Geir Gripsrud (born 1946) is a Norwegian organizational theorist, and Professor of Marketing at BI Norwegian Business School in Oslo. He is known for his work on international marketing, market entry strategy and distribution channels. [1] [2] [3]
After his graduation, Gripsrud was marketing researcher at the Norwegian Fund for Market and Distribution Research (NFMDR) in Oslo, where in 1972 he wrote his first report entitled "On long-range planning in retailing." Around 1985, he became marketing researcher at the Export Council of Norway, the Norwegian Trade Council. [4]
In the 1980s, he was appointed Research Professor of Marketing at the BI Norwegian Business School, [5] and in the 1990s also Dean of Bachelor Studies. [4]
His brother, Jostein Gripsrud is Professor in Media Studies at the University of Bergen.
Gripsrud has authored and co-authored numerous publications in his fields of expertise. [6] [7] Articles, a selection:
BI Norwegian Business School is a private university college in Norway. It was founded as a private, commercial night school in 1943, offering shorter courses in business and office-related subjects for tradespeople. In 1969 it became a foundation and it was later accredited as a college and later as a specialised university-level institution, becoming Norway's second business school after the state Norwegian School of Economics.
In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. Internationalization is a crucial strategy not only for companies that seek horizontal integration globally but also for countries that addresses the sustainability of its development in different manufacturing as well as service sectors especially in higher education which is a very important context that needs internationalization to bridge the gap between different cultures and countries. There are several internationalization theories which try to explain why there are international activities.
International business refers to the trade of Goods and service goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale.
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives".
Jørgen Randers is a Norwegian academic, professor emeritus of climate strategy at the BI Norwegian Business School, and practitioner in the field of future studies. His professional field encompasses model-based future studies, scenario analysis, system dynamics, sustainability, climate, energy and ecological economics. He is also a full member of the Club of Rome, a company director, a member of various not-for-profit boards, a business consultant on global sustainability matters and an author. His publications include the seminal work The Limits to Growth (co-author), and Reinventing Prosperity. He served, between 1994 and 1999, as deputy director general of the World Wildlife Fund International.
Michael R. Czinkota is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.
Brian David Smith is a strategic management consultant, academic and author. His particular interests include the evolution of business models and competitive strategies in the life science sector, particularly pharmaceuticals and medical technology. His academic research on these topics informs both his consultancy and writing.
Torger Reve is a Norwegian economist, Professor at the BI Norwegian Business School and rector of the BI from 1997 to 2005, particularly known for his work on marketing, distribution channels and interorganizational relations.
Gabriel Robertstad Garcia Benito is a Norwegian economist, Professor of Strategy and International Business and a previous Dean of Doctoral Studies at BI Norwegian Business School, in Oslo, Norway. He is known for his work on foreign direct investments.
Jostein Gripsrud is a Norwegian media scholar, and is Professor in Media Studies at the University of Bergen.
Kjell Grønhaug is a Norwegian organizational theorist, management consultant and Professor emeritus of Business Administration at the Norwegian School of Economics and Business Administration.
Håkan Håkansson is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks.
Sven A. Haugland is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics, known for his work on marketing in the service industry, and measuring Strategic alliance performance.
Randi Lunnan is a Norwegian organizational theorist, and Professor at the Department of Strategy of the BI Norwegian Business School, known for her work on international strategic alliances and management of international corporations.
Lawrence S. Welch is an Australian organisational theorist, Professor of International Business at the Melbourne Business School, known for his work on internationalization and international business operations.
Arne Nygaard is a Norwegian organizational theorist best known for his work with Robert Dahlstrom on transaction costs in franchising.
Robert F. Dahlstrom is an American organizational theorist who is the Seibert Professor in the Miami University Department of Marketing. known for his work on international marketing.
Peter Larsen is professor of media studies at the University of Bergen, Norway.
Ana Valenzuela is a Marketing and Consumer Psychology professor and academic. She is Professor of Marketing at the Allen G. Aaronson Department of Marketing and International Business at City University of New York’s Baruch College, and Coordinator of the Marketing Specialization of the PhD Program in Business. She is also a Visiting Professor at the Department of Marketing of ESADE Business School at University Ramon Llull.
Kevin Ibeh is a British-Nigerian academic, author and speaker. He is the Pro Vice-Chancellor (International) at Birkbeck, University of London, and a Commissioner of the Commonwealth Scholarship Commission. He is most known for his work on firm internationalization and developing economies, as well as his work on how non-dominant firms, including small and medium-sized enterprises (SMEs) and entrepreneurial firms, capitalize on growth opportunities internationally. Among his authored works are publications in academic journals, including Journal of World Business, Journal of Business Ethics, British Journal of Management, Journal of Business Research, International Business Review, and European Journal of Marketing as well as books such as Contemporary Challenges to International Business and Growth Frontiers in International Business.