Gerber Singles was a failed product from 1974 by Gerber, a maker of baby food. It was food in glass jars targeted to college students and adults living on their own for the first time. [1] One marketing tag line was "We were good for you then, we're good for you now." [2] According to Business Insider, Gerber believed that there was a market for single serving, ready to eat foods similar to ready-made baby food. Hoping that college students and other adults would purchase such foods if they were not labeled as "baby food" Gerber developed the Singles product. The fatal flaw and the reason the product flopped is that "packages of meat mush didn't exactly scream 'cool' to young singles." [3]
Kinder Surprise, also known as Kinder Egg or Kinder Surprise Egg, is a milk chocolate consisting of a chocolate egg surrounding a yellow plastic capsule with a small toy inside. Manufactured by the Italian company Ferrero since 1974, it was co-created by Michele Ferrero and William Salice, and is one of several candies sold under the Kinder brand. Kinder Surprise was originally created with children in mind, replicating an Italian Easter family tradition in which adults give children large chocolate eggs with toys inside. However, Kinder Surprise toys have become collectible for adults as well. Since 1974, 30 billion Kinder Surprise eggs have been sold worldwide.
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017. In 2023, the company was ranked 50th in the Forbes Global 2000.
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.
Ann Turner Cook was an American educator and mystery novelist who was best known as the model for the familiar Gerber Baby artwork, seen on baby food packages of the Gerber Products Company.
Boo.com was a short-lived British eCommerce business, founded in 1998 by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, who were regarded as sophisticated Internet entrepreneurs in Europe by the investors because they had created an online bookstore named Bokus.com, the third largest book e-retailer, before founding boo.com.
Baby food is any soft, easily consumed food other than breastmilk or infant formula that is made specifically for human babies between six months and two years old. The food comes in many varieties and flavors that are purchased ready-made from producers, or it may be table food eaten by the family that has been mashed or otherwise broken down.
The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. Despite having the largest advertising and promotional budget in fast food history at the time, it was soon discontinued after failing to become popular. It is considered one of the most expensive product flops of all time.
The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. Drawn by artist Dorothy Hope Smith, the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
Aftab Shivdasani is an Indian actor, producer and model known for his works in Hindi and also working for Tamil and Kannada film industry. Shivdasani was selected as the Farex baby at the age of 14 months and eventually appeared in many TV commercials for the product. He started his career as a child artist in films like Mr. India (1987), Shahenshah (1988), ChaalBaaz (1989), Awwal Number (1990), C.I.D. (1990) and Insaniyat (1994).
President's Choice or PC is a line of grocery products and services offered by the Canada-based Loblaw Companies Ltd.
A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.
A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. It can also be a public dining area in front of a cafe or diner.
The McDonald's Deluxe line was a series of sandwiches introduced in the early to mid 1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for adult tastes. The sandwiches sold poorly and the entire line was discontinued on August 18, 2000. The Deluxe series was a marketing disaster and is now considered to be one of the most expensive flops in McDonald's history.
Frank Daniel Gerber was an American manufacturer of baby food.
Tiger Brands Limited is a South African packaged goods company. In addition to the company's South African operations, Tiger Brands has direct and indirect interests in international food businesses in Chile, Zimbabwe, Mozambique, Nigeria, Kenya, Lesotho and Cameroon. Tiger Brands is South Africa's largest food company.
Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
Gerber Products Company is an American purveyor of baby food and baby products headquartered in Florham Park, New Jersey, with plans to relocate to Arlington, Virginia. Gerber is a subsidiary of Nestlé.
The epic flop is one of the most frequently referenced brand failures of all time.