisational theorist, Professor of International Business at the Melbourne Business School, known for his work on internationalization and international business operations.
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References
- ↑ Benito and Gripsrud (1992, p. 461)
- ↑ Caves, Richard E. Multinational enterprise and economic analysis. Cambridge university press, 1996.
- ↑ Andersen, Otto. "On the internationalization process of firms: a critical analysis." Journal of international business studies (1993): 209-231.
- 1 2 Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski (2005) Rethinking Marketing: Developing a New Understanding of Markets. p. viii.
- ↑ Geir Gripsrud (1990, p. 469)
- ↑ Geir Gripsrud, Research reports and books (Norwegian) at bi.edu.
- ↑ Geir Gripsrud at Google Scholar.
